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September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Customer › Customer education › Enterprise · September 2026 Edition

Customer education and LMS for enterprise buyers

Asked as “customer education platform”, and as “customer training LMS”, on behalf of an enterprise B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
33%
Skilljar
Contested · Docebo 21%
33Skilljar21Docebo17Intellum29others

33% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessTalentLMS49%Clear leaderStanding →Mid-marketTalentLMS33%ContestedStanding →EnterpriseSkilljar33%ContestedThis page

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Skilljar33%20%51endorsed leader
02Docebo21%17%60accepted challenger
03Intellum17%3%32accepted challenger
04Thought Industries5%11%47accepted challenger
05Teachable2%30%10criticized challenger
06Thinkific2%40%10criticized challenger
Show the four products at 0%, ordered by negative rate
10LearnWorlds0%50%10criticized challenger
07LearnUpon0%6%31accepted challenger
08Absorb LMS0%6%32accepted challenger
09WorkRamp0%0%21accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
TalentLMS vs LearnUponTalentLMS vs SkilljarTalentLMS vs WorkRamp
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
TalentLMS vs Gainsight Customer EducationTalentLMS vs LearnWorldsTalentLMS vs Absorb LMSTalentLMS vs Thought IndustriesLearnUpon vs SkilljarLearnUpon vs WorkRampLearnUpon vs Gainsight Customer EducationLearnUpon vs LearnWorldsLearnUpon vs Absorb LMSLearnUpon vs Thought IndustriesSkilljar vs WorkRampSkilljar vs Gainsight Customer EducationSkilljar vs LearnWorldsSkilljar vs Absorb LMSSkilljar vs Thought IndustriesWorkRamp vs Gainsight Customer EducationWorkRamp vs LearnWorldsWorkRamp vs Absorb LMSWorkRamp vs Thought IndustriesGainsight Customer Education vs LearnWorldsGainsight Customer Education vs Absorb LMSGainsight Customer Education vs Thought IndustriesLearnWorlds vs Absorb LMSLearnWorlds vs Thought IndustriesAbsorb LMS vs Thought Industries

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Skilljar33%
02Docebo21%
03Intellum17%
04Thought Industries5%
05Teachable2%
06Thinkific2%
07LearnUpon0%
08Absorb LMS0%
09WorkRamp0%
10LearnWorlds0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Skilljar
20%
10 of 51 labels negative · 9 of 12 models
“While frequently recommended for enterprises, several red flags emerge... When to avoid: If your customers prefer searching for answers over completing courses” MiniMax M2.5, negative prompt
Docebo
17%
10 of 60 labels negative · 7 of 12 models
“it is complex to configure and has a mandatory 250-user minimum, which can be expensive for small to medium-sized businesses” Llama 4 Maverick, negative prompt
Thought Industries
11%
5 of 47 labels negative · 5 of 12 models · 1 hard negative
“Platforms to Approach with High Caution (Lower Ratings, Frequent Enterprise Complaints):- Thought Industries (G2: 4.1/162 reviews): Lowest-rated among enterprise-focused tools.” Grok 4.20, negative prompt
Thinkific
40%
4 of 10 labels negative · 4 of 12 models · 2 hard negative
“Examples: Teachable, Thinkific (including Thinkific Plus), Kajabi, Podia ... Why to avoid them” Gemini 3.5 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 278 links across 110 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

teachable.com
vendor site · Teachable12 answers · 19 citations · 3 models
minicoursegenerator.com
vendor site · Mini Course Generator11 answers · 13 citations · 3 models
docebo.com
vendor site · Docebo10 answers · 12 citations · 4 models
meltingspot.io
vendor site · MeltingSpot10 answers · 12 citations · 3 models
intellum.com
vendor site · Intellum8 answers · 12 citations · 3 models
thinkific.com
vendor site · Thinkific8 answers · 11 citations · 3 models
g2.com
8 answers · 10 citations · 3 models
easywebinar.com
vendor site · EasyWebinar8 answers · 8 citations · 2 models
proprofstraining.com
7 answers · 7 citations · 2 models
teachfloor.com
vendor site · Teachfloor6 answers · 6 citations · 2 models
continu.com
vendor site · Continu5 answers · 5 citations · 1 model
360learning.com
vendor site · 360Learning4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

