September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Identity and access › Password managers · September 2026 Edition

Business password managers

Asked as “business password manager”, and as “team password vault”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
49%
Clear leader
49Bitwarden421Password04NordPass04others

49% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Bitwarden49%11%65endorsed leader
021Password42%15%62endorsed leader
03NordPass4%3%34accepted challenger
04RoboForm2%12%16accepted challenger
05Zoho Vault2%10%10accepted challenger
Show the four products at 0%, ordered by negative rate
09LastPass for Business0%85%27criticized challenger
07Dashlane0%26%42criticized challenger
06Keeper Security0%4%45accepted challenger
08Proton Pass for Business0%0%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
P08
L09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Bitwarden49%
021Password42%
03NordPass4%
04RoboForm2%
05Zoho Vault2%
06Keeper Security0%
07Dashlane0%
08Proton Pass for Business0%
09LastPass for Business0%

What they warned about

Five of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LastPass for Business
85%
23 of 27 labels negative · 12 of 12 models · 17 hard negative
“Recommendation: If you already use LastPass for business, migrate immediately. If you're evaluating options, this is the clear "avoid."” DeepSeek V4 Flash, negative prompt
Dashlane
26%
11 of 42 labels negative · 8 of 12 models · 2 hard negative
“Avoid LastPass/Dashlane for now—past breaches and weaker recent business scores make them riskier.” Grok 4.20, paraphrase prompt
1Password
15%
9 of 62 labels negative · 7 of 12 models
“While premium services like 1Password and Dashlane are highly polished, they can quickly become expensive, often costing $8 or more per user per month.” Gemini 3.5 Flash, budget prompt
Bitwarden
11%
7 of 65 labels negative · 7 of 12 models
“Researchers identified 12 working attack vectors under a malicious-server scenario, the highest of the tested platforms” Gemini 3.5 Flash, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 802 links across 192 sites, every framing counted. Ranked by the number of answers carrying the site or page.

33 answers · 39 citations · 10 models
32 answers · 34 citations · 11 models
31 answers · 32 citations · 11 models
vendor site · Bitwarden28 answers · 46 citations · 10 models
25 answers · 32 citations · 9 models
21 answers · 33 citations · 9 models
19 answers · 19 citations · 7 models
15 answers · 15 citations · 9 models
15 answers · 15 citations · 6 models
vendor site · LastPass13 answers · 18 citations · 6 models
13 answers · 16 citations · 8 models
13 answers · 13 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best business password manager”, “business password manager”, “business password managers”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Bitwarden bitwarden.com49%215165,0002,160474,514$62522
1Password 1password.com42%274201,0003,085927,2631204
NordPass nordpass.com4%12422,200636505,82474
RoboForm roboform.com2%3518,100665200,20552
Zoho Vault zoho.com2%234,400321,216,894$51,0311197
Keeper keepersecurity.com
Keeper Security 0%
0%15218,100278126,627 company$1,7021183
Dashlane dashlane.com0%12160,500856318,1681201
Proton proton.me
Proton Pass for Business 0%
0%203,125,854 company120
KeePass keepass.info0%1218,1001,01318,250
ManageEngine parent site
ManageEngine Password Manager Pro 0%
0%78,100675

