Compliance automation for small business buyers
Asked as “compliance automation platform”, and as “SOC 2 and ISO 27001 automation tool”, on behalf of a small B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
35%
Contested · Sprinto 29%
35Vanta29Sprinto10Drata25others
35% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Vanta35%
Vanta35%02Sprinto29%
Sprinto29%03Drata10%
Drata10%04Secureframe8%
Secureframe8%05Scrut Automation2%
Scrut Automation2%06Scytale0%
Scytale0%07Thoropass0%
Thoropass0%08Hyperproof0%
Hyperproof0%What they warned about
One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Vanta21%
13 of 62 labels negative · 10 of 12 models · 1 hard negative
“What to Avoid - Vanta (~$12K/year) and similar enterprise-focused platforms may be overkill for very small budgets” Kimi K2, budget prompt
Drata21%
11 of 53 labels negative · 8 of 12 models
“Drata: Early customers locked in favorable rates, but new customers report significant price increases; some integrations are shallow” MiniMax M2.5, negative prompt
Archer100%
5 of 5 labels negative · 5 of 12 models · 5 hard negative
“Why to avoid: It is an "Enterprise Bloat" tool that requires significant IT resources to manage.” GLM 4.7 FlashX, negative prompt
OneTrust Tech Risk & Compliance83%
5 of 6 labels negative · 5 of 12 models · 3 hard negative
“What to Avoid for Tight Budgets... AuditBoard, OneTrust, and Hyperproof ... budgets starting at six figures” Claude Haiku 4.5, budget prompt
What they cite
Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.
Sites the answers cite
64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 946 links across 235 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Optro37 answers · 38 citations · 11 models
33 answers · 33 citations · 10 models
30 answers · 42 citations · 11 models
vendor site · Netwrix21 answers · 26 citations · 9 models
vendor site · Sprinto20 answers · 30 citations · 8 models
vendor site · Vanta20 answers · 26 citations · 11 models
vendor site · Consilien20 answers · 20 citations · 9 models
17 answers · 26 citations · 6 models
17 answers · 24 citations · 9 models
17 answers · 20 citations · 9 models
vendor site · G214 answers · 33 citations · 8 models
vendor site · ComplyJet13 answers · 20 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
37 answers · 11 models
33 answers · 10 models
24 answers · 10 models
21 answers · 9 models
20 answers · 9 models
15 answers · 9 models
13 answers · 6 models
13 answers · 6 models
12 answers · 5 models
12 answers · 4 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best compliance automation platform”, “compliance automation platform”, “compliance automation platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Vanta vanta.com | 35% | 381 | 40,500 | 1,219 | 72,260 | 120 | 1 |
| Sprinto sprinto.com | 29% | 256 | 2,400 | 79 | 26,896 | 43 | |
| Drata drata.com | 10% | 368 | 9,900 | 257 | 36,413 | 54 | 7 |
| Secureframe secureframe.com | 8% | 235 | 2,400 | 39 | 45,014 | 27 | |
| LowerPlane lowerplane.com | 4% | 8 | 20 | 0 | 82 | ||
| Scrut Automation scrut.io | 2% | 117 | 390 | 10 | 10,568 | 34 | 9 |
| Strike Graph strikegraph.com | 2% | 7 | 480 | 0 | 5,865 | 1 | |
| Comp AI trycomp.ai | 2% | 17 | |||||
| SecureSlate getsecureslate.com | 2% | 3 | |||||
| ComplianceStack | 2% |
Google's top ten for the three searches hold 23 sites; 3 of them are among the sites the models cited here (netwrix.com, optro.ai, vanta.com). The first result for “best compliance automation platform” is vanta.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best compliance automation platform for a small B2B company?”Paraphrase“Which SOC 2 and ISO 27001 automation tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top compliance automation platforms for a small team and how do they differ?”Budget-constrained“What is the best compliance automation platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a compliance automation platform. What should we look at?”Negative“Which compliance automation platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Drata, VantaComp AI, Scrut AutomationChangedVantaSecureSlate, Strike Graphagainst: AuditBoard, Hyperproof, OneTrust Tech Risk & Complianceno first choicenothing named
One alternative
SprintoOne alternative
VantaFour alternatives
ComplyUp, Drata, SecureSlate, SecureframeTwo alternatives
Drata, SprintoGPT-5.4 miniVantaSecureframeChangedVantaSecureframeagainst: Drata, Vantano first choiceagainst: Comply, Hyperproof, LogicGate Risk Cloud, OneTrust Tech Risk & Compliance, Onspring
