Workflow automation and iPaaS · November 2026 Edition
Workato vs Zapier
Eleven of fourteen models named Workato first on the direct prompt; two named Zapier. Both were named by all fourteen models and Workato carries 59 labels and Zapier 69, so the shares are not directly comparable.
Named in three categories this edition.
United States, founded 2012. Named in fifteen categories this edition.
First-choice share35%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%39%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 11; printed, not drawn.
Labels5969A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Workato reading right to left. Rank and label count are printed, not drawn.Make was named alongside these two in nine of the fourteen direct answers. Workato vs Make · Workato vs Celigo · Workato vs n8n
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
WorkatoFirst choices, of fourteen modelsZapier
Direct1122 against Zapier
Paraphrase504 against Zapier
Comparative07
Budget-constrained025 against Zapier
Scale-constrained313 against Zapier
Negative015 against Workato · 13 against Zapier
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Workato and Zapier were named in the same answer 119 times, of the 174 answers naming Workato and the 260 naming Zapier. In those answers Zapier took the first choice twenty-one times and Workato thirty-three.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Workato and Zapier stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Workato Zapier first choice named as an alternative argued againstblank: not namedEach cell is one answer, Workato on the left and Zapier on the right.The direct prompt
The plain question, one answer per model, grouped by where Workato and Zapier stood in it.
Workato first, Zapier an alternative
11 of 14 modelsZapier was named in the answer but not as the choice, or not at all.GPT-5.4 miniWorkato alternatives: Boomi Enterprise Platform, Zapier
Gemini 3.5 FlashWorkato alternatives: Celigo, Make, n8n
Perplexity SonarWorkato alternatives: Boomi Enterprise Platform, Celigo, Cleo Integration Cloud, Jitterbit Harmony, Microsoft Power Automate
Grok 4.20Workato alternatives: Boomi Enterprise Platform, Make, Microsoft Power Automate, Tray.ai, Zapier
Mistral SmallWorkato alternatives: Boomi Enterprise Platform, HubSpot Marketing Hub, Microsoft Power Automate, Zapier
DeepSeek V4 FlashWorkato alternatives: Celigo, Make, Tray.ai, Zapier, n8n
Llama 4 MaverickWorkato alternatives: Boomi Enterprise Platform, Celigo, Kye, Make, ServiceNow Flow Designer, SnapLogic, Zapier
Qwen 3.7 FlashWorkato alternatives: Make, Microsoft Power Automate, Tray.ai, Zapier
GLM 4.7 FlashXWorkato alternatives: Boomi Enterprise Platform, Make, Microsoft Power Automate, Zapier
GPT-6 LunaWorkato alternatives: Celigo, Microsoft Power Automate, Zapier
Muse Glimmer 30BWorkato alternatives: Boomi Enterprise Platform, Celigo, Make, Zapier
Zapier first, Workato an alternative
2 of 14 modelsWorkato was named in the answer but not as the choice, or not at all.Kimi K2Zapier alternatives: HubSpot Operations Hub, Make, Tray.ai, Workato
MiniMax M2.5Make, Zapier alternatives: SnapLogic, Workato
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5HubSpot Marketing Hub alternatives: Boomi Enterprise Platform, Workato, Zapier
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zapier leads by forty-two points.
Zapier42%#1 of 11Workato0%#11 of 11Mid-marketThe figures above
The order flips: Workato leads at mid-market.
Workato35%#1 of 11Zapier9%#4 of 11Enterprise
Workato leads by thirty-eight points.
Workato43%#1 of 15Zapier5%#6 of 15What the models said about Workato
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Low-code/no-code automation platforms (Zapier, Make, Workato, Power Automate, etc.) ... a compromised app can read/write data on your behalf.” GLM 4.7 FlashX · negative prompt · soft negative
“it's expensive, complex for smaller teams, and overkill for simple automations. Caution if you're not at enterprise level” Grok 4.20 · negative prompt · soft negative
“I'd recommend Workato as the primary choice due to its excellent balance of features, ease of use, connector breadth, and reasonable pricing” MiniMax M2.5 · paraphrase prompt · first choice
“The gold standard for mid-market to enterprise. Strong governance, extensive pre-built connectors, excellent environment management” Gemini 3.5 Flash · scale prompt · first choice
“The Best All-Rounder: Workato ... Choose Workato if you have a mix of technical and non-technical users and need to move fast.” Qwen 3.7 Flash · paraphrase prompt · first choice
What the models said about Zapier
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Highest Caution / Often Recommended to Avoid for Most Users - Zapier: Frequently cited for poor customer support” Grok 4.20 · negative prompt · hard negative
“Avoid pure no-code tools like Zapier for core B2B processes” Grok 4.20 · paraphrase prompt · hard negative
“For most small businesses, starting with Zapier or Make is recommended due to their flexibility and cost-effectiveness.” Mistral Small · budget prompt · first choice
“Start with: Zapier or Make for most SMBs— they're quick to implement and have vast communities.” Grok 4.20 · comparative prompt · first choice
“1. Zapier (The Popular Choice) ... Largest app catalog, easiest for non-technical users” GLM 4.7 FlashX · comparative prompt · first choice
Also compared
Workato vs MakeWorkato vs CeligoWorkato vs n8nWorkato vs Microsoft Power AutomateWorkato vs Boomi Enterprise PlatformMake vs ZapierCeligo vs ZapierZapier vs n8nZapier vs Microsoft Power AutomateZapier vs Boomi Enterprise PlatformAll twenty-one head-to-head pages and the full automation & ipaas standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.