September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Network and edge › ZTNA › Small business · September 2026 Edition

Zero trust network access for small business buyers

Asked as “ZTNA solution”, and as “zero trust remote access tool to replace a VPN”, on behalf of a small B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
60%
Clear leader
60Cloudflare One31Twingate04OpenVPN CloudConnexa04others

60% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Cloudflare One60%0%60endorsed leader
02Twingate31%5%55endorsed leader
03Tailscale4%5%44accepted challenger
04OpenVPN CloudConnexa4%7%14accepted challenger
Show the four products at 0%, ordered by negative rate
07Palo Alto Networks Prisma Access0%93%14criticized challenger
08Zscaler Private Access0%79%29criticized challenger
06NordLayer0%8%13accepted challenger
05Check Point Harmony SASE0%6%34accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative80%
Key
01Cloudflare One60%
02Twingate31%
03Tailscale4%
04OpenVPN CloudConnexa4%
05Check Point Harmony SASE0%
06NordLayer0%
07Palo Alto Networks Prisma Access0%
08Zscaler Private Access0%

What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Zscaler Private Access
79%
23 of 29 labels negative · 11 of 12 models · 10 hard negative
“What to avoid as a small B2B: Enterprise ZTNA suites (Zscaler, Netskope): Powerful but often require professional services and opaque pricing” Kimi K2, paraphrase prompt
Palo Alto Networks Prisma Access
93%
13 of 14 labels negative · 9 of 12 models · 7 hard negative
“Avoid enterprise‑centric, per‑user pricing platforms (Zscaler, Palo Alto, Cisco SASE)” GLM 4.7 FlashX, negative prompt
Netskope Private Access
67%
6 of 9 labels negative · 4 of 12 models · 3 hard negative
“What to avoid as a small B2B: Enterprise ZTNA suites (Zscaler, Netskope): ... overkill for most sub-50-person shops.” Kimi K2, paraphrase prompt
Cisco Secure Access
75%
3 of 4 labels negative · 3 of 12 models · 2 hard negative
“Expensive add-on ecosystem | Requires stacking multiple Cisco products; complex licensing” Kimi K2, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 886 links across 199 sites, every framing counted. Ranked by the number of answers carrying the site or page.

48 answers · 49 citations · 11 models
45 answers · 46 citations · 10 models
vendor site · CyberPress39 answers · 44 citations · 11 models
vendor site · MeshWG25 answers · 26 citations · 10 models
23 answers · 24 citations · 10 models
vendor site · Portnox22 answers · 24 citations · 8 models
19 answers · 19 citations · 10 models
17 answers · 18 citations · 9 models
vendor site · OpenVPN16 answers · 18 citations · 8 models
16 answers · 16 citations · 8 models
14 answers · 22 citations · 6 models
14 answers · 14 citations · 5 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best ztna solution”, “ztna solution”, “ztna solutions”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Cloudflare parent site
Cloudflare One 60%
60%355550,00010,897
Twingate twingate.com31%1709,900126119,7065
Tailscale tailscale.com4%73165,0002,416115,71033
OpenVPN openvpn.net
OpenVPN CloudConnexa 4%
4%2290371,447 company15
Check Point checkpoint.com
Check Point Harmony SASE 0%
0%13914,8004,487370,648 company$25548
NordLayer nordlayer.com0%522,90028136,857$9851205
Microsoft parent site
Microsoft Entra ID + Intune 0%, Microsoft Entra ID 0%, Microsoft Entra Private Access 0%, Microsoft Intune 0%
0%4992,240,000403,136
Google BeyondCorp Enterprise google.dev0%5881,346109
NetBird netbird.io0%10
Cisco parent site
Cisco Duo 0%, Cisco Umbrella 0%, Cisco Meraki 0%
0%189165,00048,352

