September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › IT operations and endpoint › APM › Small business · September 2026 Edition

Application performance monitoring for small business buyers

Asked as “APM tool”, and as “application performance monitoring solution”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
51%
Clear leader
51New Relic17Datadog APM11SigNoz21others

51% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01New Relic51%3%61endorsed leader
02Datadog APM17%62%56criticized challenger
03SigNoz11%3%29accepted challenger
04Sentry6%13%31accepted challenger
05Scout APM4%0%19accepted challenger
06Site24x72%0%15accepted challenger
07Grafana Cloud2%18%22accepted challenger
08Honeycomb2%0%11accepted challenger
Show the four products at 0%, ordered by negative rate
11AppDynamics0%80%20criticized challenger
12Dynatrace0%77%31criticized challenger
10Elastic APM0%8%12accepted challenger
09AppSignal0%0%19accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01New Relic51%
02Datadog APM17%
03SigNoz11%
04Sentry6%
05Scout APM4%
06Site24x72%
07Grafana Cloud2%
08Honeycomb2%
09AppSignal0%
10Elastic APM0%
11AppDynamics0%
12Dynatrace0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Dynatrace
77%
24 of 31 labels negative · 12 of 12 models · 14 hard negative
“Tools to Avoid or Approach with Caution: Dynatrace: Frequently called out as enterprise-focused and "overkill" for startups/SMBs” Grok 4.20, negative prompt
AppDynamics
80%
16 of 20 labels negative · 12 of 12 models · 11 hard negative
“then AppDynamics and Instana — mainly because of usage-based pricing blowups, enterprise-oriented licensing models” DeepSeek V4 Flash, negative prompt
Datadog APM
62%
35 of 56 labels negative · 11 of 12 models · 11 hard negative
“Tools to Avoid or Be Cautious About ... Datadog - Biggest concern: Usage-based pricing can skyrockets unexpectedly” MiniMax M2.5, negative prompt
Grafana Cloud
18%
4 of 22 labels negative · 4 of 12 models · 1 hard negative
“Grafana Cloud, which can be costly for smaller businesses and/or when scaling, and has a steep learning curve” Llama 4 Maverick, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

65 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 929 links across 170 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · New Relic41 answers · 67 citations · 12 models
vendor site · G240 answers · 69 citations · 11 models
vendor site · Rollbar31 answers · 31 citations · 11 models
vendor site · OpenObserve30 answers · 33 citations · 11 models
vendor site · Scout APM28 answers · 52 citations · 10 models
vendor site · CubeAPM28 answers · 37 citations · 10 models
28 answers · 28 citations · 11 models
vendor site · Instatus27 answers · 29 citations · 10 models
24 answers · 24 citations · 7 models
21 answers · 21 citations · 8 models
vendor site · Atatus18 answers · 25 citations · 8 models
vendor site · Kinsta18 answers · 18 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “apm tool”, “apm tools”, “best apm tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
New Relic newrelic.com51%59514,80084383,276$412894
Datadog datadoghq.com
Datadog APM 17%
17%18574,0003,541159,408 company$633120
SigNoz signoz.io11%1792,400527,24415
Sentry sentry.io6%26690,50021,086254,686120
Scout scoutapm.com
Scout APM 4%
4%2817004,420 company1
Site24x7 site24x7.com2%3041,30061174,542$522120
Grafana Cloud grafana.com
Grafana Cloud 2%, Grafana Stack 0%
2%1832,4004084,520116
Honeycomb honeycomb.io2%105135,00013,7326,60365
OpenObserve openobserve.ai2%851,60094,82575
SolarWinds parent site
SolarWinds AppOptics 2%
2%414,8001,396

