Programmatic and display advertising · Named, not rankedViant
Viant is a programmatic advertising product for buying display, video and mobile app ads · viantinc.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Viant has 3.
Why models recommend it
No positive label carried a quote.
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Viant, over the 9 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 9 | 1 | View → | |
| 9 | 0 | View → | |
| 8 | 6 | View → | |
| 6 | 1 | View → | |
| 6 | 0 | View → | |
| 4 | 2 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 3 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Viant's own site, not checked by Gane.
- For
- marketers
- Customers named
- 62Above, Harrah’s Cherokee Casino Resort, AMP, Havas, Umass Global, MacKenzie-Childs
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 9 of the 9 answers that named Viant and are not a share of its labels.
Domains cited
Thirty-four of the thirty-four domain citations in answers naming Viant came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 266 | 5 | 2026-10-04 | Identity, Ecommerce marketing | |
| News or press | 174 | 6 | 2026-09-30 | Video ads, Identity | |
| Case study | 54 | 0 | 2026-03-26 | ||
| Conference or event | 47 | 2 | 2026-07-21 | ||
| Report or ebook | 27 | 1 | 2026-09-22 | Ecommerce marketing | |
| Podcast or video | 16 | 0 | 2023-02-14 | ||
| Comparison | 10 | 1 | 2026-07-10 | ||
| Webinar or virtual event | 5 | 0 | 2023-06-07 | Identity | |
| Glossary or explainer | 3 | 0 | 2021-11-09 |
Most recent
- 2026-10-04Psychology of ad avoidance blog
- 2026-10-04Incrementality and incrementality testing a primer blog
- 2026-09-30Fortune media and great place to work name viant to 2026 best workplaces in advertising marketing news or press
- 2026-09-24Viant expands direct access to support deal based buying across the largest publishers in ctv news or press
- 2026-09-22State of streaming 2026 report or ebook
- 2026-09-16Viant technology inc announces launch of public offering of class a common stock news or press
How it is countedHide how it is counted
Every page viantinc.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.