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Index › HR › Products › Principal Financial Group › Alternatives · November 2026 Edition
One category · what the models named instead

Alternatives to Principal Financial Group, as AI models named them

In the November 2026 Edition, 230 of the 252 answers collected in the one category where Principal Financial Group holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Fidelity Investments30
Human Interest28
Guideline27
Fidelity Advantage 40122
Vanguard Workplace Solutions16
ADP Retirement Services14
First choices in the 230 answers that did not name Principal Financial Group, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

401(k) providers

Compensation and total rewards. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Principal Financial Group is not its first choice or an alternative in it.
Small businessPrincipal Financial Group holds 3 labels here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Principal Financial Group; it was the first choice in zero. The first choices in those eighty-four answers, fifteen products in all, the eight most named:

Guideline22 of 84
Human Interest12 of 84
ADP Retirement Services9 of 84
Employee Fiduciary 401(k) Plan8 of 84
Fidelity Advantage 4015 of 84
ShareBuilder 401k5 of 84
Ubiquity Retirement + Savings3 of 84
Vanguard Workplace Solutions3 of 84
7 more in the record.The full small business standing →
Mid-marketPrincipal Financial Group is #18 of 18 here at 0% of first choices, 11 labels.

Eighty-two of the eighty-four answers did not name Principal Financial Group; it was the first choice in zero. The first choices in those eighty-two answers, fourteen products in all, the eight most named:

Human Interest14 of 82
Fidelity Advantage 4018 of 82
Fidelity Investments8 of 82
Fidelity Workplace Investing8 of 82
Guideline5 of 82
ADP Retirement Services4 of 82
Empower Retirement4 of 82
Vanguard Workplace Solutions4 of 82
6 more in the record.The full mid-market standing →
EnterprisePrincipal Financial Group is #10 of 11 here at 0% of first choices, 29 labels.

Sixty-four of the eighty-four answers did not name Principal Financial Group; it was the first choice in zero. The first choices in those sixty-four answers, ten products in all, the eight most named:

Fidelity Investments22 of 64
Fidelity Advantage 4019 of 64
Vanguard Workplace Solutions9 of 64
Empower Retirement6 of 64
Charles Schwab2 of 64
Human Interest2 of 64
Principal2 of 64
ADP Retirement Services1 of 64
2 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Principal Financial Group neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Principal Financial Group only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Principal Financial Group's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Principal Financial Group was named by a model, not endorsed by anyone.

Principal Financial Group's pageAll products