September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Onboarding and employee experience › Employee engagement surv · September 2026 Edition

Employee engagement surveys

Asked as “employee engagement survey platform”, and as “employee pulse survey tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
40%
Clear leader
40Culture Amp12FeedbackPulse12Workleap Officevibe37others

40% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Culture Amp40%10%42endorsed leader
02Workleap Officevibe12%0%31accepted challenger
03FeedbackPulse12%0%14accepted challenger
04Lattice Engagement10%3%36accepted challenger
0515Five Engage6%0%37accepted challenger
Show the three products at 0%, ordered by negative rate
07Qualtrics EmployeeXM0%38%16criticized challenger
08Workday Peakon Employee Voice0%30%10criticized challenger
06Leapsome0%0%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
L04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Culture Amp40%
02Workleap Officevibe12%
03FeedbackPulse12%
04Lattice Engagement10%
0515Five Engage6%
06Leapsome0%
07Qualtrics EmployeeXM0%
08Workday Peakon Employee Voice0%

What they warned about

Seven of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Grok 4.20, DeepSeek V4 Flash, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Qualtrics EmployeeXM
38%
6 of 16 labels negative · 5 of 12 models · 2 hard negative
“Avoid enterprise platforms like Culture Amp, Qualtrics, or Microsoft Viva Glint” DeepSeek V4 Flash, budget prompt
Culture Amp
10%
4 of 42 labels negative · 4 of 12 models · 2 hard negative
“Avoid enterprise platforms like Culture Amp, Qualtrics, or Microsoft Viva Glint” DeepSeek V4 Flash, budget prompt
Google Forms
33%
3 of 9 labels negative · 3 of 12 models · 1 hard negative
“You have outgrown basic, manual forms (like Google Forms)” Gemini 3.5 Flash, scale prompt
Qualtrics XM
75%
3 of 4 labels negative · 3 of 12 models · 1 hard negative
“Why You Should Avoid Enterprise Giants (Qualtrics, Workday Peakon, Perceptyx)” Gemini 3.5 Flash, direct prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

61 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 811 links across 280 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · FeedbackPulse34 answers · 70 citations · 11 models
vendor site · CultureMonkey21 answers · 37 citations · 10 models
vendor site · ThriveSparrow21 answers · 26 citations · 11 models
vendor site · Engagedly19 answers · 22 citations · 8 models
vendor site · The Happiness Index15 answers · 19 citations · 7 models
15 answers · 15 citations · 8 models
14 answers · 15 citations · 10 models
vendor site · Qualaroo12 answers · 12 citations · 8 models
vendor site · Happily.ai11 answers · 13 citations · 8 models
10 answers · 14 citations · 6 models
10 answers · 11 citations · 8 models
vendor site · ContactMonkey10 answers · 10 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employee engagement survey platform”, “employee engagement survey platform”, “engagement platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Culture Amp cultureamp.com40%35414,800121174,918355
Workleap workleap.com
Workleap Officevibe 12%
12%81140767,808 company$7406
FeedbackPulse feedbackpulse.com12%8320021,1844
Lattice lattice.com
Lattice Engagement 10%
10%7590,50013,900122,123 company$1,3281209
ThriveSparrow thrivesparrow.com
ThriveSparrow Engage 8%
8%43110124,9782
15Five Engage 15five.com6%110032,36222
Matter matterapp.com4%5290,500151,59521,3531
Quantum Workplace quantumworkplace.com2%271,9005272,378$4,28523
SurveySparrow surveysparrow.com2%171,90017246,819432
Betterworks betterworks.com2%2203,6002112,3790

