Zero trust network access · RankedMicrosoft Entra Private Access
Microsoft Entra Private Access is a zero trust network access product from Microsoft · microsoft.com ↗
Strongest at enterprise. Ranked 7 of 58 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Cloudflare One is first at 53%.
Cloudflare One is first at 36%. 1 of 14 models made it the first choice when asked directly.
Zscaler Private Access is first at 63%.
Why models recommend it
“I'd start with Microsoft Entra Private Access if you already use Microsoft 365 Business Premium or another Entra P1 plan”GPT-6 Luna · Direct question · first choice
“Likely already licensed; strongest pick if you're on E3/E5”DeepSeek V4 Flash · Scale-constrained question · first choice
“Seamless if you're deep in Microsoft 365/Azure ecosystem... but less flexible for non-Microsoft environments.”Grok 4.20 · Paraphrase question · alternative
“Already Microsoft 365 E3/E5: Microsoft Entra Private Access can be the lowest incremental cost.”Muse Glimmer 30B · Direct question · alternative
What gives them pause
“validate feature depth against dedicated ZTNA platforms before selecting it”Perplexity Sonar · Direct question · warning
Also on the shortlist
The products named in the same answers as Microsoft Entra Private Access, over the 58 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 53 | 14 | Compare → | |
| 49 | 25 | Compare → | |
| 40 | 3 | View → | |
| 32 | 9 | Compare → | |
| 22 | 1 | View → | |
| 14 | 0 | View → | |
| 12 | 1 | View → | |
| 11 | 0 | Compare → | |
| 8 | 0 | View → | |
| 7 | 0 | View → |
What the models named instead of Microsoft Entra Private Access →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Entra Private Access's own site, not checked by Gane.
- For
- users anywhere
- Price stated
- See pricing
- Free plan or trial
- Try for free
- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot and 165 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 51 of the 58 answers that named Microsoft Entra Private Access and are not a share of its labels.
Domains cited
164 of the 164 domain citations in answers naming Microsoft Entra Private Access came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |