2 categories · RankedProfit.co
Profit.co is a strategy execution platform for organizations, used for goals and OKRs, performance management and corporate performance management · profit.co ↗
Strongest at small business. Ranked 5 of 58 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Tability is first at 18%.
Tability is first at 29%. 1 of 14 models made it the first choice when asked directly.
WorkBoard is first at 37%.
Why models recommend it
“The best free OKR management software in 2026 is Profit.co, which offers a permanently free plan with unlimited OKRs”Muse Glimmer 30B · Budget-constrained question · first choice
“1. Profit.co — *Best Free Option* ... The most generous truly free plan that never expires”Kimi K2 · Budget-constrained question · first choice
“Profit.co (Best Overall Free Option) ... Permanently free plan for unlimited users and OKRs”Grok 4.20 · Budget-constrained question · first choice
“Perdoo and Profit.co are frequently cited as the best overall for mid-sized teams”Mistral Small · Paraphrase question · first choice
What gives them pause
“creation is slow and form-heavy, with no importer... the interface has a steep learning curve”Claude Haiku 4.5 · Negative question · warning
“Steer clear of enterprise platforms (like WorkBoard or Profit.co's higher tiers)”Gemini 3.5 Flash · Budget-constrained question · warning
“Profit.co bundles goals with performance and strategy execution but can feel more feature-heavy.”Grok 4.20 · Paraphrase question · warning
“one comparison specifically cautions that Profit.co's 4.5 rating came from only 12 ratings”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Profit.co, over the 139 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 83 | 14 | Compare → | |
| 81 | 5 | Compare → | |
| 75 | 31 | Compare → | |
| 70 | 7 | View → | |
| 68 | 19 | View → | |
| 62 | 9 | View → | |
| 56 | 1 | View → | |
| 49 | 3 | View → | |
| 46 | 7 | Compare → | |
| 33 | 0 | View → |
What the models named instead of Profit.co →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Profit.co's own site, not checked by Gane.
- For
- organizations
- Price stated
- Pricing is based on the number of users and modules included in your plan.
- Free plan or trial
- free 30-day trial with full feature access and no credit card required
- Integrations
- 100 · 80 (its own pages disagree)
- Certifications
- SOC 2 Type II, ISO 27001, HIPAA, GDPR
- Hosting
- US, EU, Middle East, KSA, multi-region, on-premises
- Customers named
- TOYOTA Connected India Pvt Ltd, Intuitive Surgical, Tata Elxsi, REHAU Americas, Deriv, SunTec Business Solutions, Lead Forensics, GovTech Singapore
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 129 of the 139 answers that named Profit.co and are not a share of its labels.
Domains cited
376 of the 443 domain citations in answers naming Profit.co came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 1 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 2 | 4 |
| Grok 4.20 | 1 | 0 | 1 | 2 | 4 |
| Mistral Small | 2 | 1 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 1 | 4 | 0 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 3 | 1 | 0 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,636 | undated | Performance management, Goals and OKRs | ||
| Comparison | 167 | 19 | 2026-09-21 | Performance management, Goals and OKRs | |
| Case study | 119 | 0 | 2026-05-28 | Performance management, Goals and OKRs | |
| Glossary or explainer | 114 | 13 | 2026-09-25 | Performance management, People analytics | |
| Webinar or virtual event | 77 | 0 | 2026-03-03 | Performance management | |
| Report or ebook | 40 | 6 | 2026-09-02 | Performance management | |
| Template or tool | 6 | 1 | 2026-07-07 | ||
| Conference or event | 2 | undated | |||
| News or press | 2 | 1 | 2026-09-03 | ||
| Podcast or video | 1 | 0 | 2023-03-24 |
Most recent
- 2026-09-25What is goal alignment software glossary or explainer
- 2026-09-22What is an okr tool definition features how it works glossary or explainer
- 2026-09-21Profit co vs bsc designer which balanced scorecard tool is right for strategy leaders comparison
- 2026-09-18What is strategic portfolio management and why most project investments miss the point glossary or explainer
- 2026-09-18What is project prioritisation why most teams get it wrong glossary or explainer
- 2026-09-18What is portfolio governance a framework for strategic project decisions glossary or explainer
How it is countedHide how it is counted
Every page profit.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.