minicoursegenerator.com/blog/best-customer-education-platforms
11 answers · 3 models
meltingspot.io/en/blog/top-customer-education-platforms
10 answers · 3 models
teachable.com/blog/how-to-choose-a-customer-education-platform
8 answers · 3 models
easywebinar.com/blog/customer-education-platform
8 answers · 2 models
intellum.com/resources/blog/best-enterprise-lms-platforms
8 answers · 3 models
teachable.com/blog/best-customer-training-lms-customer-education-platform
8 answers · 2 models
teachfloor.com/blog/best-customer-education-platforms
6 answers · 2 models
continu.com/software/best-customer-training-software
4 answers · 1 model
dupple.com/learn/best-customer-education-platforms
4 answers · 1 model
ewebinar.com/blog/best-lms-for-customer-training
4 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer education platform”, “customer education platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Skilljar skilljar.com33%1573,60067233,92923
Docebo docebo.com21%1499,90024298,677155
Intellum intellum.com17%4688077,7211
Gainsight gainsight.com
Gainsight Customer Education 7%, Gainsight 2%		10%328,10042659,569589
Thought Industries thoughtindustries.com5%104720119,665171
Teachfloor teachfloor.com2%302600141,9493
Continu continu.com2%72,90070,6087,0785
Teachable teachable.com2%2922,200873666,649$529428
CompanyLMS companylms.com2%1
Beetsol beetsol.com2%2

