Programmatic and display advertising · Named, not rankedGoogle's Performance Max
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Google's Performance Max has 2.
Why models recommend it
No positive label carried a quote.
What gives them pause
“agency-execs-air-frustrations-with-the-trade-desk-googles-performance-max-metas-advantage”GPT-5.4 mini · Negative question · warning
“Fraudsters actively exploit it with fake signals... skepticism is advised”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Google's Performance Max, over the 2 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 2 | 1 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google's Performance Max's own site, not checked by Gane.
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 2 of the 2 answers that named Google's Performance Max and are not a share of its labels.
Domains cited
Ten of the ten domain citations in answers naming Google's Performance Max came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 340 | 0 | 2026-01-22 | ||
| Blog | 128 | 0 | 2025-11-01 | ||
| Case study | 117 | 0 | 2026-03-30 | Ecommerce marketing | |
| Podcast or video | 64 | 0 | 2026-04-08 | ||
| Conference or event | 16 | 0 | 2024-11-19 | ||
| Template or tool | 10 | 4 | 2026-09-18 | ||
| Comparison | 5 | 0 | 2023-03-20 | SEO | |
| Glossary or explainer | 5 | 0 | 2023-03-20 |
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How it is countedHide how it is counted
Every page ads.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.