September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Learning and development › Coaching platforms · September 2026 Edition

Coaching platforms

Asked as “employee coaching platform”, and as “digital coaching marketplace”, on behalf of a mid-market B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
26%
Contested · Boon Health 22%
26Growthspace22Boon Health13Exec39others

26% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Growthspace26%4%28accepted challenger
02Boon Health22%7%30accepted challenger
03Exec13%4%27accepted challenger
04Torch7%0%29accepted challenger
05CoachHub6%29%38criticized challenger
06Risely4%11%18accepted challenger
07BetterUp2%55%38criticized challenger
Show the three products at 0%, ordered by negative rate
10Valence0%10%10accepted challenger
08CoachAccountable0%0%12accepted challenger
09Paperbell0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
V10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Growthspace26%
02Boon Health22%
03Exec13%
04Torch7%
05CoachHub6%
06Risely4%
07BetterUp2%
08CoachAccountable0%
09Paperbell0%
10Valence0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
BetterUp
55%
21 of 38 labels negative · 9 of 12 models · 8 hard negative
“Avoid per-seat enterprise platforms — BetterUp ($500–$2,000/seat/year) ... charge for every employee whether they use it or not” DeepSeek V4 Flash, budget prompt
CoachHub
29%
11 of 38 labels negative · 7 of 12 models · 3 hard negative
“Avoid per-seat enterprise platforms — ... CoachHub ($200–$800/seat/year) charge for every employee whether they use it or not” DeepSeek V4 Flash, budget prompt
Coach.me
83%
5 of 6 labels negative · 5 of 12 models · 5 hard negative
“coach.me - Has reports of unauthorized charges and appears to have identity issues with similar-named companies” MiniMax M2.5, negative prompt
Coaches Console
100%
3 of 3 labels negative · 3 of 12 models · 3 hard negative
“Coaches Console is described as having an outdated interface and poor value in the 2026 review.[6]” Perplexity Sonar, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 880 links across 243 sites, every framing counted. Ranked by the number of answers carrying the site or page.

48 answers · 68 citations · 12 models
vendor site · Torch28 answers · 33 citations · 12 models
22 answers · 23 citations · 9 models
vendor site · Coachello21 answers · 31 citations · 10 models
vendor site · Exec16 answers · 18 citations · 9 models
15 answers · 16 citations · 9 models
vendor site · 360Learning15 answers · 15 citations · 10 models
vendor site · Circle15 answers · 15 citations · 10 models
14 answers · 15 citations · 8 models
vendor site · Paperbell12 answers · 15 citations · 7 models
vendor site · G211 answers · 31 citations · 5 models
vendor site · Zendikt11 answers · 12 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employee coaching platform”, “coaching platforms”, “employee coaching platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Growthspace growthspace.com26%713901144,7890
Boon boon-health.com
Boon Health 22%
22%4814010839544
Exec exec.com13%2160,5001,84025,8110
Torch torch.io7%6390,50054,2464,01312
CoachHub coachhub.com6%1331,9001835,04471
Risely risely.me4%17210227,9106,577
Bravely bravely.io4%83,60069,3911,141
360Learning 360learning.com4%3102,4004045,8968
Lattice lattice.com2%62590,50013,900122,123$1,328120
Rocky.ai rocky.ai2%3

