September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Identity and access › Workforce identity · September 2026 Edition

Workforce identity and SSO

Asked as “workforce identity platform”, and as “single sign-on and identity provider for employees”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
36%
Contested · Okta Workforce Identity 32%
36Microsoft Entra ID32Okta Workforce Identity15OneLogin17others

36% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Microsoft Entra ID36%13%63endorsed leader
02Okta Workforce Identity32%27%63criticized default
03OneLogin15%18%33accepted challenger
04JumpCloud11%4%46accepted challenger
Show the five products at 0%, ordered by negative rate
06Ping Identity0%30%30criticized challenger
08ForgeRock Identity Platform0%27%11criticized challenger
05CyberArk Identity0%13%23accepted challenger
09IBM Verify0%10%10accepted challenger
07SailPoint Identity Security Cloud0%10%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Microsoft Entra ID36%
02Okta Workforce Identity32%
03OneLogin15%
04JumpCloud11%
05CyberArk Identity0%
06Ping Identity0%
07SailPoint Identity Security Cloud0%
08ForgeRock Identity Platform0%
09IBM Verify0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Okta Workforce Identity
27%
17 of 63 labels negative · 12 of 12 models · 2 hard negative
“Avoid Okta if budget is a primary concern” Kimi K2, budget prompt
Microsoft Entra ID
13%
8 of 63 labels negative · 8 of 12 models
“Caution: Microsoft's deep integration creates significant vendor lock-in risk, and the platform's complexity leads to frequent misconfigurations.” Kimi K2, negative prompt
Ping Identity
30%
9 of 30 labels negative · 6 of 12 models · 1 hard negative
“or if you require high availability and have experienced significant downtime (Ping Identity)” GLM 4.7 FlashX, negative prompt
OneLogin
18%
6 of 33 labels negative · 5 of 12 models · 1 hard negative
“Avoid if: You cannot verify the current security posture post-acquisition (OneLogin)” GLM 4.7 FlashX, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

65 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 968 links across 280 sites, every framing counted. Ranked by the number of answers carrying the site or page.

46 answers · 100 citations · 11 models
vendor site · Siit31 answers · 36 citations · 9 models
23 answers · 27 citations · 9 models
21 answers · 30 citations · 10 models
vendor site · Corma19 answers · 27 citations · 10 models
vendor site · Okta18 answers · 20 citations · 10 models
vendor site · SSOJet18 answers · 20 citations · 9 models
12 answers · 13 citations · 7 models
11 answers · 19 citations · 10 models
11 answers · 14 citations · 6 models
11 answers · 11 citations · 5 models
vendor site · Microsoft10 answers · 15 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best workforce identity platform”, “workforce identity platform”, “workforce identity platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Microsoft parent site
Microsoft Entra ID 36%
36%4992,240,000403,136
Okta Workforce Identity okta.com32%20239081,959,7401182
OneLogin onelogin.com15%11660,500562315,5190
JumpCloud jumpcloud.com11%36512,100244108,479$8,61280
Cisco parent site
Cisco Duo 4%
4%189165,00048,352
miniOrange miniorange.com2%391,3001848,29017
CyberArk cyberark.com
CyberArk Identity 0%
0%5422,2001,253147,793 company$620
Ping pingidentity.com
Ping Identity 0%, ForgeRock Identity Platform 0%, Ping Workforce360 0%
0%26412,10024973,959 company$3055
Google Cloud google.dev
Google Cloud Identity 0%
0%53165,0007,596881,346109
SailPoint Identity Security Cloud sailpoint.com0%186320358,88146