Google's top ten for the two searches hold 13 sites; 5 of them are among the sites the models cited here (docebo.com, g2.com, intellum.com, meltingspot.io, teachable.com). The first result for “best customer education platform” is intellum.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best customer education platform for an enterprise B2B company?”Paraphrase“Which customer training LMS would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade customer education platforms and how do they differ?”Budget-constrained“What is the best customer education platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a customer education platform. What should we look at?”Negative“Which customer education platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeldSkilljar
Five alternativesAbsorb LMS, Disco, Docebo, Teachfloor, Thought Industries
Teachable
One alternativeEducateMe
no first choicenothing named
GPT-5.4 miniDocebo
Three alternatives360Learning, Absorb LMS, LearnUpon
DoceboHeld
Two alternativesAbsorb LMS, LearnUpon
Docebo
Four alternativesCloudShare, LearnUpon, Thinkific, Thought Industries
Thinkific
One alternativeDocebo
no first choicenothing named
Gemini 3.5 FlashSkilljar
Four alternativesDocebo, Intellum, LearnUpon, Thought Industries
SkilljarHeld
Three alternativesDocebo, LearnUpon, Thought Industries
Skilljar, Thought Industries
Four alternativesAbsorb LMS, Docebo, Intellum, LearnUpon
Gainsight Customer Education
Five alternativesAcademy of Mine, Administrate, Teachable, Thinkific, Thought Industries
against: SkilljarDocebo
Three alternativesIntellum, Skilljar, Thought Industries
against: Blackboard, Canvas, Cornerstone OnDemand, Kajabi, LearnDash, LifterLMS, Moodle, Podia, SAP SuccessFactors Learning, Teachable, Thinkific, Workday Learning
Perplexity SonarSkilljar
Five alternativesDocebo, Intellum, LearnUpon, Thought Industries, WorkRamp
DoceboChanged
Four alternativesAbsorb LMS, Continu, Cornerstone OnDemand, Intellum
Skilljar
Six alternativesAbsorb LMS, Adobe Learning Manager, Docebo, Intellum, LearnUpon, Thought Industries
Teachfloor
Two alternativesDocebo, WorkRamp
against: Skilljarno first choiceagainst: Disco, Docebo, LearnWorlds, TalentLMS, Thinkific
Grok 4.20Skilljar
Two alternativesDocebo, Thought Industries
IntellumChanged
Four alternativesAbsorb LMS, Docebo, Skilljar, Thought Industries
against: TalentLMSSkilljar
Six alternativesAbsorb LMS, Docebo, Intellum, LearnUpon, Thought Industries, WorkRamp
against: Gainsight Customer EducationSkilljar
Three alternativesDocebo, Gainsight Customer Education, Teachable
against: Beetsol, LearnWorlds, TalentLMSno first choice
Six alternativesAbsorb LMS, Continu, Docebo, Gainsight Customer Education, Skilljar, Thinkific
against: Teachableagainst: Adobe Learning Manager, Docebo, LearnWorlds, Litmos, Skilljar, TalentLMS, Thinkific, Thought Industries
Mistral SmallIntellum
Three alternativesDocebo, Skilljar, Thought Industries
DoceboChanged
Four alternativesAbsorb LMS, D2L Brightspace, LearnUpon, SAP Litmos
Skilljar
Four alternativesDocebo, Intellum, LearnUpon, Thought Industries
CompanyLMS
Two alternativesLifterLMS, WorkRamp
no first choiceagainst: 360Learning
DeepSeek V4 FlashSkilljar
Four alternativesDocebo, Intellum, Thought Industries, WorkRamp
IntellumChanged
Three alternativesDocebo, LearnUpon, Skilljar
Skilljar
Six alternativesAbsorb LMS, Docebo, Gainsight Customer Education, Intellum, Thought Industries, WorkRamp
Gainsight
One alternativeIntellum
against: Docebo, SkilljarSkilljar
Four alternativesAbsorb LMS, Docebo, Intellum, Thought Industries
against: Docebo, Kajabi, Podia, Skilljar, Teachable, Thinkific, Thought Industries
Llama 4 MaverickDocebo
One alternativeThought Industries
SkilljarChanged
Two alternativesIntellum, LearnWorlds
Skilljar
Three alternativesDocebo, Thought Industries, WorkRamp
Docebo, Skilljar, Thought IndustriesContinu
Four alternativesAbsorb LMS, Docebo, Skilljar, Teachable
against: Docebo, LearnUpon, Skilljar
Qwen 3.7 FlashSkilljar
Three alternativesAbsorb LMS, Docebo, LearnUpon
IntellumChanged
Two alternativesDocebo, Skilljar
Skilljar
Five alternativesDocebo, LearnUpon, Teachfloor, Thought Industries, WorkRamp
against: Cornerstone OnDemandSkilljar
One alternativeDocebo
Docebo, Skilljar
Six alternativesAbsorb LMS, Disco, LearnUpon, Teachable, Teachfloor, WorkRamp
against: 360Learning, Cornerstone, Docebo, Intellum, LearnWorlds, Skilljar, Teachfloor, Thought Industries
Kimi K2Intellum
Two alternativesDocebo, Skilljar
IntellumHeld
Three alternativesDocebo, Skilljar, Thought Industries
Intellum, Skilljar
Five alternativesAbsorb LMS, Docebo, LearnUpon, Thought Industries, WorkRamp
Gainsight Customer Education
Two alternativesLearnUpon, Skilljar
against: Docebono first choiceagainst: Blackboard Learn, Cornerstone OnDemand, Docebo, SAP Litmos, Saba, Skilljar, Thought Industries
GLM 4.7 FlashXSkilljar
Two alternativesDocebo, Thought Industries
Thought IndustriesChanged
Three alternativesCornerstone OnDemand, Docebo, SAP Litmos
Skilljar
Four alternativesDocebo, Intellum, Thought Industries, WorkRamp
Beetsol
Four alternatives360Learning, Docebo, Skilljar, WorkRamp
no first choiceagainst: 360Learning, Absorb LMS, ClearCo, Skilljar
MiniMax M2.5Docebo, Skilljar
One alternativeThought Industries
against: Disco, LearnWorldsIntellumChanged
Four alternativesAbsorb LMS, D2L Brightspace, Skilljar, Thought Industries
Skilljar
Five alternativesAbsorb LMS, Docebo, Intellum, LearnUpon, Thought Industries
Gainsight Customer Education
Three alternativesLifterLMS, Skilljar, Thought Industries
against: Absorb LMS, Docebo, LearnUponno first choiceagainst: Docebo, Skilljar, Thought Industries
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:12no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:49yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:50yes1524 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:04yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:45yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:54yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:42yes028 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:28yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:54yes030 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:49yes021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:28yes025 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:30yes020 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:08no08 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:58yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:19yes922 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:59yes186 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:24yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:00yes011 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:44yes036 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:40yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:22yes055 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:32yes040 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:13yes040 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:50yes024 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:30yes79 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:03yes518 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:30yes822 s
ComparativePerplexity Sonarsonar2026-09-15 00:38yes2011 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:43yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:17yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:44yes028 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:39yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06yes030 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:23yes055 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:56yes021 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:16yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:02yes1810 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:41yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:03yes2829 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:30yes2015 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:14yes014 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:00yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:47yes063 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:28yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:31yes042 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:42yes068 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:12yes028 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:20yes031 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:21yes1512 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:37yes310 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:48yes420 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:12yes1810 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:41yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:26no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:09yes043 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:14yes04 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:06yes033 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:40yes064 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:54yes044 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:55yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:07yes1510 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:41yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:39yes2229 s
Negative framingPerplexity Sonarsonar2026-09-15 01:47yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:16yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:39yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:48yes077 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:15yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:40yes076 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:29yes058 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:31yes031 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:39yes031 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Absorb read as Absorb LMS
LearnUpon LMS read as LearnUpon
SAP SuccessFactors read as SAP SuccessFactors Learning
Unresolved, counted raw
Administrate
ClearCo
CompanyLMS
EducateMe
Discontinued, still offered
No shut-down product was recommended here.

Also in customer

The other categories of this function, with the leader in each.
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