September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Data platform › Data warehouses › Enterprise · September 2026 Edition

Data warehouses for enterprise buyers

Asked as “cloud data warehouse”, and as “analytical data warehouse platform”, on behalf of an enterprise B2B company. 39 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
72%
Clear leader
72Snowflake15Amazon Redshift13Google BigQuery

72% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Snowflake72%22%67endorsed leader
02Amazon Redshift15%25%65accepted challenger
03Google BigQuery Lab in the set13%16%68accepted challenger
Show the four products at 0%, ordered by negative rate
06Azure Synapse Analytics0%29%24criticized challenger
07ClickHouse Cloud0%27%11criticized challenger
05Microsoft Fabric Data Warehouse0%15%20accepted challenger
04Databricks SQL0%12%48accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other eleven models four times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.

One product takes 72% of first choices here, so the chart would put six markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.

What they warned about

Ten of twelve models held their first choice under the paraphrase. Claude Haiku 4.5 and Mistral Small changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amazon Redshift
25%
16 of 65 labels negative · 11 of 12 models · 2 hard negative
“Redshift wins almost nowhere in 2026 unless your stack is AWS-locked and you need RA3 features” Claude Haiku 4.5, negative prompt
Snowflake
22%
15 of 67 labels negative · 11 of 12 models
“Some traditional cloud data warehouses (such as older architectures of Snowflake, Redshift, and BigQuery) may struggle with ultra-fast queries, real-time data ingestion” Mistral Small, negative prompt
Google BigQuery
16%
11 of 68 labels negative · 9 of 12 models · 1 hard negative
“avoid warehouses that are tightly coupled to one cloud (e.g., Azure Synapse for Azure-only, BigQuery for GCP-only)” Mistral Small, negative prompt
Azure Synapse Analytics
29%
7 of 24 labels negative · 6 of 12 models · 2 hard negative
“avoid warehouses that are tightly coupled to one cloud (e.g., Azure Synapse for Azure-only, BigQuery for GCP-only)” Mistral Small, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 907 links across 287 sites, every framing counted. Ranked by the number of answers carrying the site or page.

29 answers · 42 citations · 11 models
vendor site · Domo28 answers · 28 citations · 11 models
20 answers · 20 citations · 8 models
vendor site · Atlan19 answers · 19 citations · 7 models
17 answers · 17 citations · 10 models
vendor site · Google16 answers · 25 citations · 8 models
vendor site · OvalEdge16 answers · 17 citations · 10 models
15 answers · 18 citations · 7 models
vendor site · MotherDuck13 answers · 24 citations · 7 models
13 answers · 14 citations · 9 models
13 answers · 14 citations · 8 models
12 answers · 12 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best cloud data warehouse”, “cloud data warehouse”, “cloud data warehouses”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Snowflake snowflake.com72%226368,00037,077718,749118
Amazon aws.amazon.com
Amazon Redshift 15%, Amazon Athena 0%
15%193151,000,0001,380,9399,238,321$20,476
Google BigQuery cloud.google.com13%2248,1003597,405,347
Databricks databricks.com
Databricks SQL 0%
0%129135,0008,368689,756 company$34,6641206
Microsoft parent site
Microsoft Fabric Data Warehouse 0%, Microsoft Fabric / Azure Synapse 0%
0%632,240,000403,136
Azure azure.com
Azure Synapse Analytics 0%
0%51301,00047,904
ClickHouse Cloud clickhouse.com0%1681,0001543,805473
Azure reserved instances0%
MotherDuck motherduck.com0%295,4006622,21230
SAP parent site
SAP Datasphere 0%
0%12135,00074,309