Google's top ten for the three searches hold 23 sites; 5 of them are among the sites the models cited here (forrester.com, majorkeytech.com, nhimg.org, okta.com, startwithidentity.com). The first result for “best workforce identity platform” is thectoclub.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best workforce identity platform for a mid-market B2B company?”Paraphrase“Which single sign-on and identity provider for employees would you recommend to a mid-sized B2B company?”Comparative“What are the top workforce identity platforms and how do they differ?”Budget-constrained“What is the best workforce identity platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a workforce identity platform. What should we look at?”Negative“Which workforce identity platforms should I avoid or be cautious about?”
Claude Haiku 4.5Okta Workforce Identity
Three alternativesJumpCloud, Microsoft Entra ID, One Identity
Microsoft Entra ID, Okta Workforce IdentityChanged
Three alternativesAuth0, JumpCloud, Ping Identity
Microsoft Entra ID, Okta Workforce Identity
Three alternativesCyberArk Identity, ForgeRock Identity Platform, Ping Identity
JumpCloud, Microsoft Entra IDagainst: Okta Workforce Identityno first choiceagainst: Okta Workforce Identity
GPT-5.4 miniMicrosoft Entra ID
One alternativeOkta Workforce Identity
against: Ping Identity
Microsoft Entra IDHeld
One alternativeOkta Workforce Identity
Microsoft Entra ID, Okta Workforce Identity
Three alternativesIBM Verify, PingOne Advanced Identity Cloud, PingOne for Workforce
against: ForgeRock Identity Platform, One Identity, OneLogin, Oracle Identity Governance, RSA, Thales
Microsoft Entra ID
Two alternativesGoogle Cloud Identity, JumpCloud
against: Okta Workforce Identity
no first choicenothing named
Gemini 3.5 FlashMicrosoft Entra ID
Three alternativesJumpCloud, Okta Workforce Identity, OneLogin
JumpCloudChanged
Two alternativesMicrosoft Entra ID, Okta Workforce Identity
Microsoft Entra ID
Four alternativesCyberArk Identity, JumpCloud, Okta Workforce Identity, Ping Identity
Microsoft Entra ID
Four alternativesAuthentik, Google Cloud Identity, JumpCloud, OneLogin
against: Keycloak, Okta Workforce Identity
Okta Workforce Identity
Three alternativesJumpCloud, Microsoft Entra ID, Rippling IT
against: Broadcom, ForgeRock Identity Platform, IBM Verify, Microsoft Entra ID, Okta Workforce Identity, OneLogin, Ping Identity, older Oracle IAM suites
Perplexity SonarOneLogin
Three alternativesJumpCloud, Microsoft Entra ID, Okta Workforce Identity
OneLoginHeld
Three alternativesJumpCloud, Microsoft Entra ID, Okta Workforce Identity
against: Clerk, SSOJet, WorkOS
Microsoft Entra ID, Okta Workforce Identity
Three alternativesForgeRock Identity Platform, JumpCloud, Ping Identity
Microsoft Entra ID
Two alternativesJumpCloud, OneLogin
against: Okta Workforce Identity
no first choiceagainst: Auth0, Cisco Duo, CyberArk Identity, IBM ISAM, Iru Workforce Identity, Microsoft Entra ID, Oracle Identity Governance, SailPoint Identity Security Cloud, Saviynt Enterprise Identity Cloud, WorkOS
Grok 4.20Microsoft Entra ID, Okta Workforce Identity
Two alternativesJumpCloud, One Identity
against: Ping Identity
Okta Workforce IdentityChanged
Two alternativesJumpCloud, Microsoft Entra ID
against: OneLogin
Microsoft Entra ID, Okta Workforce Identity
Three alternativesCyberArk Identity, JumpCloud, Ping Identity
Microsoft Entra ID
Five alternativesAuth0, Cisco Duo, Google Cloud Identity, JumpCloud, OneLogin
against: Keycloak
Okta Workforce Identity
Two alternativesJumpCloud, Microsoft Entra ID
against: Okta Workforce Identity, OneLogin, Ping Identity
Mistral SmallOkta Workforce Identity
Two alternativesJumpCloud, OneLogin
Microsoft Entra ID, Okta Workforce IdentityChanged
Two alternativesJumpCloud, OneLogin
against: Ping Identity
Okta Workforce Identity
Four alternativesForgeRock Identity Platform, JumpCloud, Microsoft Entra ID, Ping Identity
miniOrange
Three alternativesJumpCloud, Microsoft Entra ID, OneLogin
no first choiceagainst: JumpCloud, Microsoft Entra ID, Okta Workforce Identity, Ping Identity
DeepSeek V4 FlashOkta Workforce Identity
Three alternativesJumpCloud, Microsoft Entra ID, OneLogin
Microsoft Entra IDChanged
Three alternativesJumpCloud, Okta Workforce Identity, OneLogin
Okta Workforce Identity
Five alternativesCyberArk Identity, ForgeRock Identity Platform, JumpCloud, Microsoft Entra ID, Ping Identity
JumpCloud, Microsoft Entra ID
Three alternativesCisco Duo, Okta Workforce Identity, OneLogin
Okta Workforce Identity
Four alternativesGoogle Cloud Identity, JumpCloud, Microsoft Entra ID, OneLogin
against: Auth0, CyberArk Identity, Microsoft Entra ID, Okta Workforce Identity, PingOne for Customers, SailPoint IdentityNow/IdentityIQ, Windows Hello
Llama 4 MaverickOneLoginOneLoginHeld
Two alternativesOkta Workforce Identity, SSOJet
no first choiceno first choiceagainst: Okta Workforce Identityno first choiceagainst: Ping Identity, SecureAuth
Qwen 3.7 FlashMicrosoft Entra ID, Okta Workforce Identity
Two alternativesJumpCloud, Ping Identity
Microsoft Entra IDChanged
One alternativeOneLogin
against: Okta Workforce Identity
Okta Workforce Identity
Two alternativesMicrosoft Entra ID, SailPoint Identity Security Cloud
Cisco Duo
Three alternativesJumpCloud, Microsoft Entra ID, miniOrange
against: Okta Workforce Identity, OneLogin
no first choiceagainst: Apple Business Manager, Authelia, CyberArk Identity, ForgeRock Identity Platform, Gluu, Google Cloud Identity, JumpCloud, Keycloak, Microsoft Entra ID, Okta Workforce Identity
Kimi K2Okta Workforce Identity, OneLogin
Two alternativesJumpCloud, Microsoft Entra ID
JumpCloudChanged
Two alternativesMicrosoft Entra ID, Okta Workforce Identity
Okta Workforce Identity
Five alternativesCyberArk Identity, JumpCloud, Microsoft Entra ID, Ping Identity, Ping Workforce360
JumpCloud
Three alternativesMicrosoft Entra ID, OneLogin, miniOrange
against: Okta Workforce Identity
no first choiceagainst: ForgeRock/Ping Identity, Microsoft Entra ID, Okta Workforce Identity
GLM 4.7 FlashXMicrosoft Entra ID
Three alternativesJumpCloud, Okta Workforce Identity, OneLogin
Okta Workforce IdentityChanged
Three alternativesJumpCloud, Microsoft Entra ID, OneLogin
