September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Data platform › Data warehouses · September 2026 Edition

Data warehouses

Asked as “cloud data warehouse”, and as “analytical data warehouse platform”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
47%
Clear leader
47Snowflake44Google BigQuery02ClickHouse Cloud07others

47% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Snowflake47%28%65criticized default
02Google BigQuery Lab in the set44%16%67endorsed leader
03ClickHouse Cloud2%14%22accepted challenger
Show the four products at 0%, ordered by negative rate
04Amazon Redshift0%24%62accepted challenger
05Databricks SQL0%23%47accepted challenger
07Azure Synapse Analytics0%21%24accepted challenger
06Microsoft Fabric Data Warehouse0%8%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other eleven models nineteen times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
M06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Snowflake47%
02Google BigQuery44%
03ClickHouse Cloud2%
04Amazon Redshift0%
05Databricks SQL0%
06Microsoft Fabric Data Warehouse0%
07Azure Synapse Analytics0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amazon Redshift
24%
15 of 62 labels negative · 11 of 12 models · 3 hard negative
“provisioning (always-on) solutions like Redshift can quietly rack up bills when idle” DeepSeek V4 Flash, budget prompt
Snowflake
28%
18 of 65 labels negative · 11 of 12 models · 1 hard negative
“Avoid Snowflake for tight budgets” DeepSeek V4 Flash, budget prompt
Google BigQuery
16%
11 of 67 labels negative · 11 of 12 models
“BigQuery can be great, but on-demand query pricing can surprise teams if you don't put quotas and guardrails in place.” GPT-5.4 mini, negative prompt
Databricks SQL
23%
11 of 47 labels negative · 6 of 12 models
“only if your roadmap is heavily ML/AI-driven ... but DBU pricing is unpredictable, and it's the most operationally expensive of the four” DeepSeek V4 Flash, paraphrase prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

65 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 862 links across 249 sites, every framing counted. Ranked by the number of answers carrying the site or page.

30 answers · 45 citations · 11 models
vendor site · Atlan22 answers · 22 citations · 10 models
20 answers · 20 citations · 9 models
19 answers · 20 citations · 9 models
vendor site · MotherDuck18 answers · 23 citations · 7 models
vendor site · Domo18 answers · 18 citations · 10 models
15 answers · 27 citations · 8 models
vendor site · Dataddo13 answers · 13 citations · 7 models
11 answers · 17 citations · 6 models
11 answers · 13 citations · 7 models
11 answers · 11 citations · 6 models
11 answers · 11 citations · 5 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best cloud data warehouse”, “cloud data warehouse”, “cloud data warehouses”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Snowflake snowflake.com47%226368,00037,077718,749118
Google BigQuery cloud.google.com44%2248,1003597,405,347
ClickHouse Cloud clickhouse.com2%1681,0001543,805473
Firebolt firebolt.io2%174,4009236,6200
MotherDuck motherduck.com2%295,4006622,21230
Domo domo.com2%5135,0004,397255,482872
Amazon aws.amazon.com
Amazon Redshift 0%
0%193151,000,0001,380,9399,238,321$20,476
Databricks databricks.com
Databricks SQL 0%
0%129135,0008,368689,756 company$34,6641206
Microsoft parent site
Microsoft Fabric Data Warehouse 0%, Microsoft Fabric / Synapse 0%, Microsoft Fabric / Azure Synapse 0%
0%632,240,000403,136
Azure azure.com
Azure Synapse Analytics 0%
0%51301,00047,904

