BrandShield vs Bolster
Five of fourteen models named BrandShield first on the direct prompt; three named Bolster. BrandShield was named by fourteen of the fourteen models and Bolster by twelve and BrandShield carries 59 labels and Bolster 20, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the brand protection platforms page.
By framing
BrandShieldFirst choices, of fourteen modelsBolster
Across every category in the November 2026 Edition, BrandShield and Bolster were named in the same answer thirty-seven times, of the 157 answers naming BrandShield and the 49 naming Bolster. In those answers Bolster took the first choice three times and BrandShield seven.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
BrandShield Bolster first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrandShield on the left and Bolster on the right.The direct prompt
BrandShield first, Bolster an alternative
5 of 14 modelsBolster was named in the answer but not as the choice, or not at all.Bolster first, BrandShield an alternative
3 of 14 modelsBrandShield was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
BrandShield9%#3 of 11Bolster2%#7 of 11BrandShield19%#2 of 11Bolster8%#5 of 11BrandShield16%#2 of 10Bolster2%#8 of 10What the models said about BrandShield
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“BrandShield is a brand protection platform that you should be cautious about or avoid” Mistral Small · negative prompt · hard negative
“BrandShield - Trustpilot Rating: 1.7/5 ... "They disregard owners and harass registrars"” GLM 4.7 FlashX · negative prompt · hard negative
“BrandShield — Enterprise-focused, expensive, requires custom quotes” Kimi K2 · budget prompt · hard negative
“Start with Red Points if you have marketplace/counterfeit concerns, or BrandShield if phishing and social impersonation are your primary threats.” Kimi K2 · direct prompt · first choice
“Recognized as a leader on G2 and awarded for cybersecurity breakthroughs, with a focus on both automated and human-led enforcement.” Mistral Small · comparative prompt · first choice
“The best brand protection platform for a mid-market B2B company is BrandShield, according to icoda.io.” Llama 4 Maverick · direct prompt · first choice
What the models said about Bolster
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Bolster — $25,000–$75,000 annually (too expensive for limited budgets)” Kimi K2 · budget prompt · hard negative
“Bolster is recommended for mid-market and enterprise organizations that need fast, automated takedowns across a wide range of digital channels.” Claude Haiku 4.5 · direct prompt · first choice
“For a typical mid-market B2B company, I'd start with Bolster” GPT-6 Luna · direct prompt · first choice
“Bolster is the strongest default choice” Perplexity Sonar · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.