Make vs Zapier
One of fourteen models named Make first on the direct prompt; two named Zapier. Both were named by all fourteen models and Make carries 63 labels and Zapier 69, so the shares are not directly comparable.
Named in nine categories this edition.
United States, founded 2012. Named in fifteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.
By framing
MakeFirst choices, of fourteen modelsZapier
Across every category in the November 2026 Edition, Make and Zapier were named in the same answer 193 times, of the 199 answers naming Make and the 260 naming Zapier. In those answers Zapier took the first choice thirty-five times and Make twenty-eight.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Make Zapier first choice named as an alternative argued againstblank: not namedEach cell is one answer, Make on the left and Zapier on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Zapier first, Make an alternative
1 of 14 modelsMake was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
11 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Make24%#2 of 11Zapier9%#4 of 11Zapier5%#6 of 15Make2%#7 of 15What the models said about Make
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“tools not suitable for enterprise-scale automation due to their consumer/SMB focus” Mistral Small · negative prompt · hard negative
“Make (formerly Integromat) stands out as the best overall workflow automation and integration platform for a company with a limited budget” Grok 4.20 · budget prompt · first choice
“Make (formerly Integromat) is generally considered the best overall balance of price and power for most small businesses.” Qwen 3.7 Flash · budget prompt · first choice
“Zapier or Make are the strongest starting points due to their balance of usability, integration breadth, and scalability” MiniMax M2.5 · direct prompt · first choice
What the models said about Zapier
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Highest Caution / Often Recommended to Avoid for Most Users - Zapier: Frequently cited for poor customer support” Grok 4.20 · negative prompt · hard negative
“Avoid pure no-code tools like Zapier for core B2B processes” Grok 4.20 · paraphrase prompt · hard negative
“For most small businesses, starting with Zapier or Make is recommended due to their flexibility and cost-effectiveness.” Mistral Small · budget prompt · first choice
“Start with: Zapier or Make for most SMBs— they're quick to implement and have vast communities.” Grok 4.20 · comparative prompt · first choice
“1. Zapier (The Popular Choice) ... Largest app catalog, easiest for non-technical users” GLM 4.7 FlashX · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.