Coaching platforms for enterprise buyers
Asked as “employee coaching platform”, and as “digital coaching marketplace”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
49%
Clear leader
49BetterUp26CoachHub14Risely12others
49% of first choices, clear leader.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the six products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each
Growthspace vs CoachHubGrowthspace vs RiselyGrowthspace vs BetterUpBoon Health vs ExecBoon Health vs TorchBoon Health vs CoachHubBoon Health vs RiselyBoon Health vs BetterUpExec vs TorchExec vs CoachHubExec vs RiselyExec vs BetterUpTorch vs CoachHubTorch vs RiselyTorch vs BetterUpCoachHub vs RiselyCoachHub vs BetterUpRisely vs BetterUp
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09V10
11Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01BetterUp49%
BetterUp49%02CoachHub26%
CoachHub26%03Risely14%
Risely14%04EZRA5%
EZRA5%05Exec5%
Exec5%06Growthspace0%
Growthspace0%07Torch0%
Torch0%08Coachello0%
Coachello0%09Boon Health0%
Boon Health0%10Valence0%
11Sounding Board0%
Sounding Board0%What they warned about
Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
BetterUp16%
9 of 58 labels negative · 8 of 12 models · 2 hard negative
“Others to Avoid for Predictability - BetterUp/CoachHub: Custom enterprise quotes ... opaque/variable” Grok 4.20, budget prompt
CoachHub13%
7 of 53 labels negative · 6 of 12 models · 1 hard negative
“Others to Avoid for Predictability - BetterUp/CoachHub: Custom enterprise quotes” Grok 4.20, budget prompt
Profi100%
3 of 3 labels negative · 3 of 12 models · 3 hard negative
“one review notes Profi shut down on December 31, 2025, so it should be avoided for new enterprise selection” Perplexity Sonar, negative prompt
Boon Health13%
3 of 23 labels negative · 3 of 12 models
“strong alternatives, but I'd steer away from usage-based models if finance requires a hard, predictable number” DeepSeek V4 Flash, budget prompt
What they cite
Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.
Sites the answers cite
69 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 917 links across 218 sites, every framing counted. Ranked by the number of answers carrying the site or page.
58 answers · 75 citations · 11 models
vendor site · Coachello46 answers · 68 citations · 11 models
vendor site · Easygenerator38 answers · 38 citations · 10 models
vendor site · Exec28 answers · 40 citations · 9 models
vendor site · Torch27 answers · 36 citations · 10 models
26 answers · 27 citations · 9 models
vendor site · G222 answers · 39 citations · 9 models
vendor site · CoachHub19 answers · 23 citations · 9 models
vendor site · Thinkific16 answers · 16 citations · 8 models
15 answers · 15 citations · 9 models
15 answers · 15 citations · 8 models
13 answers · 15 citations · 5 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
58 answers · 11 models
43 answers · 11 models
38 answers · 10 models
25 answers · 9 models
25 answers · 10 models
23 answers · 9 models
16 answers · 8 models
15 answers · 9 models
14 answers · 8 models
14 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employee coaching platform”, “coaching platforms”, “employee coaching platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| BetterUp betterup.com | 49% | 147 | 9,900 | 354 | 1,159,872 | 0 | 5 |
| CoachHub coachhub.com | 26% | 133 | 1,900 | 18 | 35,044 | 7 | 1 |
| Risely risely.me | 14% | 17 | 210 | 227,910 | 6,577 | ||
| EZRA helloezra.com | 5% | 61 | 40,500 | 21,455 | 6,066 | 10 | |
| Exec exec.com | 5% | 21 | 60,500 | 1,840 | 25,811 | 0 | |
| Mindtickle mindtickle.com | 2% | 8 | 2,900 | 60 | 4,413 | 19 | |
| Growthspace growthspace.com | 0% | 71 | 390 | 11 | 44,789 | 0 | |
| Torch torch.io | 0% | 63 | 90,500 | 54,246 | 4,013 | 12 | |
| Coachello coachello.ai | 0% | 14 | 450,000 | 0 | 1,849 | 1 | |
| Boon boon-health.com Boon Health 0% | 0% | 48 | 140 | 108 | 395 | 4 | 4 |
Google's top ten for the three searches hold 20 sites; 5 of them are among the sites the models cited here (boon-health.com, coachello.ai, coachhub.com, coachilly.com, simply.coach). The first result for “best employee coaching platform” is mentorcliq.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best employee coaching platform for an enterprise B2B company?”Paraphrase“Which digital coaching marketplace would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade coaching platforms and how do they differ?”Budget-constrained“What is the best employee coaching platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an employee coaching platform. What should we look at?”Negative“Which coaching platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceCoachHubChangedBetterUp, CoachHubRiselyno first choiceagainst: FocalPoint Coaching
