Brand protection platforms · November 2026 Edition
BrandShield vs Red Points
Five of fourteen models named BrandShield first on the direct prompt; four named Red Points. Both were named by all fourteen models and BrandShield carries 59 labels and Red Points 63, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
First-choice share19%17%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%16%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 11; printed, not drawn.
Labels5963A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrandShield reading right to left. Rank and label count are printed, not drawn.IP Moat vs BrandShield · IP Moat vs Red Points · BrandShield vs Bolster AI
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the brand protection platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrandShieldFirst choices, of fourteen modelsRed Points
Direct541 against BrandShield
Paraphrase44
Comparative12
Budget-constrained004 against BrandShield · 4 against Red Points
Scale-constrained00
Negative107 against BrandShield · 6 against Red Points
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, BrandShield and Red Points were named in the same answer 143 times, of the 157 answers naming BrandShield and the 186 naming Red Points. In those answers Red Points took the first choice forty-three times and BrandShield eighteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BrandShield and Red Points stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
BrandShield Red Points first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrandShield on the left and Red Points on the right.The direct prompt
The plain question, one answer per model, grouped by where BrandShield and Red Points stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Kimi K2BrandShield, Red Points alternatives: Bolster AI, ZeroFox
BrandShield first, Red Points an alternative
4 of 14 modelsRed Points was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashBrandShield alternatives: Bolster, Corsearch, Red Points, ZeroFox
Llama 4 MaverickBrandShield alternatives: Bolster, Netcraft Domain Protection, ZeroFox Brand Protection
GLM 4.7 FlashXBolster AI, BrandShield alternatives: ZeroFox
Muse Glimmer 30BBrandShield alternatives: Bolster AI, Red Points
Red Points first, BrandShield an alternative
3 of 14 modelsBrandShield was named in the answer but not as the choice, or not at all.GPT-5.4 miniRed Points alternatives: BrandShield, CTM360, Fortra Brand Protection
Grok 4.20Red Points alternatives: Bolster AI, BrandShield, Cyble, MarqVision
Qwen 3.7 FlashIP Moat, Red Points alternatives: Bolster
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Bolster alternatives: MarqVision, Podqi, Red Points
Perplexity SonarBolster alternatives: BrandShield, Corsearch, MarqVision, Red Points
Mistral SmallBolster AI alternatives: BrandShield, Cyble, Red Points, ZeroFox Brand Protection
DeepSeek V4 FlashBolster AI alternatives: BrandShield, Red Points
MiniMax M2.5Bolster AI alternatives: BrandShield
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.GPT-6 LunaBolster alternatives: Doppel, Fortra Brand Protection, Netcraft
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Red Points leads by thirteen points.
Red Points23%#2 of 11BrandShield9%#3 of 11Mid-marketThe figures above
The order flips: BrandShield leads at mid-market.
BrandShield19%#2 of 11Red Points17%#3 of 11Enterprise
The order flips: Red Points leads at enterprise.
Red Points53%#1 of 10BrandShield16%#2 of 10What the models said about BrandShield
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“BrandShield is a brand protection platform that you should be cautious about or avoid” Mistral Small · negative prompt · hard negative
“BrandShield - Trustpilot Rating: 1.7/5 ... "They disregard owners and harass registrars"” GLM 4.7 FlashX · negative prompt · hard negative
“BrandShield — Enterprise-focused, expensive, requires custom quotes” Kimi K2 · budget prompt · hard negative
“Start with Red Points if you have marketplace/counterfeit concerns, or BrandShield if phishing and social impersonation are your primary threats.” Kimi K2 · direct prompt · first choice
“Recognized as a leader on G2 and awarded for cybersecurity breakthroughs, with a focus on both automated and human-led enforcement.” Mistral Small · comparative prompt · first choice
“The best brand protection platform for a mid-market B2B company is BrandShield, according to icoda.io.” Llama 4 Maverick · direct prompt · first choice
What the models said about Red Points
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid (Enterprise-Grade That May Be Too Pricey) - Red Points: Minimum order reportedly starts at $1,250/month” MiniMax M2.5 · budget prompt · hard negative
“Red flags: reliance on automated takedowns with reported high false-positive rates, removal of authentic listings” Muse Glimmer 30B · negative prompt · hard negative
“Trustpilot score: 1.3/5 (67 reviews) — one of the lowest ratings in the category” DeepSeek V4 Flash · negative prompt · hard negative
“Red Points and IP Moat are typically considered the strongest contenders due to their balance of price, automation, and feature sets.” Qwen 3.7 Flash · direct prompt · first choice
“Red Points is currently the market leader by revenue and is widely considered the go-to solution for e-commerce brands fighting counterfeits.” GLM 4.7 FlashX · comparative prompt · first choice
“Red Points is a top recommendation due to its comprehensive coverage, AI-driven automation, and proven effectiveness” Mistral Small · paraphrase prompt · first choice
Also compared
IP Moat vs BrandShieldIP Moat vs Red PointsBrandShield vs Bolster AIBrandShield vs BolsterBrandShield vs MarqVisionBrandShield vs Fortra Brand ProtectionBrandShield vs CorsearchRed Points vs Bolster AIRed Points vs BolsterRed Points vs MarqVisionRed Points vs Fortra Brand ProtectionRed Points vs CorsearchAll twenty-eight head-to-head pages and the full brand protection standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.