Google's top ten for the three searches hold 21 sites; 3 of them are among the sites the models cited here (aimultiple.com, portnox.com, reddit.com). The first result for “best ztna solution” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best ZTNA solution for a small B2B company?”Paraphrase“Which zero trust remote access tool to replace a VPN would you recommend to a small business that sells to other businesses?”Comparative“What are the top ZTNA solutions for a small team and how do they differ?”Budget-constrained“What is the best ZTNA solution for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a ZTNA solution. What should we look at?”Negative“Which ZTNA solutions should a small business avoid or be cautious about?”
Claude Haiku 4.5Cloudflare One
Three alternativesCheck Point Harmony SASE, Microsoft Entra ID + Intune, Twingate
Cloudflare One, TailscaleChangedagainst: Palo Alto Networks Prisma Access, Zscaler Private AccessCloudflare One, Twingate
Two alternativesCheck Point Harmony SASE, Tailscale
Cloudflare One
Four alternativesCisco Duo, Microsoft Entra ID, NordLayer, Twingate
no first choicenothing named
GPT-5.4 miniCloudflare One
Three alternativesCisco Secure Access, Fortinet FortiSASE, Zscaler Private Access
Cloudflare OneHeld
One alternativeTailscale
Twingate
Three alternativesCloudflare One, NetBird, Tailscale
against: Zscaler Private Access
Tailscale
One alternativeCloudflare One
no first choicenothing named
Gemini 3.5 FlashTwingate
Five alternativesCheck Point Harmony SASE, Cloudflare One, Microsoft Entra ID, Microsoft Intune, Tailscale
TwingateHeld
Two alternativesCloudflare One, Tailscale
Twingate
Three alternativesCloudflare One, NetBird, Tailscale
Cloudflare One
Three alternativesNetBird, Tailscale, Twingate
Cloudflare One, Twingate
One alternativeTailscale
against: Netskope Private Access, Prisma Cloud, Zscaler Private Access
against: Broadcom (Symantec) Secure Access, Cisco Secure Access, Fortinet Universal ZTNA, OpenVPN, Palo Alto Networks Prisma Access, Wireguard, Zscaler Private Access
Perplexity SonarTwingate
Four alternativesCheck Point Harmony SASE, Cloudflare One, NordLayer, Tailscale
TwingateHeld
One alternativeCloudflare One
against: Zscaler Private Access
Tailscale, Twingate
Five alternativesCheck Point Harmony SASE, Cisco Duo, Cloudflare One, Google BeyondCorp Enterprise, Microsoft Entra ID + Intune
Cloudflare One
Three alternativesMicrosoft Entra ID + Intune, Pomerium, Twingate
no first choiceagainst: Sophos ZTNA, Zscaler Private Access
Grok 4.20Cloudflare One
Two alternativesOpenVPN CloudConnexa, Twingate
against: Fortinet Universal ZTNA, Palo Alto Networks Prisma Access, Zscaler Private Access
Cloudflare OneHeld
Two alternativesTailscale, Twingate
against: Netskope Private Access, Zscaler Private Access
Cloudflare One, Twingate
Three alternativesCheck Point Harmony SASE, OpenVPN CloudConnexa, Tailscale
against: Palo Alto Networks Prisma Access, Zscaler Private Access
Cloudflare One
Three alternativesOpenVPN CloudConnexa, Tailscale, Twingate
against: Palo Alto Networks Prisma Access, Zscaler Private Access
Cloudflare One, Twingate
Two alternativesMicrosoft Entra ID + Intune, Tailscale
against: Netskope Private Access, Zscaler Private Access
against: Forcepoint ZTNA, Netskope Private Access, Palo Alto Networks Prisma Access, Zscaler Private Access
Mistral SmallOpenVPN CloudConnexa
Three alternativesMicrosoft Entra ID + Intune, NordLayer, Twingate
Cloudflare One, OpenVPN CloudConnexaChanged
Two alternativesTailscale, Zscaler Private Access
Tailscale, Twingate
One alternativeCheck Point Harmony SASE
Cloudflare One
Two alternativesCheck Point Harmony SASE, Twingate
no first choiceagainst: Check Point Harmony SASE, Twingate
DeepSeek V4 FlashTwingate
Four alternativesCheck Point Harmony SASE, Cloudflare One, OpenVPN CloudConnexa, Tailscale
Cloudflare OneChanged
Two alternativesTailscale, Twingate
Cloudflare One, Tailscale, Twingate
One alternativeCheck Point Harmony SASE
Cloudflare One
Four alternativesCheck Point Harmony SASE, Google BeyondCorp Enterprise, Tailscale, Twingate
no first choiceagainst: Cato Networks Universal ZTNA, Palo Alto Networks Prisma Access, Pomerium, Tailscale, Zscaler Private Access
Llama 4 MaverickCloudflare One, Twingate
One alternativeCheck Point Harmony SASE
no first choiceChangedTwingate
Three alternativesCheck Point Harmony SASE, Cloudflare One, Tailscale
Twingate
Two alternativesCheck Point Harmony SASE, Cloudflare One
no first choiceagainst: Palo Alto Networks Prisma Access, Twingate, Zscaler Private Access
Qwen 3.7 FlashCloudflare One
Five alternativesCisco Duo, Cisco Umbrella, Microsoft Entra ID, Tailscale, Zscaler Private Access
Cloudflare OneHeld
One alternativeTailscale
against: Zscaler Internet Access
Tailscale, Twingate
Five alternativesCheck Point Harmony SASE, Cloudflare One, Google BeyondCorp Enterprise, Microsoft Entra ID, Zscaler Private Access
Cloudflare One
One alternativeTwingate
against: Palo Alto Networks Prisma Access, Zscaler Private Access
Cloudflare One
Three alternativesSentinelOne Stargate, Tailscale, ZeroTier
against: Zscaler Internet Access
nothing named
Kimi K2Cloudflare One
Three alternativesMicrosoft Entra Private Access, NordLayer, Twingate
against: Palo Alto Networks Prisma Access, Zscaler Private Access
TwingateChanged
Two alternativesCloudflare One, Tailscale
against: Netskope Private Access, Zscaler Private Access
Cloudflare One, Twingate
Two alternativesCheck Point Harmony SASE, Tailscale
Cloudflare One
Two alternativesTailscale, Twingate
Cloudflare One
Five alternativesCheck Point Harmony SASE, Google BeyondCorp Enterprise, Microsoft Entra ID + Intune, Tailscale, Twingate
against: Cisco Secure Access, Palo Alto Networks Prisma Access, Zscaler Private Access
GLM 4.7 FlashXCloudflare One
Two alternativesMicrosoft Entra ID + Intune, Twingate
TwingateChanged
One alternativeCloudflare One
against: BeyondTrust Remote Support, Check Point Harmony SASE, JumpCloud, NordLayer, OpenVPN CloudConnexa, Tailscale, Zscaler Private Access
Cloudflare One, Twingate
Three alternativesBanyan Security, Check Point Harmony SASE, OpenVPN CloudConnexa
against: Zscaler Private Access
Cloudflare One
Five alternativesMeshWG, NetBird, Pomerium, Tailscale, Twingate
