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September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Data platform › Data warehouses › Small business · September 2026 Edition

Data warehouses for small business buyers

Asked as “cloud data warehouse”, and as “analytical data warehouse platform”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
80%
Google BigQuery
Clear leader
80Google BigQuery12Snowflake04Amazon Redshift04others

80% of first choices, clear leader.

ShowinginAll 136 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessGoogle BigQuery80%Clear leaderThis pageMid-marketSnowflake47%Clear leaderStanding →EnterpriseSnowflake72%Clear leaderStanding →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Google BigQuery Lab in the set80%13%69endorsed leader
02Snowflake12%29%63criticized challenger
03Amazon Redshift4%25%64criticized challenger
04MotherDuck2%0%24accepted challenger
Show the four products at 0%, ordered by negative rate
08Databricks SQL0%35%26criticized challenger
06ClickHouse Cloud0%24%21accepted challenger
07Azure Synapse Analytics0%19%16accepted challenger
05PostgreSQL0%8%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice four times of 4; the other eleven models thirty-five times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to head
Snowflake vs Google BigQuerySnowflake vs ClickHouse CloudGoogle BigQuery vs ClickHouse Cloud
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.

One product takes 80% of first choices here, so the chart would put seven markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category.

What they warned about

Seven of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amazon Redshift
25%
16 of 64 labels negative · 11 of 12 models · 4 hard negative
“Amazon Redshift: Redshift Serverless has a high baseline cost, and provisioned clusters require a constant running fee” Gemini 3.5 Flash, budget prompt
Snowflake
29%
18 of 63 labels negative · 10 of 12 models · 4 hard negative
“Snowflake is better suited to large enterprises than small businesses. The platform's architecture, while powerful, may be overengineered for smaller data needs.” Claude Haiku 4.5, negative prompt
Google BigQuery
13%
9 of 69 labels negative · 9 of 12 models
“Some warehouses, like Google BigQuery, are powerful but can become expensive quickly, especially with complex queries or large data volumes.” Mistral Small, negative prompt
Databricks SQL
35%
9 of 26 labels negative · 7 of 12 models · 3 hard negative
“What to avoid (for now): Databricks: ... too complex and has too much administrative overhead for a 30-person company” Gemini 3.5 Flash, scale prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

60 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 843 links across 195 sites, every framing counted. Ranked by the number of answers carrying the site or page.

g2.com
vendor site · G230 answers · 33 citations · 9 models
atlan.com
vendor site · Atlan30 answers · 30 citations · 10 models
trustradius.com
27 answers · 29 citations · 9 models
clickhouse.com
26 answers · 42 citations · 9 models
motherduck.com
vendor site · MotherDuck24 answers · 60 citations · 9 models
definite.app
24 answers · 27 citations · 7 models
valiotti.com
24 answers · 25 citations · 10 models
domo.com
vendor site · Domo22 answers · 22 citations · 9 models
fortegrp.com
22 answers · 22 citations · 9 models
blog.dataddo.com
vendor site · Dataddo21 answers · 21 citations · 10 models
reddit.com
19 answers · 33 citations · 10 models
checkthat.ai
12 answers · 13 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

g2.com/categories/data-warehouse/small-business
30 answers · 9 models
atlan.com/best-cloud-data-warehouses
29 answers · 10 models
trustradius.com/cloud-data-warehouse?company-size=small-business
24 answers · 9 models
valiotti.com/data-warehouse-for-startups-bigquery-vs-snowflake-vs-redshift-…
24 answers · 10 models
fortegrp.com/insights/best-cloud-data-warehouse
22 answers · 9 models
blog.dataddo.com/best-cloud-data-warehouse-solutions-and-how-to-choose-the-…
21 answers · 10 models
clickhouse.com/resources/engineering/top-5-cloud-data-warehouses
21 answers · 8 models
domo.com/learn/article/best-data-warehouse-platforms
20 answers · 9 models
definite.app/blog/data-warehouse-for-startups
19 answers · 7 models
motherduck.com/learn/cloud-data-warehouse-startup-guide
18 answers · 8 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best cloud data warehouse”, “cloud data warehouse”, “cloud data warehouses”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Google BigQuery cloud.google.com80%2248,1003597,405,347
Snowflake snowflake.com12%226368,00037,077718,749118
Amazon aws.amazon.com
Amazon Redshift 4%, Amazon Athena 0%		4%193151,000,0001,380,9399,238,321$20,476
MotherDuck motherduck.com2%295,4006622,21230
Microsoft parent site
Microsoft Fabric Data Warehouse 2%		2%632,240,000403,136
PostgreSQL postgresql.org0%7774,00014,143465,585
ClickHouse Cloud clickhouse.com0%1681,0001543,805473
Panoply panoply.io0%814,800193
Azure azure.com
Azure Synapse Analytics 0%		0%51301,00047,904
Firebolt firebolt.io0%174,4009236,6200

