September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Onboarding and employee experience › Employee engagement surv › Enterprise · September 2026 Edition

Employee engagement surveys for enterprise buyers

Asked as “employee engagement survey platform”, and as “employee pulse survey tool”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
30%
Contested · Qualtrics EmployeeXM 23%
30Culture Amp23Qualtrics EmployeeXM21Workday Peakon Employee Voice26others

30% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Culture Amp30%12%41endorsed leader
02Qualtrics EmployeeXM23%21%38accepted challenger
03Workday Peakon Employee Voice21%11%36accepted challenger
04CultureMonkey7%0%21accepted challenger
05Microsoft Viva Glint5%14%22accepted challenger
06Lattice Engagement2%12%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
L06
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Culture Amp30%
02Qualtrics EmployeeXM23%
03Workday Peakon Employee Voice21%
04CultureMonkey7%
05Microsoft Viva Glint5%
06Lattice Engagement2%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Qualtrics EmployeeXM
21%
8 of 38 labels negative · 6 of 12 models · 3 hard negative
“The Trap to Avoid: Qualtrics EX ... it is generally not recommended if your primary goal is predictable, simplified TCO.” Gemini 3.5 Flash, budget prompt
Culture Amp
12%
5 of 41 labels negative · 5 of 12 models · 1 hard negative
“Why You Should Avoid "Enterprise Giants" (e.g., Qualtrics, Culture Amp)” GLM 4.7 FlashX, budget prompt
Workday Peakon Employee Voice
11%
4 of 36 labels negative · 4 of 12 models
“Tools like Workday Peakon are excellent, but they often require a Workday HCM commitment... This isn't a "avoid" but a "evaluate carefully."” DeepSeek V4 Flash, negative prompt
Discord
100%
3 of 3 labels negative · 3 of 12 models · 2 hard negative
“High-Risk Categories to Avoid or Scrutinize... Consumer-Grade or Small-Business Tools (e.g., Basic Discord, Skool, or Free-Tier Community Platforms)” Grok 4.20, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

65 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 1018 links across 320 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · CultureMonkey35 answers · 65 citations · 11 models
vendor site · FeedbackPulse30 answers · 38 citations · 11 models
19 answers · 21 citations · 10 models
16 answers · 18 citations · 8 models
vendor site · Engagedly16 answers · 17 citations · 9 models
vendor site · Happily.ai16 answers · 17 citations · 9 models
16 answers · 16 citations · 10 models
vendor site · ThriveSparrow15 answers · 18 citations · 8 models
vendor site · Vantage Circle15 answers · 15 citations · 6 models
vendor site · G213 answers · 18 citations · 8 models
vendor site · The Happiness Index12 answers · 13 citations · 8 models
vendor site · Workhuman12 answers · 12 citations · 5 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employee engagement survey platform”, “employee engagement survey platform”, “engagement platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Culture Amp cultureamp.com30%35414,800121174,918355
Qualtrics qualtrics.com
Qualtrics EmployeeXM 23%, Qualtrics XM 5%
28%96135,0004,6371,028,410 company$21662
Workday Peakon workday.com
Workday Peakon Employee Voice 21%
21%3817002,213,450 company80
CultureMonkey culturemonkey.io7%1050043,098$31
Microsoft Viva Glint microsoft.com5%442109145,358,109$12,455103
Workleap workleap.com
Workleap Officevibe 5%
5%81140767,808 company$7406
Lattice lattice.com
Lattice Engagement 2%
2%7590,50013,900122,123 company$1,3281209
15Five Engage 15five.com2%110032,36222
Braze braze.com0%627,1006,39555,552$13,11259
Betterworks betterworks.com0%2203,6002112,3790

