2 categories · Named, not rankedKantar
Kantar provides consumer and market insights, including panel-based data, for measuring brand health, advertising effectiveness and category share · kantar.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Kantar has 5.
Why models recommend it
“Global scale; strong in media and consumer insights.”Grok 4.20 · Comparative question · alternative
What gives them pause
“Doubts about ad effectiveness and tracking accuracy; some users report findings that don't align with real-world results. Expensive for what you get”Grok 4.20 · Negative question · warning
“costs significantly less than enterprise giants (like Nielsen or Kantar)”Qwen 3.7 Flash · Budget-constrained question · warning
“Legacy agency models are credible but often slow, heavy, and expensive.”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Kantar, over the 24 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 11 | 2 | View → | |
| 10 | 1 | View → | |
| 10 | 0 | View → | |
| 9 | 0 | View → | |
| 9 | 0 | View → | |
| 8 | 2 | View → | |
| 8 | 0 | View → | |
| 7 | 1 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Kantar's own site, not checked by Gane.
- Headquarters
- London, Brazil
- Founded
- 1963
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 22 of the 24 answers that named Kantar and are not a share of its labels.
Domains cited
Forty of the forty-eight domain citations in answers naming Kantar came from a third party's page. Eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 281 | undated | |||
| Podcast or video | 222 | undated | |||
| Webinar or virtual event | 101 | undated | |||
| Blog | 66 | undated | |||
| Report or ebook | 32 | undated | |||
| Glossary or explainer | 25 | 0 | 2025-11-06 | ||
| Conference or event | 9 | undated | |||
| Comparison | 6 | undated | |||
| Case study | 2 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2025-11-06What is an omnibus survey pf glossary or explainer
How it is countedHide how it is counted
Every page kantar.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.