Two alternatives
BetterUp, EZRAThree alternatives
Exec, Risely, ValenceThree alternatives
CoachHub, EZRA, TorchGPT-5.4 miniBetterUpBetterUpHeldBetterUpBetterUpno first choicenothing named
Two alternatives
Mentorloop, QooperOne alternative
CoachHubFive alternatives
CoachHub, EZRA, Growthspace, Torch, ValenceOne alternative
CoachHubGemini 3.5 FlashCoachHub, MindtickleBetterUp, CoachHubChangedBetterUpEZRABetterUpagainst: BetterUp, CoachAccountable, CoachHub, CoachVantage, Paperbell, Practice Better, Satori
Six alternatives
BetterUp, Cloverleaf, EZRA, Gong, Growthspace, SeismicThree alternatives
EZRA, Growthspace, TorchSix alternatives
CoachHub, EZRA, Exec, Growthspace, Simply.Coach, TorchThree alternatives
Bravely, Together, ValenceThree alternatives
CoachHub, EZRA, GrowthspacePerplexity SonarBetterUpBetterUpHeldBetterUpRiselyagainst: BetterUp, Boon Health, CoachHubno first choiceagainst: Profi
Four alternatives
CoachHub, Coachello, Exec, GrowthspaceTwo alternatives
CoachHub, CoachelloEight alternatives
Boon Health, CoachHub, Coachello, EZRA, Exec, Growthspace, Torch, ValenceGrok 4.20BetterUpBetterUpHeldno first choiceRiselyagainst: 360Learning, BetterUp, CoachHub, EZRAno first choiceagainst: BetterUp, CoachHub, Coaching.com, Risely, Speexx, Valence
Four alternatives
CoachHub, EZRA, Exec, GrowthspaceTwo alternatives
CoachHub, EZRAThree alternatives
Betterworks, Exec, TogetherMistral SmallBetterUpBetterUp, CoachHubChangedBetterUpBetterUp, CoachHubno first choiceagainst: BetterUp, CoachHub, Coaches Console, Coaching Lobby, Profi
Two alternatives
Coachello, SpeexxOne alternative
CoachelloThree alternatives
CoachHub, Exec, GrowthspaceOne alternative
GrowthspaceDeepSeek V4 FlashBetterUp, CoachHubBetterUpChangedBetterUp, CoachHubRiselyagainst: Boon Health, Execno first choiceagainst: BetterUp, CoachHub, Risely, Valence
Three alternatives
Boon Health, EZRA, ExecOne alternative
CoachHubFive alternatives
Boon Health, EZRA, Exec, Growthspace, TorchOne alternative
BetterUpLlama 4 Maverickno first choiceCoachHubChangedCoachellono first choiceno first choiceagainst: Profi
Five alternatives
BetterUp, Coachello, EZRA, Speexx, TorchFour alternatives
BetterUp, CoachHub, EZRA, Sounding BoardTwo alternatives
Boon Health, RiselyQwen 3.7 FlashBetterUpBetterUpHeldBetterUp, CoachHubBetterUpno first choiceagainst: BetterUp
Three alternatives
CoachHub, Gloat, HoneOne alternative
CoachHubFour alternatives
Exec, Growthspace, Risely, ValenceThree alternatives
CoachHub, Gloat, Outseer by WorkhumanKimi K2BetterUp, CoachHubBetterUpChangedBetterUpEZRAagainst: Boon Healthno first choiceagainst: ChatGPT, Claude, Gemini, Microsoft Copilot
Three alternatives
EZRA, Growthspace, TorchTwo alternatives
CoachHub, TorchFour alternatives
CoachHub, EZRA, Exec, TorchTwo alternatives
BetterUp, CoachHubGLM 4.7 FlashXBetterUp, CoachHub, ExecCoachHubChangedBetterUp, CoachHubRiselyagainst: BetterUpno first choicenothing named
Five alternatives
Bravely, Coachello, EZRA, Growthspace, ValenceTwo alternatives
BetterUp, EZRAEight alternatives
Boon Health, Coachello, EZRA, Exec, Growthspace, Risely, Torch, ValenceTwo alternatives
EZRA, ExecMiniMax M2.5ExecBetterUp, CoachHubChangedBetterUpRiselyno first choiceagainst: BetterUp, CoachHub
Two alternatives
BetterUp, CoachHubOne alternative
ExecSeven alternatives
CoachHub, Coachello, EZRA, Exec, Growthspace, Risely, ValenceTwo alternatives
BetterUp, CoachHubBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 20:22 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:52 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:51 | yes | 12 | 27 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 17:54 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 21:18 | yes | 32 | 20 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:38 | yes | 17 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-17 20:42 | yes | 10 | 40 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:15 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 17:57 | yes | 9 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:22 | yes | 10 | 22 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:48 | yes | 9 | 133 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:21 | yes | 9 | 23 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:49 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 21:24 | yes | 2 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:18 | yes | 8 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 19:53 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 18:40 | yes | 31 | 17 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:28 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:30 | yes | 15 | 19 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:47 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:15 | yes | 5 | 18 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:40 | yes | 9 | 17 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:09 | yes | 18 | 88 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:17 | yes | 5 | 32 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:12 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:41 | yes | 4 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:27 | yes | 16 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 18:52 | yes | 20 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 21:17 | yes | 25 | 18 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:11 | yes | 5 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:15 | yes | 15 | 24 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:57 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:24 | yes | 10 | 38 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:24 | yes | 9 | 26 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:07 | yes | 10 | 43 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 21:19 | yes | 9 | 25 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:09 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 21:02 | yes | 6 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:56 | yes | 15 | 45 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 21:07 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 20:41 | yes | 40 | 20 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:02 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:38 | yes | 21 | 33 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:00 | yes | 5 | 4 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:22 | no | 0 | 25 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:20 | yes | 22 | 52 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 18:24 | yes | 24 | 48 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 17:58 | yes | 8 | 36 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:34 | yes | 18 | 13 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:50 | yes | 2 | 11 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:46 | yes | 6 | 26 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 21:09 | yes | 20 | 10 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 21:14 | yes | 24 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:39 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:03 | yes | 19 | 27 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:28 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:29 | no | 0 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:44 | yes | 13 | 35 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 18:11 | yes | 14 | 64 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 21:08 | yes | 5 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 17:57 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:13 | yes | 3 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:01 | yes | 12 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 21:28 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-17 21:06 | yes | 39 | 19 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:25 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:37 | yes | 23 | 35 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:01 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:36 | yes | 13 | 40 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:20 | yes | 14 | 28 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:10 | yes | 28 | 145 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:38 | yes | 23 | 44 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Boon read as Boon Health
Unresolved, counted raw
Coaching Workspace
FocalPoint Coaching
Hyperbound
Outseer by Workhuman
Discontinued, still offered
No shut-down product was recommended here.