Google's top ten for the three searches hold 22 sites; 2 of them are among the sites the models cited here (g2.com, selectsoftwarereviews.com). The first result for “best employee engagement survey platform” is matterapp.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best employee engagement survey platform for an enterprise B2B company?”Paraphrase“Which employee pulse survey tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade engagement platforms and how do they differ?”Budget-constrained“What is the best employee engagement survey platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an employee engagement survey platform. What should we look at?”Negative“Which engagement platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Qualtrics XM
Five alternativesCulture Amp, CultureMonkey, Lattice Engagement, Leapsome, Workday Peakon Employee Voice
Qualtrics EmployeeXMChanged
Two alternativesLattice Engagement, Workday Peakon Employee Voice
no first choiceCulture Amp
Three alternativesLattice Engagement, Microsoft Viva Glint, Workday Peakon Employee Voice
no first choicenothing named
GPT-5.4 miniQualtrics EmployeeXM
Three alternativesCulture Amp, Microsoft Viva Glint, Workday Peakon Employee Voice
Qualtrics EmployeeXMHeld
Two alternativesCulture Amp, WorkTango
Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud
Two alternativesIterable, Oracle Responsys / Oracle CX Marketing
against: Klaviyo
Qualtrics EmployeeXMagainst: Culture Amp, Lattice Engagementno first choicenothing named
Gemini 3.5 FlashCulture Amp
Four alternativesLattice Engagement, Microsoft Viva Glint, Qualtrics EmployeeXM, Workday Peakon Employee Voice
Culture AmpHeld
Four alternativesCultureMonkey, Microsoft Viva Glint, Qualtrics EmployeeXM, Workday Peakon Employee Voice
Culture Amp
Three alternativesLattice Engagement, Qualtrics EmployeeXM, Workvivo
Microsoft Viva Glint
Two alternativesCulture Amp, Workday Peakon Employee Voice
against: Qualtrics EmployeeXM
Culture Amp
Two alternativesMicrosoft Viva Glint, Workday Peakon Employee Voice
against: Qualtrics EmployeeXM
against: Discord, Reddit, TikTok, X
Perplexity SonarQualtrics EmployeeXM
Four alternativesCulture Amp, CultureMonkey, Microsoft Viva Glint, Workday Peakon Employee Voice
Qualtrics EmployeeXM, Workday Peakon Employee VoiceChanged
Two alternativesCulture Amp, CultureMonkey
Culture Amp, Qualtrics EmployeeXM
Three alternativesMicrosoft Viva Glint, Workday Peakon Employee Voice, Workhuman
Workday Peakon Employee Voice
One alternativeQualtrics EmployeeXM
against: Culture Amp
no first choiceagainst: Bonusly, Kudos, Nectar
Grok 4.20Qualtrics EmployeeXM
Three alternativesCulture Amp, Medallia, Workday Peakon Employee Voice
Workday Peakon Employee VoiceChanged
Three alternativesCulture Amp, Microsoft Viva Glint, Qualtrics EmployeeXM
no first choice15Five Engage
Two alternativesLattice Engagement, Leapsome
against: Culture Amp, Microsoft Viva Glint, Qualtrics EmployeeXM, Workday Peakon Employee Voice, Workleap Officevibe
no first choice
Three alternativesCulture Amp, Lattice Engagement, Qualtrics XM
against: Discord, Skool
Mistral SmallQualtrics EmployeeXM, Workday Peakon Employee Voice
Two alternativesCulture Amp, CultureMonkey
Culture AmpChanged
Three alternativesCultureMonkey, Qualtrics EmployeeXM, Workday Peakon Employee Voice
no first choiceWorkleap Officevibe
Two alternativesAssessmentcloud, Honestly
no first choicenothing named
DeepSeek V4 FlashCulture Amp
Three alternativesPerceptyx, Qualtrics EmployeeXM, Workday Peakon Employee Voice
against: Microsoft Viva Glint
Qualtrics EmployeeXMChanged
Four alternativesCulture Amp, CultureMonkey, Microsoft Viva Glint, Workday Peakon Employee Voice
no first choiceCulture Amp
One alternativeWorkday Peakon Employee Voice
against: Qualtrics EmployeeXM, Workleap Officevibe
no first choiceagainst: Doodle, Google Forms, Mailchimp, TINYpulse, Typeform, Workday Peakon Employee Voice
Llama 4 MaverickCultureMonkeyCultureMonkey, Qualtrics EmployeeXMChangedno first choiceWorkday Peakon Employee Voice
Two alternativesCultureMonkey, Perceptyx
no first choiceagainst: Slack, Staffbase, Workvivo
Qwen 3.7 FlashCulture Amp
Four alternativesCultureMonkey, Microsoft Viva Engage, Qualtrics EmployeeXM, Workday Peakon Employee Voice
Culture AmpHeld
Three alternativesMicrosoft Viva Glint, Qualtrics EmployeeXM, Workday Peakon Employee Voice
no first choiceWorkday Peakon Employee Voice
Two alternatives15Five Engage, Qualtrics XM
no first choiceagainst: Circle, Discord, IBM Connections, Jive Social Software, Microsoft Viva Engage, Mighty Networks, Sporcle, Telegram, WhatsApp, Workplace from Meta
Kimi K2Culture Amp
Three alternativesMicrosoft Viva Glint, Qualtrics XM, Workday Peakon Employee Voice
Culture AmpHeld
Three alternativesMicrosoft Viva Glint, Qualtrics EmployeeXM, Workday Peakon Employee Voice
no first choice
Six alternativesAdobe Experience Cloud / Adobe Experience Platform, Airship, Braze, Iterable, Oracle Advertising and Customer Experience, Salesforce Marketing Cloud
Microsoft Viva Glint
Two alternativesCulture Amp, Workleap Officevibe
against: Lattice Engagement, Qualtrics EmployeeXM, Workday Peakon Employee Voice
no first choiceagainst: Gallup Access, Microsoft Viva Glint, Qualtrics EmployeeXM
GLM 4.7 FlashXCulture Amp
Four alternativesBetterworks, Gallup Access, Lattice Engagement, Qualtrics EmployeeXM
CultureMonkey, Workday Peakon Employee VoiceChanged
Two alternativesCulture Amp, Qualtrics EmployeeXM
Culture Amp
Five alternativesBetterworks, EngageRocket, Lattice Engagement, Qualtrics EmployeeXM, Workhuman
Lattice Engagement
One alternative15Five Engage
against: Culture Amp, Qualtrics EmployeeXM, Workleap Officevibe
no first choiceagainst: Salesforce Marketing Cloud, Staffbase, Unily
MiniMax M2.5Culture Amp, Workday Peakon Employee Voice
Three alternativesBetterworks, Microsoft Viva Glint, Qualtrics EmployeeXM
Workday Peakon Employee VoiceChanged
Three alternativesCultureMonkey, Qualtrics EmployeeXM, Vantage Pulse