Google's top ten for the three searches hold 15 sites; 2 of them are among the sites the models cited here (newrelic.com, openobserve.ai). The first result for “apm tool” is blazemeter.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best APM tool for a small B2B company?”Paraphrase“Which application performance monitoring solution would you recommend to a small business that sells to other businesses?”Comparative“What are the top APM tools for a small team and how do they differ?”Budget-constrained“What is the best APM tool for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a APM tool. What should we look at?”Negative“Which APM tools should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceNew Relic, SolarWinds AppOpticsChanged
Two alternativesManageEngine Applications Manager, Sentry
Scout APM
Two alternativesAppSignal, Elastic APM
OpenObserve
Three alternativesElastic APM, New Relic, Site24x7
no first choiceagainst: AppDynamics, Datadog APM, Dynatrace
GPT-5.4 miniNew Relic
One alternativeGrafana Cloud
against: Datadog APM, Dynatrace
Datadog APMChanged
Three alternativesGrafana Cloud, New Relic, OpenTelemetry
against: Dynatrace
New Relic
Two alternativesDatadog APM, Elastic APM
against: AppDynamics, Dynatrace
Grafana Cloud
One alternativeNew Relic
no first choiceagainst: AppDynamics, Datadog APM, Dynatrace, Grafana Cloud
Gemini 3.5 FlashSentry
Three alternativesAppSignal, New Relic, SigNoz
against: Datadog APM
SentryHeld
Three alternativesAppSignal, Honeycomb, New Relic
against: Datadog APM, Dynatrace
Sentry
Four alternativesHoneycomb, New Relic, OpenObserve, SigNoz
New Relic
Four alternativesGrafana Cloud, Honeycomb, Sentry, SigNoz
against: Datadog APM, Dynatrace, Elastic APM, Jaeger
Sentry
Five alternativesAppSignal, Grafana Cloud, Honeybadger, New Relic, Scout APM
against: Datadog APM
against: AppDynamics, Broadcom DX APM, Datadog APM, Dynatrace, Grafana Cloud, Jaeger, Prometheus, SolarWinds Observability
Perplexity SonarNew Relic
Five alternativesAppSignal, Datadog APM, Grafana Cloud, LogRocket, Uptrace
Datadog APMChanged
Five alternativesAppSignal, Dotcom-Monitor, LogRocket, New Relic, Sentry
Scout APM
Three alternativesAppSignal, New Relic, Sentry
against: Datadog APM
New Relic
Six alternativesHoneycomb, OpenObserve, Prometheus + Grafana, Scout APM, SigNoz, Site24x7
no first choiceagainst: AppDynamics, Dynatrace, Lightstep
Grok 4.20New Relic
Two alternativesSigNoz, Site24x7
against: Datadog APM
New RelicHeld
Two alternativesSigNoz, Site24x7
against: Datadog APM
New Relic, Scout APM
Four alternativesAppSignal, Sentry, SigNoz, Site24x7
against: AppDynamics, Datadog APM, Dynatrace
New Relic, SigNozagainst: Datadog APM, DynatraceNew Relic
Three alternativesGrafana with OpenTelemetry, Scout APM, SigNoz
against: Datadog APM
against: AppDynamics, Datadog APM, Dynatrace
Mistral SmallDatadog APM, New Relic
Two alternativesAppSignal, OpenObserve
no first choiceChangedSentry
Two alternativesNew Relic, Scout APM
against: Datadog APM, Grafana Stack
Honeycomb
Five alternativesAppSignal, Elastic APM, Grafana Stack, New Relic, OpenObserve
no first choiceagainst: AppDynamics, Dynatrace, Sentry
DeepSeek V4 FlashScout APM
Two alternativesAppSignal, Atatus
against: Datadog APM
New RelicChanged
Two alternativesSite24x7, SolarWinds AppOptics
against: Datadog APM
Sentry
Three alternativesAppSignal, New Relic, Scout APM
against: Datadog APM, Prometheus + Grafana, SigNoz
New Relic
Two alternativesAtatus, Site24x7
against: Datadog APM, Dynatrace
New Relic
Two alternativesGrafana Cloud, Sentry
against: Datadog APM
against: AppDynamics, Datadog APM, Dynatrace, IBM Instana, Sentry
Llama 4 MaverickDatadog APM
Three alternativesDynatrace, New Relic, SolarWinds AppOptics
Datadog APMHeld
Five alternativesAppSignal, IBM Instana, LogRocket, New Relic, Sentry
no first choiceNew Relic
Four alternativesElastic APM, Grafana Stack, OpenObserve, Scout APM
no first choiceagainst: AppDynamics, Dynatrace, Grafana Cloud, Sentry
Qwen 3.7 FlashNew Relic
Four alternativesDatadog APM, Grafana Cloud, Honeycomb, SigNoz
against: Dynatrace
New RelicHeld
One alternativeAppSignal
against: Datadog APM
Scout APM
Two alternativesNew Relic, Sentry
against: Datadog APM
New Relic, SigNoz
One alternativePrometheus + Grafana
against: Datadog APM
Datadog APM, New Relic
Three alternativesHoneycomb, IBM Instana, SigNoz
against: AppDynamics, Dynatrace
against: AppDynamics, Datadog APM, Dynatrace, New Relic, Prometheus + Grafana, The ELK Stack, Zabbix
Kimi K2New Relic
Four alternativesGrafana Cloud, Honeycomb, SigNoz, Site24x7
against: AppDynamics, Datadog APM, Dynatrace
New RelicHeld
Two alternativesSentry, Site24x7
against: Datadog APM
New Relic
Two alternativesSentry, SigNoz
against: Datadog APM, Raygun
SigNoz
Three alternativesGrafana Stack, New Relic, Uptrace
New Relic, SigNoz
Two alternativesDatadog APM, Site24x7
against: AppDynamics, Datadog APM, Dynatrace, Sentry, Splunk Observability Cloud
GLM 4.7 FlashXNew Relic
Three alternativesGrafana Cloud, Sentry, SigNoz
against: Datadog APM, Dynatrace
Scout APMChanged
One alternativeInstatus
Datadog APM, New Relic
Five alternativesAppSignal, Better Stack, LogRocket, OpenTelemetry + Jaeger, Scout APM
New Relic, SigNoz
Five alternativesApache SkyWalking, Grafana Cloud, Honeycomb, OpenObserve, Uptrace
against: Datadog APM
no first choiceagainst: AppDynamics, Datadog APM, Dotcom-Monitor, Dynatrace, Grafana Cloud, IBM Instana, New Relic, Paessler PRTG, Prometheus + Grafana + Loki + Tempo, Splunk, Uptrends