Google's top ten for the three searches hold 21 sites; 4 of them are among the sites the models cited here (clickhouse.com, domo.com, fortegrp.com, reddit.com). The first result for “best cloud data warehouse” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best cloud data warehouse for a small B2B company?”Paraphrase“Which analytical data warehouse platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top cloud data warehouses for a small team and how do they differ?”Budget-constrained“What is the best cloud data warehouse for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a cloud data warehouse. What should we look at?”Negative“Which cloud data warehouses should a small business avoid or be cautious about?”
Claude Haiku 4.5Google BigQuery
Three alternativesClicData, Firebolt, Panoply
against: SnowflakeGoogle BigQuery, SnowflakeChanged
Two alternativesAmazon Redshift, Databricks SQL
Snowflake
One alternativeClicData
against: Google BigQueryGoogle BigQuery
One alternativeSnowflake
against: DuckDBno first choiceagainst: Amazon Redshift, Snowflake
GPT-5.4 miniGoogle BigQuery
Four alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL, Snowflake
Google BigQueryHeld
One alternativeSnowflake
against: Amazon Redshift, PostgreSQLGoogle BigQuery, Snowflake
Three alternativesAmazon Redshift, Azure Synapse Analytics, Microsoft Fabric Data Warehouse
Google BigQuery
Three alternativesAmazon Redshift, Azure Synapse Analytics, Snowflake
against: Databricks SQL, DuckDBno first choicenothing named
Gemini 3.5 FlashGoogle BigQuery
Three alternativesAmazon Redshift, MotherDuck, PostgreSQL
against: SnowflakeGoogle BigQueryHeld
Two alternativesMotherDuck, Snowflake
Google BigQuery
Two alternativesAmazon Redshift, MotherDuck
against: SnowflakeGoogle BigQuery
Four alternativesMotherDuck, Neon, PostgreSQL, Supabase
against: Amazon Redshift, SnowflakeGoogle BigQuery, MotherDuck
Three alternativesAmazon Athena, Amazon Redshift, Snowflake
against: Amazon Redshift, Databricks SQLagainst: Amazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse, Snowflake
Perplexity SonarGoogle BigQuery
Four alternativesAmazon Redshift, Databricks SQL, MotherDuck, Snowflake
Google BigQueryHeld
One alternativeMotherDuck
MotherDuck
Five alternativesAmazon Redshift, ClickHouse Cloud, Databricks SQL, Google BigQuery, Snowflake
Google BigQuery
Four alternativesAmazon Redshift, Azure SQL Database, Microsoft Fabric Data Warehouse, MotherDuck
against: ClickHouse Cloudno first choiceagainst: Amazon Redshift, Azure Synapse/Fabric, Databricks SQL, Google BigQuery, Snowflake
Grok 4.20Google BigQuery
Two alternativesAmazon Redshift, Snowflake
Google BigQueryHeld
Three alternativesAmazon Redshift, Databricks SQL, Snowflake
Google BigQuery
Three alternativesAmazon Redshift, MotherDuck, Snowflake
against: ClickHouse Cloud, Databricks SQLGoogle BigQuery
Three alternativesAmazon Redshift, ClickHouse Cloud, Snowflake
Google BigQuery, Snowflake
One alternativeAmazon Redshift
against: Amazon Redshift, Databricks SQL, Snowflake
Mistral SmallGoogle BigQuery
Two alternativesAmazon Redshift, Snowflake
Google BigQueryHeld
Two alternativesAmazon Redshift, Snowflake
against: FireboltMotherDuck
Two alternativesAzure Synapse Analytics, Google BigQuery
against: Amazon Redshift, SnowflakeGoogle BigQuery
Two alternativesFirebolt, Panoply
no first choiceagainst: Google BigQuery
DeepSeek V4 FlashGoogle BigQuery
Three alternativesDatabricks SQL, MotherDuck, Snowflake
against: Amazon RedshiftGoogle BigQueryHeld
Two alternativesAmazon Redshift, Snowflake
against: ClickHouse Cloud, Databricks SQLGoogle BigQuery, MotherDuck
One alternativeDatabricks SQL
against: Amazon Redshift, SnowflakeGoogle BigQuery
Three alternativesAmazon Redshift, Azure Synapse Analytics, Panoply
against: SnowflakeGoogle BigQuery, Snowflakeagainst: Amazon Redshiftagainst: Amazon Redshift, Azure Synapse Analytics, Google BigQuery, Snowflake
Llama 4 MaverickAmazon Redshift, Google BigQueryGoogle BigQueryChanged
Five alternativesAmazon Redshift, Databricks SQL, Microsoft Fabric Data Warehouse, Oracle Autonomous Data Warehouse, Snowflake
no first choiceGoogle BigQuery
Four alternativesDremio Cloud, Firebolt, Panoply, Snowflake
no first choicenothing named
Qwen 3.7 FlashGoogle BigQuery
Two alternativesAmazon Redshift, Snowflake
Google BigQuery, Microsoft Fabric Data WarehouseChanged
Two alternativesFivetran, Looker Studio
Google BigQuery
Three alternativesAmazon Redshift, MotherDuck, Snowflake
Google BigQuery
Two alternativesAmazon Redshift, ClickHouse Cloud
against: SnowflakeAmazon Redshift, Google BigQuery, Snowflakeagainst: ClickHouse Cloud, Prestoagainst: Amazon Redshift, Google BigQuery, Snowflake
Kimi K2Google BigQuery
Two alternativesAmazon Redshift, Snowflake
Google BigQueryHeld
Two alternativesAmazon Redshift, Snowflake
Google BigQuery
Four alternativesAmazon Redshift, ClickHouse Cloud, MotherDuck, Snowflake
Google BigQuery
Three alternativesAmazon Redshift, Panoply, Snowflake
Google BigQuery
One alternativeAmazon Redshift
against: Snowflakeagainst: Amazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery, Snowflake
GLM 4.7 FlashXSnowflake
Two alternativesAmazon Redshift, Google BigQuery
Google BigQueryChanged
Two alternativesAmazon Redshift, Snowflake
Google BigQuery
Three alternativesAmazon Redshift, Microsoft Fabric Data Warehouse, Snowflake
Google BigQuery
Three alternativesAmazon Redshift, Firebolt, Panoply
no first choice
Three alternativesAmazon Redshift, Google BigQuery, Snowflake