Google's top ten for the three searches hold 21 sites; 5 of them are among the sites the models cited here (clickhouse.com, domo.com, fortegrp.com, medium.com, scnsoft.com). The first result for “best cloud data warehouse” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best cloud data warehouse for an enterprise B2B company?”Paraphrase“Which analytical data warehouse platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade cloud data warehouses and how do they differ?”Budget-constrained“What is the best cloud data warehouse for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a cloud data warehouse. What should we look at?”Negative“Which cloud data warehouses should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Snowflake
Three alternativesAmazon Redshift, Azure Synapse Analytics, Google BigQuery
no first choiceChangedno first choiceAmazon Redshift
Three alternativesClickHouse Cloud, Google BigQuery, MotherDuck
against: Snowflake
no first choiceagainst: Amazon Redshift, Google BigQuery, Snowflake
GPT-5.4 miniSnowflake
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
SnowflakeHeld
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
Snowflake
Three alternativesAmazon Redshift, Google BigQuery, Microsoft Fabric Data Warehouse
Snowflake
One alternativeGoogle BigQuery
no first choiceagainst: Amazon Redshift, Databricks SQL, Snowflake
Gemini 3.5 FlashSnowflake
Three alternativesDatabricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
SnowflakeHeld
Two alternativesDatabricks SQL, Microsoft Fabric Data Warehouse
Databricks SQL, Snowflake
Three alternativesAmazon Redshift, Google BigQuery, Microsoft Fabric Data Warehouse
against: Azure Synapse Analytics
Amazon Redshift, Google BigQuery
One alternativeMicrosoft Fabric / Azure Synapse
against: Snowflake
no first choiceagainst: Amazon Redshift, Azure Synapse Analytics, Firebolt, Google BigQuery, IBM Netezza on Cloud, Oracle Autonomous Data Warehouse, Snowflake, Teradata Vantage
Perplexity SonarSnowflake
Four alternativesAmazon Redshift, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
SnowflakeHeld
Four alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery
Snowflake
Four alternativesAmazon Redshift, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
Amazon Redshift
Two alternativesGoogle BigQuery, Snowflake
no first choiceagainst: Amazon Redshift, Azure Synapse/Fabric, Databricks SQL, Google BigQuery, Snowflake
Grok 4.20Snowflake
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
SnowflakeHeld
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
no first choiceSnowflake
Two alternativesAmazon Redshift, Google BigQuery
against: Databricks SQL
Google BigQuery, Snowflake
Three alternativesAzure Synapse Analytics, Databricks SQL, Firebolt
against: Amazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse, Snowflake
Mistral SmallSnowflake
Two alternativesDatabricks SQL, Google BigQuery
against: Amazon Redshift
Amazon Redshift, SnowflakeChanged
Three alternativesDatabricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
no first choiceSnowflake
One alternativeAmazon Redshift
against: Google BigQuery
Snowflake
Two alternativesDatabricks SQL, Google BigQuery
against: Amazon Redshift, Microsoft Fabric Data Warehouse
against: Amazon Redshift, Azure Synapse Analytics, Google BigQuery, Snowflake
DeepSeek V4 FlashSnowflake
Five alternativesAmazon Redshift, ClickHouse Cloud, Databricks SQL, Google BigQuery, Microsoft Fabric / Azure Synapse
SnowflakeHeld
One alternativeDatabricks SQL
against: Amazon Redshift, Google BigQuery
no first choiceGoogle BigQuery
One alternativeAmazon Redshift
against: Snowflake
Snowflake
Two alternativesAmazon Redshift, Google BigQuery
against: Amazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Exasol, Microsoft Fabric Data Warehouse, Snowflake, Teradata Vantage, Vertica
Llama 4 Maverickno first choiceno first choiceHeldGoogle BigQuery, Snowflake
Five alternativesAmazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Databricks SQL, Microsoft Fabric Data Warehouse
Amazon Redshift
Five alternativesAmazon Athena, Azure Synapse Analytics, Azure reserved instances, ClickHouse Cloud, Google BigQuery
no first choicenothing named
Qwen 3.7 FlashSnowflake
Four alternativesAmazon Redshift, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
SnowflakeHeld
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
Databricks SQL, Snowflake
Three alternativesAmazon Redshift, Google BigQuery, Microsoft Fabric Data Warehouse
Amazon Redshift
One alternativeAzure Synapse Analytics
against: Google BigQuery, Snowflake
no first choiceagainst: Amazon Athena, Amazon Redshift, Apache Druid, Apache Spark, ClickHouse Cloud, Databricks SQL, Google BigQuery, Oracle Exadata, QuestDB, Snowflake, Teradata Vantage
Kimi K2Snowflake
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
SnowflakeHeld
Two alternativesDatabricks SQL, Google BigQuery
Snowflake
Three alternativesAmazon Redshift, Azure Synapse Analytics, Google BigQuery
Google BigQuery
Two alternativesAmazon Redshift, Snowflake
no first choiceagainst: Amazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery, Snowflake
GLM 4.7 FlashXSnowflake
Four alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery
SnowflakeHeld
Two alternativesAmazon Redshift, Google BigQuery
Snowflake
Eight alternativesAmazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse, Oracle Autonomous Data Warehouse, SAP Datasphere
Google BigQuery
Two alternativesAmazon Redshift, Snowflake
no first choiceagainst: Amazon Redshift, Azure Synapse Analytics, Google BigQuery, Microsoft SQL Server, Oracle, Snowflake
MiniMax M2.5Snowflake
Two alternativesDatabricks SQL, Google BigQuery