MiniMax M2.5Datadog APM, Site24x7
Three alternativesNew Relic, Scouter, Stagemonitor
Datadog APMChanged
Three alternativesNew Relic, Sentry, Site24x7
New Relic
Five alternativesDatadog APM, OpenObserve, Prometheus + Grafana, SigNoz, Site24x7
New Relic
One alternativeSigNoz
against: Datadog APM
no first choice
Three alternativesDatadog APM, Dynatrace, New Relic
against: AppDynamics, Datadog APM, Dynatrace
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:58no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:33yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:40yes1930 s
Direct recommendationPerplexity Sonarsonar2026-09-17 14:09yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:55yes3516 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 13:08yes1210 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:55yes1013 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:45yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:39yes1032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:10yes1831 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:09yes1453 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:50yes521 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:16yes1811 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:06no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 10:12yes1330 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:05yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:57yes3916 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 11:33no01 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:04yes1822 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:29yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:30yes1356 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:55yes1532 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:39yes27128 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:54yes835 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:39yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:17yes28 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:44yes2026 s
ComparativePerplexity Sonarsonar2026-09-17 09:29yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:09yes3014 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 13:30yes939 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:56yes1933 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:50yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:05yes1041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:55yes1533 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:37yes3062 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:39yes521 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:58yes108 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:23yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:09yes2329 s
Budget constrainedPerplexity Sonarsonar2026-09-17 13:51yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 13:02yes2010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 11:44yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:16yes1014 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:57yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:24yes519 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 14:13yes1021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:37yes2055 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:05yes516 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:29no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:58no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:09yes1223 s
Scale constrainedPerplexity Sonarsonar2026-09-17 09:37yes2010 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 13:57yes1812 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:05no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:21yes1921 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:25yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:06yes529 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:55yes1528 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:04yes1849 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:26no067 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:55yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:33yes69 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:41yes1523 s
Negative framingPerplexity Sonarsonar2026-09-17 09:23yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:52yes1710 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 13:07yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 14:04yes1722 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:25yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:57yes935 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:35yes2735 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:57yes2975 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:25yes923 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cisco AppDynamics read as AppDynamics
Datadog read as Datadog APM
Grafana read as Grafana Cloud
Scout read as Scout APM
Scout Monitoring read as Scout APM
SolarWinds read as SolarWinds Observability
Splunk APM read as Splunk Observability Cloud
Unresolved, counted raw
APM by Corvus Logic
Grafana with OpenTelemetry
Tracekit
Discontinued, still offered
No shut-down product was recommended here.
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