no first choiceWorkleap Officevibe
Two alternativesAssessmentcloud, Lattice Engagement
against: Culture Amp, Qualtrics EmployeeXM, Workday Peakon Employee Voice
Qualtrics XM
Four alternativesCulture Amp, CultureMonkey, Vantage Recognition, Workday Peakon Employee Voice
nothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:00yes912 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:11yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:11yes1326 s
Direct recommendationPerplexity Sonarsonar2026-09-17 17:03yes198 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:09yes2121 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 17:06yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:15yes2835 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:04yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:14yes1044 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:13yes1021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:16yes3241 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:16yes1017 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:11yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:17yes57 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:22yes1727 s
ParaphrasePerplexity Sonarsonar2026-09-17 17:16yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:02yes3723 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 17:04yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:03yes2622 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:04yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:11yes848 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:04yes1421 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 16:59yes1375 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:15yes526 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:18yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:06yes79 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:09yes2429 s
ComparativePerplexity Sonarsonar2026-09-17 17:05yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 16:57yes3519 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 17:00yes1312 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:06yes3026 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:20yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:20no035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:16yes1942 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:19yes1126 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 16:58yes517 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:08yes139 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:06yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:18yes2328 s
Budget constrainedPerplexity Sonarsonar2026-09-17 17:11yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:07yes4621 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 17:04yes1110 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:04yes1821 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:03yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:01yes958 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:12yes2337 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:09yes29156 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:00yes1953 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:02no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:02yes38 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:04no017 s
Scale constrainedPerplexity Sonarsonar2026-09-17 17:13yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:00yes1613 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 17:18no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:08yes1824 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:02yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:09no032 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:16yes1525 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:05yes1867 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:08yes928 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:15yes2714 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:00no09 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:05yes1328 s
Negative framingPerplexity Sonarsonar2026-09-17 17:12yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 16:57yes1912 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 17:19yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 17:18yes2690 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:11yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:21no039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:19yes2957 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:04yes2870 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:22yes1453 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
15Five read as 15Five Engage
Glint read as Microsoft Viva Glint
Glint (Microsoft Viva) read as Microsoft Viva Glint
Glint (Microsoft) read as Microsoft Viva Glint
Lattice read as Lattice Engagement
Medallia EX read as Medallia
Qualtrics read as Qualtrics EmployeeXM
Qualtrics (EmployeeXM) read as Qualtrics EmployeeXM
Salesforce Marketing Cloud Engagement / Next read as Salesforce Marketing Cloud
SogoEX read as Sogolytics
Workday Peakon read as Workday Peakon Employee Voice
Workday Peakon (Employee Voice) read as Workday Peakon Employee Voice
Workleap read as Workleap Officevibe
Workleap (Officevibe) read as Workleap Officevibe
Workleap (formerly Officevibe) read as Workleap Officevibe
Unresolved, counted raw
Adobe Experience Cloud / Adobe Experience Platform
Adobe Journey Optimizer
Airship
Bloomreach
HubSpot Marketing Hub
IBM Connections
Insider
Jive Social Software
Maestra
Microsoft Dynamics 365 Customer Insights
Omnisend
Oracle Advertising and Customer Experience (CX)
Oracle Responsys / Oracle CX Marketing
Pegasystems
Sporcle
Twilio Segment
Yellow.ai
Discontinued, still offered
No shut-down product was recommended here.
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