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Index › GTM › Products › Guru › Alternatives · November 2026 Edition
One category · what the models named instead

Alternatives to Guru, as AI models named them

In the November 2026 Edition, 182 of the 252 answers collected in the one category where Guru holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Notion21
Zendesk Guide14
Document36012
Freshdesk11
BookStack7
Helpjuice7
First choices in the 182 answers that did not name Guru, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Knowledge base and self-service

Customer. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Guru is not its first choice or an alternative in it.
Small businessGuru is #10 of 16 here at 2% of first choices, 34 labels.

Sixty-two of the eighty-four answers did not name Guru; it was the first choice in one. The first choices in those sixty-two answers, eighteen products in all, the eight most named:

Notion13 of 62
Freshdesk5 of 62
Help Scout Docs5 of 62
BookStack3 of 62
Document3603 of 62
Zendesk Guide3 of 62
Confluence2 of 62
Slab2 of 62
10 more in the record.The full small business standing →
Mid-marketGuru is #12 of 14 here at 0% of first choices, 37 labels.

Sixty-three of the eighty-four answers did not name Guru; it was the first choice in zero. The first choices in those sixty-three answers, eighteen products in all, the eight most named:

Notion8 of 63
Document3607 of 63
Freshdesk6 of 63
BookStack4 of 63
Zendesk Guide4 of 63
Confluence3 of 63
TeamSupport2 of 63
Help Scout Docs1 of 63
10 more in the record.The full mid-market standing →
EnterpriseGuru is #5 of 12 here at 4% of first choices, 40 labels.

Fifty-seven of the eighty-four answers did not name Guru; it was the first choice in four. The first choices in those fifty-seven answers, sixteen products in all, the eight most named:

Helpjuice7 of 57
Zendesk Guide7 of 57
Salesforce Service Cloud3 of 57
Supportbench3 of 57
Document3602 of 57
KnowledgeBase.com2 of 57
Confluence1 of 57
Confluence Enterprise or Confluence Data Center1 of 57
8 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Guru neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Guru only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Guru's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Guru was named by a model, not endorsed by anyone.

Guru's pageAll products