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Index › GTM › Marketing › Brand protection › Red Points vs Bolster
Brand protection platforms · November 2026 Edition

Red Points vs Bolster

Four of fourteen models named Red Points first on the direct prompt; three named Bolster. Red Points was named by fourteen of the fourteen models and Bolster by twelve and Red Points carries 63 labels and Bolster 20, so the shares are not directly comparable.

Red Points

accepted challenger

Named in one category this edition.

Bolster

accepted challenger

Named in one category this edition.

First-choice share17%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate16%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 11; printed, not drawn.
Labels6320A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Red Points reading right to left. Rank and label count are printed, not drawn.BrandShield was named alongside these two in eleven of the fourteen direct answers. IP Moat vs Red Points · IP Moat vs Bolster · BrandShield vs Red Points

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the brand protection platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Red PointsFirst choices, of fourteen modelsBolster
Direct43
Paraphrase41
Comparative20
Budget-constrained004 against Red Points · 1 against Bolster
Scale-constrained00
Negative006 against Red Points
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Red Points and Bolster were named in the same answer forty-four times, of the 186 answers naming Red Points and the 49 naming Bolster. In those answers Bolster took the first choice five times and Red Points thirteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Red Points and Bolster stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Red Points Bolster first choice named as an alternative argued againstblank: not namedEach cell is one answer, Red Points on the left and Bolster on the right.

The direct prompt

The plain question, one answer per model, grouped by where Red Points and Bolster stood in it.

Red Points first, Bolster an alternative

4 of 14 modelsBolster was named in the answer but not as the choice, or not at all.
GPT-5.4 miniRed Points alternatives: BrandShield, CTM360, Fortra Brand Protection
Grok 4.20Red Points alternatives: Bolster AI, BrandShield, Cyble, MarqVision
Qwen 3.7 FlashIP Moat, Red Points alternatives: Bolster
Kimi K2BrandShield, Red Points alternatives: Bolster AI, ZeroFox

Bolster first, Red Points an alternative

3 of 14 modelsRed Points was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Bolster alternatives: MarqVision, Podqi, Red Points
Perplexity SonarBolster alternatives: BrandShield, Corsearch, MarqVision, Red Points
GPT-6 LunaBolster alternatives: Doppel, Fortra Brand Protection, Netcraft

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashBrandShield alternatives: Bolster, Corsearch, Red Points, ZeroFox
Mistral SmallBolster AI alternatives: BrandShield, Cyble, Red Points, ZeroFox Brand Protection
DeepSeek V4 FlashBolster AI alternatives: BrandShield, Red Points
Llama 4 MaverickBrandShield alternatives: Bolster, Netcraft Domain Protection, ZeroFox Brand Protection
Muse Glimmer 30BBrandShield alternatives: Bolster AI, Red Points

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
GLM 4.7 FlashXBolster AI, BrandShield alternatives: ZeroFox
MiniMax M2.5Bolster AI alternatives: BrandShield

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Red Points leads by twenty-one points.
Red Points23%#2 of 11
Bolster2%#7 of 11
The full small business standing →
Mid-marketThe figures above
Red Points leads by eight points.
Red Points17%#3 of 11
Bolster8%#5 of 11
The full mid-market standing →
Enterprise
Red Points leads by fifty-one points.
Red Points53%#1 of 10
Bolster2%#8 of 10
The full enterprise standing →

What the models said about Red Points

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“What to Avoid (Enterprise-Grade That May Be Too Pricey) - Red Points: Minimum order reportedly starts at $1,250/month” MiniMax M2.5 · budget prompt · hard negative
“Red flags: reliance on automated takedowns with reported high false-positive rates, removal of authentic listings” Muse Glimmer 30B · negative prompt · hard negative
“Trustpilot score: 1.3/5 (67 reviews) — one of the lowest ratings in the category” DeepSeek V4 Flash · negative prompt · hard negative
“Red Points and IP Moat are typically considered the strongest contenders due to their balance of price, automation, and feature sets.” Qwen 3.7 Flash · direct prompt · first choice
“Red Points is currently the market leader by revenue and is widely considered the go-to solution for e-commerce brands fighting counterfeits.” GLM 4.7 FlashX · comparative prompt · first choice
“Red Points is a top recommendation due to its comprehensive coverage, AI-driven automation, and proven effectiveness” Mistral Small · paraphrase prompt · first choice

What the models said about Bolster

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Bolster — $25,000–$75,000 annually (too expensive for limited budgets)” Kimi K2 · budget prompt · hard negative
“Bolster is recommended for mid-market and enterprise organizations that need fast, automated takedowns across a wide range of digital channels.” Claude Haiku 4.5 · direct prompt · first choice
“For a typical mid-market B2B company, I'd start with Bolster” GPT-6 Luna · direct prompt · first choice
“Bolster is the strongest default choice” Perplexity Sonar · direct prompt · first choice
Also compared
IP Moat vs Red PointsIP Moat vs BolsterBrandShield vs Red PointsBrandShield vs BolsterRed Points vs Bolster AIRed Points vs MarqVisionRed Points vs Fortra Brand ProtectionRed Points vs CorsearchBolster AI vs BolsterBolster vs MarqVisionBolster vs Fortra Brand ProtectionBolster vs CorsearchAll twenty-eight head-to-head pages and the full brand protection standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.