Google's top ten for the three searches hold 20 sites; 5 of them are among the sites the models cited here (bitwarden.com, blog.lastpass.com, passwordmanager.com, pcmag.com, security.org). The first result for “best business password manager” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best business password manager for a mid-market B2B company?”Paraphrase“Which team password vault would you recommend to a mid-sized B2B company?”Comparative“What are the top business password managers and how do they differ?”Budget-constrained“What is the best business password manager for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a business password manager. What should we look at?”Negative“Which business password managers should I avoid or be cautious about?”
Claude Haiku 4.51Password
Four alternativesBitwarden, Dashlane, Keeper Security, RoboForm
1PasswordHeld
Four alternativesBitwarden, Dashlane, LastPass for Business, Microsoft Entra ID
1Password
Seven alternativesBitwarden, Dashlane, Keeper Security, LastPass for Business, NordPass, RoboForm, Zoho Vault
Bitwarden
Three alternatives1Password, Dashlane, KeePass
against: LastPass for Business
no first choiceagainst: 1Password, Bitwarden, Dashlane, LastPass for Business, Norton Password Manager
GPT-5.4 miniBitwarden
Three alternatives1Password, Dashlane, Keeper Security
1PasswordChanged
Three alternativesBitwarden, Dashlane, Keeper Security
1Password, Bitwarden
Four alternativesDashlane, Keeper Security, NordPass, Passbolt
against: LastPass for Business
Bitwardenagainst: 1Password, LastPass for Businessno first choiceagainst: Dashlane
Gemini 3.5 Flash1Password
Two alternativesBitwarden, Keeper Security
1PasswordHeld
Two alternativesBitwarden, Keeper Security
against: LastPass for Business
1Password
Four alternativesBitwarden, Dashlane, Keeper Security, NordPass
Bitwarden, Zoho Vault
Two alternativesProton Pass for Business, RoboForm
against: 1Password, Dashlane
1Password
Three alternativesBitwarden, Dashlane, Keeper Security
against: Bitwarden, Browser-Built Password Managers, Dashlane, LastPass for Business, Norton Password Manager
Perplexity Sonar1Password
Two alternativesBitwarden, Keeper Security
1PasswordHeld
Four alternativesBitwarden, Keeper Security, NordPass, Securden Password Vault
1Password, Keeper Security
Four alternativesBitwarden, Dashlane, NordPass, RoboForm
Bitwarden
Two alternativesNordPass, RoboForm
no first choiceagainst: Apple Passwords, Google Password Manager, LastPass for Business
Grok 4.201Password, Bitwarden
One alternativeKeeper Security
against: LastPass for Business
BitwardenChanged
Three alternatives1Password, Keeper Security, NordPass
against: Dashlane, LastPass for Business
1Password
Four alternativesBitwarden, Dashlane, Keeper Security, NordPass
against: LastPass for Business
Bitwardenagainst: 1Password, Keeper Security, LastPass for Business, Zoho Vaultno first choiceagainst: Dashlane, LastPass for Business, Norton Password Manager, Passwordstate
Mistral Small1Password, Bitwarden1PasswordChanged
Two alternativesDashlane, Zoho Vault
Bitwarden
Three alternatives1Password, Dashlane, Keeper Security
Bitwarden, NordPass
Two alternativesProton Pass for Business, RoboForm
no first choiceagainst: LastPass for Business
DeepSeek V4 Flash1Password, Bitwarden
One alternativeKeeper Security
1PasswordChanged
Three alternativesBitwarden, Keeper Security, NordPass
against: LastPass for Business
1Password, Bitwarden, Keeper Security
Two alternativesDashlane, NordPass
Bitwarden
Two alternativesKeeper Security, NordPass
against: RoboForm
no first choice
Two alternatives1Password, Bitwarden
against: Dashlane, Keeper Security
against: Bitwarden, Google Password Manager, LastPass for Business, Norton Password Manager, PassSecurium, mSecure
Llama 4 Maverick1Password, Bitwarden1PasswordChanged
Two alternativesDashlane, Zoho Vault
no first choiceNordPass, RoboForm
Three alternativesBitwarden, Proton Pass for Business, Zoho Vault
no first choiceagainst: Apple Passwords, Google Password Manager, LastPass for Business
Qwen 3.7 Flash1Password
Two alternativesBitwarden, NordPass
1PasswordHeld
Two alternativesBitwarden, Dashlane
1Password
Three alternativesBitwarden, Dashlane, Keeper Security
against: LastPass for Business
Bitwarden
Two alternativesNordPass, Passpack
against: 1Password
no first choiceagainst: Bitwarden, ExpressKeys, LastPass for Business
Kimi K2Bitwarden
Three alternatives1Password, Keeper Security, NordPass
against: Dashlane, LastPass for Business
1PasswordChanged
Three alternativesBitwarden, Keeper Security, NordPass
Bitwarden
Four alternatives1Password, Dashlane, Keeper Security, NordPass
against: LastPass for Business
Bitwarden
Two alternativesNordPass, RoboForm
against: 1Password
Bitwarden
Two alternatives1Password, Keeper Security
against: 1Password, Bitwarden, Dashlane, LastPass for Business, Norton Password Manager
GLM 4.7 FlashXBitwarden
Two alternatives1Password, Keeper Security
BitwardenHeld
Three alternatives1Password, Keeper Security, NordPass
Bitwarden
Three alternatives1Password, Dashlane, Keeper Security
Bitwarden
Four alternativesKeeper Security, NordPass, Proton Pass for Business, RoboForm
against: 1Password
no first choiceagainst: 1Password, Bitwarden, CyberGhost Password Manager, Dashlane, Dropbox Passwords, ESET Password Manager, LastPass for Business, Microsoft Authenticator, NordPass, RoboForm
MiniMax M2.5Bitwarden
Two alternatives1Password, Keeper Security
1PasswordChanged
Three alternativesDashlane, Keeper Security, Zoho Vault
1Password
Four alternativesBitwarden, Keeper Security, NordPass, Zoho Vault
Bitwarden
Four alternativesKeeper Security, LitePassword, NordPass, Proton Pass for Business
no first choiceagainst: Bitwarden, Dashlane, LastPass for Business
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:45yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:55yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:04yes817 s
Direct recommendationPerplexity Sonarsonar2026-09-17 12:55yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:24yes2616 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 12:27yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:27yes1616 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:43yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:46yes963 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:28yes1326 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:10yes15132 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:34yes823 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:34no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:38no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:36yes520 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:53yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 13:14yes1910 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 13:23yes522 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:54yes1011 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:33yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:05yes518 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:21yes1445 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:07yes920 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:42yes931 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:04yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:37yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:37yes1421 s
ComparativePerplexity Sonarsonar2026-09-17 10:52yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:04yes2312 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 10:47yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:23yes1919 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:39yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:33no032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:14yes1342 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:55yes2569 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:08yes936 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:36no04 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:26yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:32yes1424 s
Budget constrainedPerplexity Sonarsonar2026-09-17 11:03yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 11:28yes4515 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:32yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:03yes89 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:18yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:54yes954 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:52yes1022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:50yes14187 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:39yes1027 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:16no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:55no010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:55no015 s
Scale constrainedPerplexity Sonarsonar2026-09-17 13:43yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:25yes159 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 09:31no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:44yes922 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:46yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:48yes529 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:38yes1027 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:46yes1482 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:12no013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:50yes198 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 11:08yes34 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:43yes2227 s
Negative framingPerplexity Sonarsonar2026-09-17 12:18yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 11:50yes4015 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 10:47yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 13:18yes2951 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:18yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:28yes524 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:33yes1421 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:51yes19165 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:20yes1430 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