against: Amazon Redshift
SnowflakeHeld
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
Google BigQuery, Snowflake
Four alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL, Microsoft Fabric Data Warehouse
Snowflake
One alternativeGoogle BigQuery
against: Amazon Redshift
no first choiceagainst: Amazon Redshift, Snowflake
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:08no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:11yes28 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:08yes1424 s
Direct recommendationPerplexity Sonarsonar2026-09-17 09:03yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:56yes3316 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 08:29yes1413 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:05yes717 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:41yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:06no039 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:37yes1024 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:11yes981 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:25yes1021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:25no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:37yes55 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:41yes821 s
ParaphrasePerplexity Sonarsonar2026-09-17 08:20yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:17yes148 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 08:51yes1111 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:11yes1920 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:52yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:52yes1032 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:40yes1433 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:43no08 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:32yes537 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:45yes1814 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:18yes410 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:05yes1631 s
ComparativePerplexity Sonarsonar2026-09-17 08:43yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:19yes148 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 08:29yes55 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:17yes1013 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:09yes54 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:25yes533 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:29yes1028 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:53yes1980 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:05yes519 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:37yes1713 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:27yes66 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:23yes1930 s
Budget constrainedPerplexity Sonarsonar2026-09-17 09:11yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:37yes2914 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 09:04yes78 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:22yes1724 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:59yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:24yes1075 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:45yes1021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:36yes29161 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:19yes19101 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:40yes1811 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:08yes47 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:57no017 s
Scale constrainedPerplexity Sonarsonar2026-09-17 08:41yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:17yes2513 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:57no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:33yes3023 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:54yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:46no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:17yes2548 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:55yes1355 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:42no016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:08yes2713 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:22yes48 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:21yes827 s
Negative framingPerplexity Sonarsonar2026-09-17 08:36yes209 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:53yes2415 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 08:51yes1913 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:31yes2437 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:12yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:28no050 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:51yes2445 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:38yes3442 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:24yes2481 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Azure Synapse read as Azure Synapse Analytics
Databricks read as Databricks SQL
Databricks (SQL) read as Databricks SQL
Databricks (SQL/Lakehouse) read as Databricks SQL
Fabric read as Microsoft Fabric Data Warehouse
Microsoft Fabric read as Microsoft Fabric Data Warehouse
Microsoft Fabric (Synapse Analytics) read as Microsoft Fabric Data Warehouse
Microsoft Fabric (formerly Azure Synapse) read as Microsoft Fabric Data Warehouse
Microsoft Fabric (including Azure Synapse Analytics) read as Microsoft Fabric Data Warehouse
Teradata read as Teradata Vantage
Unresolved, counted raw
Azure reserved instances
IBM Netezza on Cloud
Vertica
Yellowbrick (Distributed Cloud)
Discontinued, still offered
No shut-down product was recommended here.
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