against: Ping Identity
Microsoft Entra ID, Okta Workforce Identity
Three alternativesForgeRock Identity Platform, JumpCloud, Ping Identity
Microsoft Entra ID
Seven alternativesAuthentik, JumpCloud, Keycloak, Okta Workforce Identity, OneLogin, Ory, miniOrange
no first choiceagainst: Auth0, IDScan, Microsoft Entra ID, Okta Workforce Identity, OneLogin, Ping Identity
MiniMax M2.5Okta Workforce Identity, OneLogin
Two alternativesJumpCloud, Microsoft Entra ID
Okta Workforce IdentityChanged
Four alternativesGoogle Cloud Identity, Microsoft Entra ID, OneLogin, Ping Identity
Microsoft Entra ID, Okta Workforce Identity
Four alternativesCyberArk Identity, ForgeRock Identity Platform, JumpCloud, Ping Identity
Cisco Duo, OneLogin
One alternativeMicrosoft Entra ID
no first choiceagainst: Microsoft Entra ID, Okta Workforce Identity
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:54yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:59yes311 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:47yes1825 s
Direct recommendationPerplexity Sonarsonar2026-09-17 09:03yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:31yes3915 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 08:44yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:19yes1618 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:30yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:08no045 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:31yes922 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:51yes1555 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:43yes935 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:44no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:36yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:10yes1227 s
ParaphrasePerplexity Sonarsonar2026-09-17 09:07yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:16yes4018 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 08:49yes1010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:51yes1011 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:45yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:00yes551 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:56yes2085 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:32yes1535 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:51no028 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:50yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:52yes89 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:12yes1627 s
ComparativePerplexity Sonarsonar2026-09-17 08:56yes206 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:38yes3216 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 08:51yes55 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:37yes1018 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:43yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:35yes1068 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:08yes1334 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:35yes33160 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:29yes526 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:36yes2811 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:28no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:16yes1323 s
Budget constrainedPerplexity Sonarsonar2026-09-17 08:58yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:37yes3816 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 09:08yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:00yes811 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:05yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:49yes521 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:22yes1023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:49yes1323 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:45yes513 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:27no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:01no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:09yes1027 s
Scale constrainedPerplexity Sonarsonar2026-09-17 08:58yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:54yes1810 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 09:02no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:11yes1925 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:37yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:27yes536 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:53yes1539 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:26yes1349 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:12yes515 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:53yes2711 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:55yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:08yes2128 s
Negative framingPerplexity Sonarsonar2026-09-17 08:36yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:49yes4917 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 08:20yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:03yes2944 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:19yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:31yes1563 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:10yes3045 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:31yes30120 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:12yes2040 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
CyberArk read as CyberArk Identity
CyberArk (Idira) read as CyberArk Identity
ForgeRock read as ForgeRock Identity Platform
Google Workspace read as Google Cloud Identity
Google Workspace IAM read as Google Cloud Identity
Google Workspace Identity read as Google Cloud Identity
Microsoft Entra read as Microsoft Entra ID
Microsoft Entra (formerly Azure Active Directory) read as Microsoft Entra ID
Okta read as Okta Workforce Identity
Oracle read as Oracle Identity Governance
Ping read as Ping Identity
Rippling read as Rippling IT
SailPoint read as SailPoint Identity Security Cloud
Saviynt read as Saviynt Enterprise Identity Cloud
Unresolved, counted raw
Iru Workforce Identity
older Oracle IAM suites
Discontinued, still offered
No shut-down product was recommended here.
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