Demandbase CTV vs The Trade Desk
Zero of fourteen models named Demandbase CTV first on the direct prompt; zero named The Trade Desk. Demandbase CTV was named by ten of the fourteen models and The Trade Desk by fourteen and Demandbase CTV carries 13 labels and The Trade Desk 31, so the shares are not directly comparable.
By Demandbase, San Francisco, United States, founded 2006. Named in one category this edition.
By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
Demandbase CTVFirst choices, of fourteen modelsThe Trade Desk
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | |
Demandbase CTV The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, Demandbase CTV on the left and The Trade Desk on the right.The direct prompt
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Demandbase CTV0%#– of 9The Trade Desk0%#9 of 9Demandbase CTV4%#6 of 13The Trade Desk2%#8 of 13Demandbase CTV17%#3 of 11The Trade Desk17%#2 of 11What the models said about Demandbase CTV
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“If your priority is account-level targeting and connecting CTV to pipeline, start with Demandbase CTV/Piper.” Muse Glimmer 30B · paraphrase prompt · first choice
“Top Recommendation: Demandbase CTV” MiniMax M2.5 · paraphrase prompt · first choice
“Best if you're already doing ABM ... Caveat: It's an enterprise-grade platform and may be overkill or cost-prohibitive for some mid-sized companies.” DeepSeek V4 Flash · paraphrase prompt · alternative
What the models said about The Trade Desk
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.