48% of first choices, clear leader.
Google Cloud Identity is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models one time of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“Avoid Okta for tight budgets—it scales quickly in cost and is generally overkill for small businesses.” Kimi K2, budget prompt
“Another enterprise-grade platform that's generally over-specced and over-priced for SMBs.” DeepSeek V4 Flash, negative prompt
“another governance-heavy enterprise platform that the SMB-focused roundup deliberately left out” Perplexity Sonar, negative prompt
“avoid "buying by brand reputation" and choosing enterprise-heavy products (SailPoint, Okta, Ping)” DeepSeek V4 Flash, negative prompt
63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 931 links across 216 sites, every framing counted. Ranked by the number of answers carrying the site or page.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| JumpCloud jumpcloud.com | 48% | 365 | 12,100 | 244 | 108,479 | $8,612 | 80 | |
| Microsoft parent site Microsoft Entra ID 35% | 35% | 499 | 2,240,000 | 403,136 | ||||
| Okta Workforce Identity okta.com | 6% | 202 | 390 | 8 | 1,959,740 | 118 | 2 | |
| OneLogin onelogin.com | 2% | 116 | 60,500 | 562 | 315,519 | 0 | ||
| Google Cloud google.dev Google Cloud Identity 2%, Google Cloud IAM 0% | 2% | 53 | 165,000 | 7,596 | 881,346 | 109 | ||
| miniOrange miniorange.com | 2% | 39 | 1,300 | 18 | 48,290 | 17 | ||
| Cisco parent site Cisco Duo 2% | 2% | 189 | 165,000 | 48,352 | ||||
| WorkOS workos.com | 2% | 30 | 12,100 | 107 | 33,478 | 75 | ||
| Rippling rippling.com Rippling IT 0% | 0% | 19 | 301,000 | 17,886 | 712,399 company | $42,013 | 115 | |
| Auth0 auth0.com Auth0 0%, Auth0/Okta Customer Identity Cloud 0% | 0% | 245 | 18,100 | 772 | 170,673 | 117 |
Google's top ten for the three searches hold 23 sites; 3 of them are among the sites the models cited here (okta.com, reddit.com, startwithidentity.com). The first result for “best workforce identity platform” is thectoclub.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:27 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:08 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 08:44 | yes | 14 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 09:10 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:57 | yes | 44 | 17 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 08:36 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:51 | yes | 13 | 14 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:45 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:27 | yes | 5 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:18 | yes | 13 | 27 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:47 | yes | 7 | 34 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:36 | yes | 12 | 21 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:39 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:54 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 08:45 | yes | 5 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 08:22 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:38 | yes | 41 | 15 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 08:18 | yes | 10 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 09:10 | yes | 18 | 22 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:40 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:49 | yes | 10 | 72 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:43 | yes | 13 | 44 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:45 | yes | 15 | 27 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:52 | yes | 5 | 39 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 09:07 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:44 | yes | 6 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 08:34 | yes | 21 | 29 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 08:33 | yes | 19 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:38 | yes | 35 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:09 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:17 | yes | 16 | 19 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:48 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:45 | yes | 5 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 09:10 | yes | 30 | 41 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:27 | yes | 9 | 40 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:36 | yes | 23 | 53 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:32 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:50 | no | 0 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 08:32 | yes | 14 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 08:23 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:27 | yes | 43 | 15 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 08:29 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:39 | yes | 12 | 12 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:56 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:49 | yes | 5 | 34 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:21 | yes | 10 | 17 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:45 | yes | 15 | 15 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:27 | yes | 10 | 28 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 08:31 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:16 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:02 | yes | 11 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 08:17 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:31 | yes | 19 | 12 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 08:56 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:58 | yes | 10 | 15 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:29 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:29 | no | 0 | 37 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 08:40 | yes | 10 | 21 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:17 | yes | 15 | 61 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:43 | yes | 5 | 16 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 09:05 | yes | 24 | 13 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 08:22 | no | 0 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 08:30 | yes | 24 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 08:19 | yes | 20 | 7 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 08:29 | yes | 21 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:06 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 08:59 | yes | 29 | 27 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 08:51 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 08:18 | yes | 10 | 48 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 09:10 | yes | 28 | 45 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 08:41 | yes | 44 | 92 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 08:18 | yes | 12 | 30 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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