Google's top ten for the three searches hold 20 sites; 5 of them are among the sites the models cited here (boon-health.com, coachello.ai, coachilly.com, paperbell.com, togetherplatform.com). The first result for “best employee coaching platform” is mentorcliq.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best employee coaching platform for a mid-market B2B company?”Paraphrase“Which digital coaching marketplace would you recommend to a mid-sized B2B company?”Comparative“What are the top coaching platforms and how do they differ?”Budget-constrained“What is the best employee coaching platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an employee coaching platform. What should we look at?”Negative“Which coaching platforms should I avoid or be cautious about?”
Claude Haiku 4.5Torch
One alternativeAvoma
against: BetterUp, CoachHub
no first choiceChangedBetterUp
Three alternativesCoachHub, Simply.Coach, Valence
Bravely
Three alternativesCoachello, Risely, Together
no first choicenothing named
GPT-5.4 miniLattice
Four alternativesBetterUp, CoachHub, Growthspace, Torch
TorchChanged
Three alternativesCoachHub, Mindtickle, SecondBody
CoachVantage, Simply.Coach, Zoee
Ten alternativesBetterUp, Bonsai, Circle, CoachAccountable, CoachHub, EZRA, Growthspace, HoneyBook, Mighty Networks, Wix
StaffCircle, ThriveSparrowagainst: BetterUp, EZRAno first choiceagainst: Air AI, Growth Cave, IM Mastery Academy, Lurn, Zurixx
Gemini 3.5 FlashExec, Growthspace
Two alternativesBoon Health, Torch
against: BetterUp, CoachHub
GrowthspaceChanged
Three alternativesBoon Health, CoachHub, Torch
against: BetterUp
BetterUp, Paperbell
Six alternativesCoachAccountable, CoachHub, Coachello, Simply.Coach, Torch, UpCoach
Risely, Rocky.ai
Five alternatives15Five, Lattice, Simply.Coach, Together, Valence
against: BetterUp, CoachHub
no first choiceagainst: Bark.com, Noomii, Thumbtack
Perplexity SonarBoon Health
Five alternativesBetterUp, CoachHub, Exec, Growthspace, Torch
GrowthspaceChanged
Three alternativesCoachHub, Exec, Torch
against: Boon Health
no first choice
Ten alternativesCircle, CoachAccountable, Kajabi, Mighty Networks, Paperbell, Practice Better, Satori, Teachable, Thinkific, UpCoach
Boon Health, Bravely
Two alternativesRisely, Rocky.ai
no first choiceagainst: Coaches Console, Coaching Lobby, Profi
Grok 4.20Exec
Three alternativesBoon Health, Growthspace, Torch
against: BetterUp, CoachHub
GrowthspaceChanged
Two alternativesExec, Torch
against: BetterUp, CoachHub
Paperbell
Four alternativesCoachAccountable, CoachVantage, Satori, Simply.Coach
against: Practice
SC Training
Three alternativesFeedbackPulse, ProProfs Training Maker, TalentLMS
against: BetterUp, CoachHub
no first choiceagainst: BetterUp, Coach.me, Simplilearn
Mistral SmallExec, Growthspace
Two alternativesBoon Health, Torch
CoachHub, GrowthspaceChanged
One alternativeTorch
no first choice360Learning, Exec
Two alternativesWhale, ZandaX
no first choiceagainst: Coaches Console, Coaching Lobby, Profi
DeepSeek V4 FlashBoon Health, Growthspace
Two alternativesCoachHub, Torch
against: BetterUp
CoachHubChanged
Two alternativesExec, Growthspace
against: BetterUp, Risely, Valence
no first choice
Eight alternativesBetterUp, Circle, CoachAccountable, CoachHub, Kajabi, Paperbell, Satori, Thinkific
Boon Health
Three alternativesExec, Mesh, Risely
against: BetterUp, CoachHub
CoachHub, Exec, Growthspace, Torchagainst: BetterUp, Boon Health, Riselyagainst: Coach.me, Coaching Department / Apply Knowledge, Guidance / Thrive Learning, MOBE, Noom
Llama 4 MaverickBoon Health
Three alternativesExec, Growthspace, Torch
Exec, GrowthspaceChangedno first choiceBoon Health, Exec
Seven alternativesBravely, EZRA, Imperative, Risely, Rocky.ai, Sounding Board, Together
no first choiceagainst: Coaches Console, Coaching Lobby, Profi, Spook Luke's GCR/Grand Champ Road Map
Qwen 3.7 FlashBoon Health
Four alternativesExec, Growthspace, Hone, Torch
against: BetterUp
BetterUpChanged
Three alternativesClarity.fm, CoachHub, Gerson Lehrman Group
no first choice
Six alternativesAcuity Scheduling, CoachAccountable, GoHighLevel, HoneyBook, Outseta, Teamworks
15Five, Thrive Go
Five alternatives360Learning, Bravely, PeopleGoal, ProProfs Training Maker, Risely
no first choiceagainst: Akela Global, Craigslist, Fiverr, Nu Skin / IsoMetrix, Upwork
Kimi K2Boon Health, Growthspace
Three alternativesCoachHub, Exec, Torch
against: BetterUp, EZRA
GrowthspaceChanged
Two alternativesCoachHub, Exec
against: BetterUp, EZRA
BetterUp
Six alternativesCircle, CoachHub, EZRA, Paperbell, Torch, UpCoach
Boon Health, Risely
One alternativeTogether
against: BetterUp, CoachHub
no first choiceagainst: Coach.me, Strawberry.me
GLM 4.7 FlashXBoon Health
Five alternativesCoachHub, Exec, Growthspace, Risely, Torch
Growthspace, TorchChanged
Three alternativesBoon Health, CoachHub, Exec
against: BetterUp
no first choiceBoon Health
Two alternativesCoachVantage, Risely
against: BetterUp, Canvas LMS, CoachHub, Exec, GoSkills, Growthspace, Moodle, Zoho Learn
no first choiceagainst: Coach.me, Lurn, Millennial Mastermind
MiniMax M2.5Boon Health, Growthspace
Three alternativesExec, Lattice, Torch
against: BetterUp, CoachHub
GrowthspaceChanged
One alternativeExec
against: CoachHub
no first choice360Learning
Three alternativesBoon Health, Exec, Valence
against: BetterUp
no first choiceagainst: Coach.me, TXEX
