Index › GTM › Products › Dun & Bradstreet · November 2026 Edition
4 categories · Ranked

Dun & Bradstreet

Dun & Bradstreet provides business data for B2B credit management, data enrichment and company master data, including firmographics · dnb.com ↗

#16Best rank (enterprise)
13/14Models named it
4First choices
14Warnings
November 2026 Edition · all company sizes counted.
Ranked inIdentity resolution #28Data enrichment #16 enterpriseCRM data quality and deduplication #66Market intelligence platforms #99

Why models recommend it

“Check Dun & Bradstreet (D&B Connect) for deeper B2B firmographic enrichment and intent data.”Grok 4.20 · Direct question · alternative
“For companies prioritizing B2B data enrichment, Dun & Bradstreet is also a strong contender”Mistral Small · Direct question · alternative
“if your priority is broader company/account data and risk-oriented business records”GPT-5.4 mini · Paraphrase question · alternative
“B2B account and corporate-family resolution: D&B”GPT-6 Luna · Comparative question · alternative

What gives them pause

“avoid using them for SDR cold outreach or email enrichment”Gemini 3.5 Flash · Negative question · warning

Also on the shortlist

The products named in the same answers as Dun & Bradstreet, over the 61 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Dun & Bradstreet's own site, not checked by Gane.

For
Enterprise
Free plan or trial
The D‑U‑N‑S Number is a free, unique identifier
Customers named
Octave, The Marzetti Company, Dan Martinez & Associates, DLL
Visit dnb.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Dun & Bradstreet came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 47 of the 61 answers that named Dun & Bradstreet and are not a share of its labels.

Domains cited

g2.com20
acxiom.com13
demandbase.com9
gane.ai/indexpublisher (Gane)9
gartner.com9
hginsights.com8
dnb.comIts own site7
prospeo.io7
topbusinesssoftware.com7
usermaven.com7

Eighty of the ninety-six domain citations in answers naming Dun & Bradstreet came from a third party's page. Nine were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Dun & Bradstreet across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash00112
Perplexity Sonar00000
Grok 4.2001001
Mistral Small01001
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash00101
Kimi K200101
GLM 4.7 FlashX00101
MiniMax M2.500000
GPT-6 Luna01001
Muse Glimmer 30B00101

What it publishes

Addresses on dnb.com
4,400
subdomains included
Content
549
counted in the table below
Documentation
267
Product · Integration
93 · 35
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog385undatedABM, CRM
News or press4002026-03-06
Case study38undated
Glossary or explainer38undated
Webinar or virtual event3202026-06-15CRM
Comparison802026-05-29
Report or ebook6undated
Conference or event102025-06-10
Template or tool1undated
How it is countedHide how it is counted

Every page dnb.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.