Two alternatives
Drata, SecureframeTwo alternatives
Drata, VantaThree alternatives
Drata, Scrut Automation, SecureframeTwo alternatives
Sprinto, TrustCloudGemini 3.5 FlashVantaVantaHeldDrata, VantaSprintoagainst: Drata, Vantano first choiceagainst: Archer, Drata, MetricStream, OneTrust Certification Automation, ServiceNow Integrated Risk Management, Thoropass, Vanta
Three alternatives
Drata, Sprinto, ThoropassThree alternatives
Drata, Sprinto, ThoropassThree alternatives
Secureframe, Sprinto, ThoropassThree alternatives
Scrut Automation, Strike Graph, ThoropassPerplexity SonarSprintoVantaChangedVantaSprintoagainst: Vantano first choiceagainst: Archer, AuditBoard, Hyperproof, IBM OpenPages, LogicGate Risk Cloud, MetricStream, OneTrust Tech Risk & Compliance, ZenGRC
One alternative
VantaThree alternatives
Drata, Secureframe, SprintoFour alternatives
Drata, Scytale, Secureframe, SprintoOne alternative
ZenGRCGrok 4.20VantaSprintoChangedScytale, Sprintoagainst: Hyperproof, LowerPlane, ThoropassComplianceStackagainst: Drata, VantaDrata, Vantaagainst: Avetta, Comply365, Drata, Vanta
Four alternatives
Drata, Secureframe, Sprinto, ThoropassThree alternatives
Secureframe, Strike Graph, VantaTwo alternatives
Drata, VantaFour alternatives
Comp AI, LowerPlane, Sprinto, Strike GraphOne alternative
SprintoMistral SmallSprintoSecureframe, VantaChangedDrata, VantaSprintono first choiceagainst: Comply365
Two alternatives
Orbiq, VantaTwo alternatives
Scytale, SprintoFive alternatives
Hyperproof, Scytale, Secureframe, Sprinto, ThoropassDeepSeek V4 FlashDrata, VantaVantaChangedSprinto, VantaSprintoagainst: Drata, Secureframe, VantaVantaagainst: Apptega, Archer, Avetta, Diligent, Drata, IBM OpenPages, SAP GRC, Thoropass, Vanta
Two alternatives
Secureframe, SprintoTwo alternatives
Secureframe, SprintoThree alternatives
Drata, Scytale, SecureframeTwo alternatives
Scrut Automation, TrustCloudFour alternatives
Drata, Secureframe, Sprinto, ThoropassLlama 4 MaverickSprintoVantaChangedno first choiceVantano first choiceagainst: Comply365, Drata, Vanta
One alternative
VantaTwo alternatives
Drata, SprintoOne alternative
SecureSlateQwen 3.7 FlashDrata, VantaDrata, Secureframe, VantaChangedDrata, VantaLowerPlane, Sprintono first choiceagainst: Archer, AuditBoard, Comply365, Drata, Jira, LogicGate, OneTrust Tech Risk & Compliance, Salesforce, Trello, Vanta
Two alternatives
Orbiq, SecureframeThree alternatives
Scytale, Secureframe, SprintoOne alternative
VantaKimi K2SprintoVantaChangedVantaHiComply, LowerPlaneagainst: VantaSprintoagainst: MetricStream, ServiceNow Integrated Risk Managementagainst: Avetta, ComplyJet, Drata, Hyperproof, ISNetworld, Oneleet, Oracle, SAP GRC, Scrut Automation, Scytale, ServiceNow Integrated Risk Management, Sprinto, Thoropass
Three alternatives
Drata, Scytale, VantaThree alternatives
Drata, Secureframe, SprintoSix alternatives
ComplyJet, Drata, Hyperproof, Secureframe, Sprinto, ThoropassTwo alternatives
Probo, Scrut AutomationFour alternatives
Drata, Secureframe, Strike Graph, VantaGLM 4.7 FlashXSprintoagainst: AuditBoardVantaChangedagainst: AuditBoard, Centraleyes, Optro, SureCloudVantaOneTrust Certification Automationno first choiceagainst: Archer, Mitratech Alyne, OneTrust Tech Risk & Compliance, Vanta
Four alternatives
Complies.ai, Drata, Secureframe, VantaFour alternatives
Drata, Secureframe, Sprinto, Strac ComplyFour alternatives
Drata, Orbiq, Secureframe, SprintoTwo alternatives
ComplyAdvantage, SecureframeMiniMax M2.5SprintoSprinto, VantaChangedSprinto, VantaSprintono first choiceagainst: Drata, Secureframe, Vanta
Two alternatives
Drata, VantaTwo alternatives
Scytale, SecureframeThree alternatives
Drata, Scytale, SecureframeTwo alternatives
Drata, VantaBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:53 | yes | 9 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:02 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:04 | yes | 20 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 08:58 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 09:02 | yes | 34 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:12 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:32 | yes | 8 | 11 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 09:06 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:28 | yes | 9 | 33 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:51 | yes | 10 | 22 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:21 | yes | 12 | 86 