50% of first choices, clear leader.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“criticized for a higher false positive rate... can lead to alert fatigue and increased management overhead” Mistral Small, negative prompt
“Avoid anything enterprise-only licensed at full scale, pure legacy AV, Kaspersky (for U.S. clients)” DeepSeek V4 Flash, negative prompt
“High system resource consumption during scans, complex ePO console... feels like overkill for SMBs” Grok 4.20, negative prompt
“Historically ranks lower than rivals on performance impact and false positives (per AV-Comparatives).” DeepSeek V4 Flash, comparative prompt
64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 891 links across 195 sites, every framing counted. Ranked by the number of answers carrying the site or page.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Microsoft Defender microsoft.com Microsoft Defender for Cloud 50% | 50% | 659 | 18,100 | 3,525 | 145,358,109 company | $12,455 | 103 | |
| Bitdefender parent site Bitdefender GravityZone Small Business Security 15%, Bitdefender GravityZone SMB 2% | 17% | 9 | 90,500 | 3,261 | ||||
| Huntress huntress.com Huntress Managed EDR 11% | 11% | 353 | 33,100 | 4,338 | 352,368 company | $15,522 | 120 | |
| Bitdefender bitdefender.com Bitdefender GravityZone 9% | 9% | 115 | 90,500 | 3,261 | 649,861 company | 93 | ||
| ESET eset.com ESET PROTECT 2%, ESET Endpoint Security 0% | 2% | 111 | 18,100 | 1,812 | 637,959 company | $4,397 | 75 | 2 |
| Avast Business avast.com | 2% | 26 | 210 | 16 | 2,021,508 | 115 | ||
| CNiC cnicsolutions.com | 2% | |||||||
| Sophos parent site Sophos MDR 2% | 2% | 155 | 18,100 | 2,046 | ||||
| Microsoft Defender parent site Microsoft Defender for Endpoint 2% | 2% | 264 | 18,100 | 3,525 | ||||
| Defender for Endpoint defend.network | 2% | 1 |
Google's top ten for the three searches hold 21 sites; 2 of them are among the sites the models cited here (g2.com, sentinelone.com). The first result for “best endpoint protection platform” is gartner.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 13:52 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 10:55 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 12:21 | yes | 10 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 09:42 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 13:02 | yes | 39 | 20 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 12:23 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 10:15 | yes | 8 | 12 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 11:49 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 13:12 | yes | 5 | 23 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 13:39 | yes | 9 | 24 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 10:54 | yes | 13 | 127 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:22 | yes | 8 | 28 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 09:25 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 10:14 | yes | 2 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 14:01 | yes | 8 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 11:29 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 10:44 | yes | 35 | 18 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 11:13 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 12:15 | yes | 16 | 19 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 13:02 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 11:06 | yes | 10 | 52 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 12:57 | yes | 25 | 39 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 11:49 | yes | 14 | 94 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:35 | yes | 5 | 22 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 10:54 | yes | 16 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 11:59 | yes | 5 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 14:19 | yes | 10 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 09:30 | yes | 20 | 10 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 12:48 | yes | 28 | 15 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:40 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:48 | yes | 20 | 38 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 11:57 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 12:29 | no | 0 | 39 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 10:15 | yes | 9 | 25 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 11:06 | yes | 13 | 69 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 09:38 | yes | 25 | 41 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 09:55 | yes | 9 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:42 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 13:42 | yes | 11 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 11:46 | yes | 20 | 7 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 12:32 | yes | 34 | 16 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:42 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-17 13:29 | yes | 19 | 26 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 11:27 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 14:12 | yes | 5 | 33 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 13:42 | yes | 9 | 22 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 12:30 | yes | 12 | 87 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:26 | yes | 5 | 12 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 10:18 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:26 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 11:14 | yes | 20 | 29 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 10:59 | yes | 20 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 10:32 | yes | 24 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:40 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 10:50 | yes | 14 | 21 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 10:17 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 10:22 | yes | 5 | 46 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 12:36 | yes | 14 | 25 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 09:49 | yes | 19 | 352 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 13:42 | no | 0 | 12 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 13:36 | yes | 21 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 14:09 | no | 0 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 12:38 | yes | 19 | 22 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 13:38 | yes | 20 | 7 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 09:33 | yes | 42 | 21 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 11:18 | yes | 11 | 9 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:56 | yes | 16 | 23 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 13:04 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 13:33 | yes | 14 | 61 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 11:53 | yes | 25 | 61 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 11:43 | yes | 29 | 155 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 10:25 | yes | 5 | 59 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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