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Claude Haiku 4.5
4 of 5 flipped
GPT-5.4 mini
3 of 4 flipped
Gemini 3.5 Flash
2 of 6 flipped
Perplexity Sonar
1 of 4 flipped
Grok 4.20
2 of 6 flipped
Mistral Small
2 of 4 flipped
DeepSeek V4 Flash
4 of 5 flipped
Llama 4 Maverick
2 of 4 flipped
Qwen 3.7 Flash
3 of 5 flipped
Kimi K2
3 of 6 flipped
GLM 4.7 FlashX
2 of 4 flipped
MiniMax M2.5
3 of 5 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Chrome read as Google Password Manager
Keeper read as Keeper Security
Keeper (Enterprise) read as Keeper Security
Keeper Business read as Keeper Security
Keeper Business Starter read as Keeper Security
Keeper Enterprise read as Keeper Security
LastPass read as LastPass for Business
LastPass (Business/Teams) read as LastPass for Business
LastPass Business read as LastPass for Business
LastPass Teams read as LastPass for Business
ManageEngine read as ManageEngine Password Manager Pro
Microsoft Edge read as Microsoft Edge Password Manager
Proton read as Proton Pass for Business
Proton Pass read as Proton Pass for Business
Proton Pass Business read as Proton Pass for Business
ProtonPass read as Proton Pass for Business
Securden read as Securden Password Vault
Unresolved, counted raw
Browser-Built Password Managers (Chrome, Safari, Edge)
CyberGhost Password Manager
Dropbox Passwords
ESET Password Manager
PassSecurium
mSecure
Discontinued, still offered
No shut-down product was recommended here.
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