against: Zscaler Private Access
no first choiceagainst: Appgate SDP, Azure Firewall, Cato Networks, Cisco Duo, Cisco Secure Access, Forcepoint ONE, Fortinet Universal ZTNA, Netskope Private Access, Okta Access Gateway, Palo Alto Networks Prisma Access, Zscaler Private Access
MiniMax M2.5Twingate
Three alternativesCheck Point Harmony SASE, OpenVPN CloudConnexa, Tailscale
TwingateHeld
Two alternativesNordLayer, Tailscale
Tailscale
Three alternativesCheck Point Harmony SASE, Cloudflare One, Twingate
Twingate
Three alternativesCheck Point Harmony SASE, Cloudflare One, NordLayer
Cloudflare One
One alternativeTwingate
against: Palo Alto Networks Prisma Access, Twingate, Zscaler Private Access
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:03yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:59yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:29yes1323 s
Direct recommendationPerplexity Sonarsonar2026-09-17 08:16yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:44yes3819 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 08:57yes119 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:46yes814 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:31yes54 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:42no039 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:38yes1322 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:10yes12133 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:35yes524 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:17no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:47yes39 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:18yes1020 s
ParaphrasePerplexity Sonarsonar2026-09-17 08:30yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:24yes4017 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 08:16yes88 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:51yes1817 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:18yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:52no046 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:01yes1055 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:31yes11125 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:39yes956 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:29yes1513 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:38yes711 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:12yes1425 s
ComparativePerplexity Sonarsonar2026-09-17 08:36yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:20yes3716 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 08:44yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:54yes2722 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:38yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:18yes943 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:28yes931 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:30yes29135 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:45yes1237 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:04yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:25yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:20yes1522 s
Budget constrainedPerplexity Sonarsonar2026-09-17 08:37yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:56yes3214 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:16yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:00yes1214 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:08yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:24yes541 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:50yes921 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:06yes1323 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:45yes511 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:28yes99 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:05no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:27yes1231 s
Scale constrainedPerplexity Sonarsonar2026-09-17 08:32yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:19yes2213 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:28no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:30yes1013 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:41yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:56no041 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:57yes1357 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:37yes15155 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:51yes513 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:23yes1710 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:36yes26 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:08yes1427 s
Negative framingPerplexity Sonarsonar2026-09-17 09:08yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:19yes3415 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 09:04yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:48yes1920 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:16yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:02yes550 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:27yes2863 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:07yes24117 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:24yes739 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cato read as Cato Networks Universal ZTNA
Check Point read as Check Point Harmony SASE
Cloudflare read as Cloudflare One
Cloudflare Access read as Cloudflare One
Cloudflare Zero Trust / Access read as Cloudflare One
Cloudflare Zero Trust / Cloudflare Access read as Cloudflare One
Fortinet read as Fortinet Universal ZTNA
Fortinet (FortiClient ZTNA) read as Fortinet Universal ZTNA
Microsoft Entra read as Microsoft Entra ID
Microsoft Entra + Intune read as Microsoft Entra ID + Intune
Microsoft Entra ID with Intune read as Microsoft Entra ID + Intune
Netskope read as Netskope Private Access
Okta read as Okta Access Gateway
Okta Identity Cloud read as Okta Access Gateway
Palo Alto read as Palo Alto Networks Prisma Access
Zscaler read as Zscaler Private Access
Unresolved, counted raw
Broadcom (Symantec) Secure Access
Cloudflare Tunnel (for internal apps)
Forcepoint ZTNA
Microsoft Entra External Identities
SentinelOne Stargate
Sophos ZTNA
Discontinued, still offered
No shut-down product was recommended here.
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