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:26yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:22yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:02yes2042 s
Direct recommendationPerplexity Sonarsonar2026-09-17 19:00yes208 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:39yes3518 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 19:08yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 18:38yes2058 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:28yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:57yes526 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:50yes949 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:34yes1058 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:46yes530 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:20no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:46yes37 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:16yes1423 s
ParaphrasePerplexity Sonarsonar2026-09-17 19:15yes207 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:34yes2917 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 21:26yes59 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:15yes1520 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:51yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:13no033 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:22yes723 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:40yes822 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:45yes515 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:12yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:54yes813 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:33yes1625 s
ComparativePerplexity Sonarsonar2026-09-17 21:24yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:54yes2817 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 19:13yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:59yes2419 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:12yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:31no028 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:26yes928 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:50yes956 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:42yes725 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:35yes148 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:53yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:14yes2530 s
Budget constrainedPerplexity Sonarsonar2026-09-17 19:04yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:09yes3616 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:00yes128 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:55yes910 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:12yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:57yes2488 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:04yes837 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:24yes2734 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:40yes514 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:02no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:51no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:58yes1147 s
Scale constrainedPerplexity Sonarsonar2026-09-17 18:05yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:22yes1512 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:46no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:19yes2830 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:34yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:52yes930 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:56yes1231 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:32yes1359 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:45no011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:41yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:22yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:46yes2324 s
Negative framingPerplexity Sonarsonar2026-09-17 18:59yes209 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:36yes3918 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 20:19yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 21:37yes3059 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:09yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:03no031 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:14yes1021 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:03yes2377 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:53yes512 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Haiku 4.5
1 of 3 flipped
GPT-5.4 mini
4 of 4 flipped
Gemini 3.5 Flash
4 of 4 flipped
Perplexity Sonar
2 of 3 flipped
Grok 4.20
3 of 5 flipped
Mistral Small
2 of 3 flipped
DeepSeek V4 Flash
4 of 4 flipped
Llama 4 Maverick
1 of 3 flipped
Qwen 3.7 Flash
5 of 5 flipped
Kimi K2
2 of 4 flipped
GLM 4.7 FlashX
3 of 3 flipped
MiniMax M2.5
3 of 3 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Boon read as Boon Health
Unresolved, counted raw
Akela Global
Bunch.ai
CareerVillage Coach
Coachli
Executive.com
Ezy
FitWave.io
Gerson Lehrman Group (GLG)
GoHighLevel (GHL)
Growth Cave
Guidance / Thrive Learning
ICF Credential Registry
IM Mastery Academy
Life Coach Hub
Millennial Mastermind (via Mastermind.com/Dean Graziosi)
Nu Skin / IsoMetrix
Outseta
PerformSpark
SecondBody
Simplero
Spook Luke's GCR/Grand Champ Road Map
Strawberry.me
TXEX
Teamworks
Thrive Go
Waggle
ZandaX
Zoee
Zurixx
iCoachWorld
quickcoach.fit
Discontinued, still offered
No shut-down product was recommended here.
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