against: Amazon Redshift, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse, Oracle Autonomous Database, Snowflake, Teradata Vantage
MiniMax M2.5Google BigQuery
Three alternativesAmazon Redshift, Databricks SQL, Snowflake
SnowflakeChanged
Four alternativesAmazon Redshift, Azure Synapse Analytics, Google BigQuery, PostgreSQL
against: PanoplyGoogle BigQuery, MotherDuck
Three alternativesAmazon Redshift, ClickHouse Cloud, Snowflake
Google BigQuery
Four alternativesAmazon Redshift, ClickHouse Cloud, Snowflake, Tinybird
no first choiceagainst: Amazon Redshift, Google BigQuery, Snowflake
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:04yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:19yes57 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:40yes622 s
Direct recommendationPerplexity Sonarsonar2026-09-17 08:46yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:22yes1910 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 08:50yes119 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:26yes1013 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:06yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:28yes1036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:17yes1534 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:50yes1736 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:31yes1245 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:22no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:49no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:11yes1023 s
ParaphrasePerplexity Sonarsonar2026-09-17 08:19yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:07yes179 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 09:05no04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:00yes1917 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:49yes54 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:17no045 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:49yes1422 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:32yes18120 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:04no062 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:50yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:51yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:02yes1835 s
ComparativePerplexity Sonarsonar2026-09-17 09:05yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:21yes3715 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 09:12yes1010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:05yes1819 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:02yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:52yes534 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:01yes1453 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:19yes2363 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:31yes830 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:00no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:52no04 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:43yes1423 s
Budget constrainedPerplexity Sonarsonar2026-09-17 08:21yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:26yes1710 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:39yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:45yes911 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:57yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:17yes868 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:26yes10253 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:36yes25132 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:47no013 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:08no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:40no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:32yes925 s
Scale constrainedPerplexity Sonarsonar2026-09-17 09:03yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:00yes1610 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:19no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:54yes1015 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:25yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:07yes536 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:25yes1545 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:53yes1035 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:48yes522 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:21yes2511 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:33no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:30yes2925 s
Negative framingPerplexity Sonarsonar2026-09-17 09:01yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:34yes3716 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 08:56yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:00yes3027 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:59yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:28yes1056 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:20yes2036 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:46yes2542 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:11yes1447 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Azure Synapse read as Azure Synapse Analytics
Databricks read as Databricks SQL
Databricks (Lakehouse) read as Databricks SQL
Databricks SQL / lakehouse read as Databricks SQL
Microsoft Fabric read as Microsoft Fabric Data Warehouse
Microsoft Fabric (early‑stage, enterprise‑oriented) read as Microsoft Fabric Data Warehouse
Unresolved, counted raw
Actian Avalanche
Definite
Y42
Discontinued, still offered
No shut-down product was recommended here.

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