Google's top ten for the three searches hold 22 sites; 3 of them are among the sites the models cited here (matterapp.com, peoplemanagingpeople.com, selectsoftwarereviews.com). The first result for “best employee engagement survey platform” is matterapp.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best employee engagement survey platform for a mid-market B2B company?”Paraphrase“Which employee pulse survey tool would you recommend to a mid-sized B2B company?”Comparative“What are the top engagement platforms and how do they differ?”Budget-constrained“What is the best employee engagement survey platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an employee engagement survey platform. What should we look at?”Negative“Which engagement platforms should I avoid or be cautious about?”
Claude Haiku 4.5Lattice Engagement
Three alternatives15Five Engage, Culture Amp, Workleap Officevibe
Lattice EngagementHeld
Two alternativesCulture Amp, Leapsome
no first choiceThriveSparrow Engage
Four alternativesFeedbackPulse, Google Forms, Workleap Officevibe, Zoho Survey
no first choicenothing named
GPT-5.4 miniCulture Amp
Two alternativesQualtrics EmployeeXM, WorkTango
Workleap OfficevibeChanged
Four alternativesBonusly, Lattice Engagement, Leapsome, Qualtrics EmployeeXM
no first choiceBetterworks, SurveySparrowno first choicenothing named
Gemini 3.5 FlashCulture Amp, Lattice Engagement
Two alternatives15Five Engage, Leapsome
against: Perceptyx, Qualtrics XM, Workday Peakon Employee Voice
Culture Amp, Lattice EngagementHeld
Two alternativesLeapsome, Workleap Officevibe
against: Qualtrics EmployeeXM, Workday Peakon Employee Voice
Culture Amp
Five alternativesBonusly, Lattice Engagement, Motivosity, Teamflect, inFeedo AI
ThriveSparrow Engage
Five alternativesConnecteam, FeedbackPulse, Google Forms, Tally, Teamflect
against: Culture Amp, Qualtrics EmployeeXM
Culture Amp, Quantum Workplace
Five alternatives15Five Engage, Lattice Engagement, Leapsome, Teamflect, Workleap Officevibe
against: Google Forms
nothing named
Perplexity SonarCulture Amp
Three alternatives15Five Engage, Lattice Engagement, Workleap Officevibe
Culture AmpHeld
One alternativeWorkleap Officevibe
no first choiceFeedbackPulse
Two alternativesWorkleap Officevibe, Zoho Survey
against: Google Forms
no first choiceagainst: Discord, Facebook Groups, Lark, Microsoft SharePoint, Microsoft Teams, Outreach, Slack
Grok 4.20Culture Amp
Two alternatives15Five Engage, Lattice Engagement
15Five EngageChanged
Three alternativesCulture Amp, FeedbackPulse, Workleap Officevibe
no first choiceThriveSparrow Engage
Four alternatives15Five Engage, FeedbackPulse, Google Forms, Workleap Officevibe
against: Culture Amp, Lattice Engagement, Qualtrics EmployeeXM
no first choicenothing named
Mistral SmallCulture Amp
Four alternatives15Five Engage, Lattice Engagement, Quantum Workplace, Workleap Officevibe
Culture AmpHeld
Three alternatives15Five Engage, Leapsome, Vantage Pulse
no first choiceFeedbackPulse, Workleap Officevibe
Two alternativesStaffHero, TINYpulse
no first choicenothing named
DeepSeek V4 FlashLattice Engagement
Three alternatives15Five Engage, Culture Amp, Quantum Workplace
against: Workday Peakon Employee Voice
Culture AmpChanged
Four alternatives15Five Engage, CultureMonkey, Lattice Engagement, Workleap Officevibe
against: Microsoft Viva Glint
Culture Amp, Qualtrics XM
Four alternatives15Five Engage, Lattice Engagement, Microsoft Viva Glint, Workday Peakon Employee Voice
FeedbackPulse, HeartCount
Two alternativesGoogle Forms, Workleap Officevibe
against: Culture Amp, Microsoft Viva Glint, Qualtrics EmployeeXM, SurveyMonkey
Culture Amp
Five alternativesLattice Engagement, Leapsome, Microsoft Viva Glint, Qualtrics EmployeeXM, Workleap Officevibe
against: Apollo.io, Feeld, Groove, Growthoid, HubSpot, Likes.io, Match.com, Mixmax, PhantomBuster, Plenty of Fish, SalesLoft, Seamless AI, Stormlikes, Tinder, ToutApp, Views4You
Llama 4 MaverickCulture Amp
Three alternatives15Five Engage, Lattice Engagement, Quantum Workplace
15Five Engage, Culture AmpChanged
One alternativeCultureMonkey
no first choiceFeedbackPulse, Workleap Officevibe
Three alternatives15Five Engage, Lattice Engagement, Leapsome
no first choicenothing named
Qwen 3.7 FlashCulture Amp
Three alternatives15Five Engage, Lattice Engagement, Workleap Officevibe
Culture AmpHeld
Two alternativesLeapsome, Workleap Officevibe
Culture Amp, Qualtrics EmployeeXM
Five alternatives15Five Engage, Bonusly, Lattice Engagement, Microsoft Viva Engage, Workhuman
FeedbackPulse, ThriveSparrow Engage, Workleap Officevibe
Two alternatives15Five Engage, Lattice Engagement
against: Google Forms, Qualtrics EmployeeXM
no first choicenothing named
Kimi K2Culture Amp
Two alternativesLattice Engagement, Workleap Officevibe
Culture AmpHeld
Four alternatives15Five Engage, Microsoft Viva Glint, TINYpulse, Workleap Officevibe
no first choiceWorkleap Officevibe
Four alternatives15Five Engage, FeedbackPulse, Google Forms, ThriveSparrow Engage
against: Culture Amp
no first choiceagainst: Qualtrics XMnothing named
GLM 4.7 FlashXCulture Amp
Six alternatives15Five Engage, Engagedly, Lattice Engagement, Leapsome, Quantum Workplace, Workvivo
Culture AmpHeld
Two alternativesFeedbackPulse, Lattice Engagement
no first choiceMatter, Team Insights
Three alternativesBonusly, Engagedly, Google Forms
against: WorkTango
no first choiceagainst: Qualtrics XMnothing named
MiniMax M2.5Culture Amp, Matter
Three alternatives15Five Engage, Lattice Engagement, ThriveSparrow Engage
15Five Engage, Culture AmpChanged
One alternativeLeapsome
against: Qualtrics EmployeeXM
no first choiceFeedbackPulse, Workleap Officevibe
Three alternatives15Five Engage, Culture Amp, TINYpulse
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 16:58yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:19yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:18yes1524 s