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:48 | yes | 10 | 21 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:21 | yes | 9 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:53 | yes | 5 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 08:54 | yes | 10 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 08:51 | yes | 20 | 6 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:40 | yes | 40 | 15 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 08:49 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:37 | yes | 17 | 17 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:33 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:23 | no | 0 | 43 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 09:06 | yes | 18 | 29 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:52 | yes | 20 | 32 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:25 | yes | 5 | 25 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:56 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:45 | yes | 6 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:08 | yes | 12 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 08:30 | yes | 20 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:35 | yes | 27 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:11 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:19 | yes | 20 | 18 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:42 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:32 | yes | 5 | 33 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:18 | yes | 15 | 63 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:19 | yes | 23 | 90 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:50 | yes | 10 | 25 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:21 | yes | 9 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:25 | yes | 5 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:03 | yes | 20 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 08:58 | yes | 20 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:56 | yes | 44 | 16 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:12 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:56 | yes | 20 | 20 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:59 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:41 | yes | 5 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:56 | yes | 10 | 36 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:56 | yes | 29 | 56 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:44 | yes | 5 | 15 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 09:04 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:02 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:15 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 09:05 | yes | 20 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 09:05 | yes | 14 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:04 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:58 | yes | 15 | 20 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:18 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 09:01 | no | 0 | 37 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:46 | yes | 15 | 26 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:56 | no | 0 | 15 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 09:03 | no | 0 | 9 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:30 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:59 | yes | 4 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:12 | yes | 29 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 08:36 | yes | 20 | 7 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:51 | yes | 40 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 08:57 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:49 | yes | 28 | 21 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 09:04 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:42 | yes | 14 | 53 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 09:12 | yes | 29 | 42 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:28 | yes | 29 | 135 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:55 | yes | 23 | 53 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
OneTrust read as OneTrust Tech Risk & Compliance
SAP read as SAP GRC
Scrut read as Scrut Automation
ServiceNow read as ServiceNow Integrated Risk Management
Unresolved, counted raw
ADP
ComplianceStack
Huma
ISNetworld
Paycor
Screenata
Discontinued, still offered
No shut-down product was recommended here.