Direct recommendationPerplexity Sonarsonar2026-09-17 17:14yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:07yes2919 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 17:07yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 17:07yes1534 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:18yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:22yes519 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:13yes924 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:07yes856 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:09yes517 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:14yes1611 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:19yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:10yes1522 s
ParaphrasePerplexity Sonarsonar2026-09-17 17:17yes196 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:03yes3319 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 17:13yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:22yes2015 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:10yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:20yes529 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 16:59yes1543 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:18yes1222 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 16:57yes529 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:03no02 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:21no06 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:01yes1424 s
ComparativePerplexity Sonarsonar2026-09-17 17:19yes207 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:04yes2817 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 17:05yes1010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 16:59yes2975 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 16:58yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:23no038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:20yes1026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:11yes1995 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:11yes1024 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:18yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:09yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:18yes2323 s
Budget constrainedPerplexity Sonarsonar2026-09-17 17:13yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 16:59yes4421 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 17:19yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 17:15yes2846 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:11yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:04yes530 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:15yes1531 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 16:58yes1029 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:21yes539 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:12no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:05no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:00yes1223 s
Scale constrainedPerplexity Sonarsonar2026-09-17 17:18yes2010 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:17yes1311 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 17:06no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 17:19yes1452 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:01yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:17no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:14yes1025 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:01yes1330 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:06no010 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:22no02 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 16:57no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 16:57yes1520 s
Negative framingPerplexity Sonarsonar2026-09-17 17:03yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:11yes157 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 17:10yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 17:00yes3055 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 16:59yes104 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:14no033 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:19yes1547 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:07yes1059 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:08yes519 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Haiku 4.5
3 of 3 flipped
GPT-5.4 mini
1 of 3 flipped
Gemini 3.5 Flash
5 of 5 flipped
Perplexity Sonar
1 of 3 flipped
Grok 4.20
1 of 3 flipped
Mistral Small
2 of 3 flipped
DeepSeek V4 Flash
3 of 5 flipped
Llama 4 Maverick
0 of 3 flipped
Qwen 3.7 Flash
4 of 5 flipped
Kimi K2
3 of 4 flipped
GLM 4.7 FlashX
1 of 3 flipped
MiniMax M2.5
3 of 3 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
15Five read as 15Five Engage
15Five (Engage Plan) read as 15Five Engage
Gallup read as Gallup Access
Glint read as Microsoft Viva Glint
Google Forms + Looker Studio read as Google Forms
Lattice read as Lattice Engagement
Lattice (Engagement Add-On) read as Lattice Engagement
OfficeVibe (Workleap) read as Workleap Officevibe
Officevibe read as Workleap Officevibe
Officevibe (Workleap) read as Workleap Officevibe
Officevibe (by Workleap) read as Workleap Officevibe
Peakon read as Workday Peakon Employee Voice
Peakon (by Workday) read as Workday Peakon Employee Voice
Qualtrics read as Qualtrics EmployeeXM
Qualtrics (XM Platform) read as Qualtrics EmployeeXM
Thrive Sparrow read as ThriveSparrow Engage
ThriveSparrow read as ThriveSparrow Engage
ThriveSparrow (Engage Module) read as ThriveSparrow Engage
Workday Peakon read as Workday Peakon Employee Voice
Workleap read as Workleap Officevibe
Workleap (Officevibe) read as Workleap Officevibe
Workleap (formerly Officevibe) read as Workleap Officevibe
Workplace read as Workplace from Meta
Unresolved, counted raw
Agorapulse
Feeld
Growthoid
HeartCount
Likes.io
Match.com
PhantomBuster
Plenty of Fish
Seamless AI
Stormlikes
Team Insights
ToutApp
Views4You
inFeedo AI
Discontinued, still offered
No shut-down product was recommended here.
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