Google's top ten for the three searches hold 21 sites; 6 of them are among the sites the models cited here (clickhouse.com, domo.com, fortegrp.com, medium.com, reddit.com, scnsoft.com). The first result for “best cloud data warehouse” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best cloud data warehouse for a mid-market B2B company?”Paraphrase“Which analytical data warehouse platform would you recommend to a mid-sized B2B company?”Comparative“What are the top cloud data warehouses and how do they differ?”Budget-constrained“What is the best cloud data warehouse for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a cloud data warehouse. What should we look at?”Negative“Which cloud data warehouses should I avoid or be cautious about?”
Claude Haiku 4.5no first choice
One alternativeFirebolt
against: Snowflake
SnowflakeChanged
Two alternativesFirebolt, Google BigQuery
no first choice
Three alternativesAmazon Redshift, Google BigQuery, Snowflake
Google BigQuery
Three alternativesAmazon Redshift, DuckDB, Snowflake
no first choiceagainst: Amazon Redshift, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse, Snowflake
GPT-5.4 miniSnowflake
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
SnowflakeHeld
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
Google BigQuery, Snowflake
Three alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL
Google BigQuery
One alternativeAmazon Redshift
against: Snowflake
no first choiceagainst: Amazon Redshift, Google BigQuery, Snowflake
Gemini 3.5 FlashSnowflake
Three alternativesAmazon Redshift, Google BigQuery, Microsoft Fabric Data Warehouse
against: Databricks SQL
SnowflakeHeld
Three alternativesDatabricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
Databricks SQL, Snowflake
Three alternativesAmazon Redshift, Google BigQuery, Microsoft Fabric Data Warehouse
MotherDuck
Three alternativesClickHouse Cloud, Google BigQuery, PostgreSQL
against: Amazon Redshift, Snowflake
Google BigQuery, Snowflake
Two alternativesDatabricks SQL, Microsoft Fabric / Synapse
against: Amazon Redshift
against: Amazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery, IBM Netezza, Oracle Exadata, Snowflake, Teradata Vantage
Perplexity SonarSnowflake
Five alternativesAmazon Redshift, Azure SQL Database, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
Google BigQueryChanged
Two alternativesAmazon Redshift, Snowflake
no first choiceClickHouse Cloud, Google BigQuery
One alternativeMotherDuck
no first choiceagainst: Amazon Redshift, Azure Synapse/Fabric, ClickHouse Cloud, Google BigQuery, Snowflake
Grok 4.20Snowflake
Two alternativesAmazon Redshift, Google BigQuery
SnowflakeHeld
Two alternativesAmazon Redshift, Google BigQuery
against: Databricks SQL
Snowflake
Four alternativesAmazon Redshift, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
Google BigQuery
One alternativeAmazon Redshift
against: Databricks SQL, Snowflake
Google BigQuery, Snowflake
Three alternativesAmazon Redshift, Azure Synapse/Fabric, Databricks SQL
against: Amazon Redshift, Databricks SQL, Google BigQuery, Snowflake
Mistral SmallGoogle BigQuery, SnowflakeSnowflakeChanged
One alternativeGoogle BigQuery
against: Amazon Redshift, Databricks SQL
Google BigQuery, Snowflake
Four alternativesAmazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Databricks SQL
Firebolt, Google BigQuery
One alternativeClickHouse Cloud
no first choicenothing named
DeepSeek V4 FlashSnowflake
Two alternativesAmazon Redshift, Google BigQuery
against: Databricks SQL
Google BigQueryChanged
One alternativeSnowflake
against: Amazon Redshift, Databricks SQL
Google BigQuery, Snowflake
Three alternativesAmazon Redshift, Databricks SQL, Microsoft Fabric / Azure Synapse
Google BigQuery
Two alternativesClickHouse Cloud, Firebolt
against: Amazon Redshift, Snowflake
no first choiceagainst: Amazon Redshift, Apache Druid, ClickHouse Cloud, Google BigQuery, Oracle Exadata, Pinot, Snowflake, Teradata Vantage
Llama 4 MaverickSnowflake
Two alternativesAzure SQL Database, Google BigQuery
DomoChanged
One alternativeSkyvia
no first choiceGoogle BigQuery
Four alternativesDremio Cloud, Firebolt, Panoply, Snowflake
no first choiceagainst: Google BigQuery, Snowflake
Qwen 3.7 FlashSnowflake
Three alternativesAmazon Redshift, Google BigQuery, Microsoft Fabric Data Warehouse
against: Databricks SQL
SnowflakeHeld
Three alternativesAmazon Redshift, Azure Synapse Analytics, Google BigQuery
Snowflake
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
Google BigQuery
One alternativePanoply
against: Snowflake
Google BigQuery, Snowflake
One alternativeAmazon Redshift
against: Databricks SQL
against: Amazon Redshift, Azure Synapse Analytics, Google BigQuery, Snowflake
Kimi K2Google BigQuery
Two alternativesAmazon Redshift, Snowflake
SnowflakeChanged
Three alternativesAmazon Redshift, Databricks SQL, Google BigQuery
Snowflake
Five alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery, Microsoft Fabric Data Warehouse
Google BigQuery
Three alternativesAmazon Redshift, Dremio Cloud, Panoply
against: Snowflake
no first choice
Four alternativesAmazon Redshift, Azure Synapse Analytics, Google BigQuery, Snowflake
against: Amazon Redshift, Azure Synapse Analytics, Google BigQuery, IBM Db2 Warehouse
GLM 4.7 FlashXGoogle BigQuery
Three alternativesAmazon Redshift, Microsoft Fabric Data Warehouse, Snowflake
SnowflakeChanged
Six alternativesAmazon Redshift, Azure Synapse Analytics, ClickHouse Cloud, Databricks SQL, Google BigQuery, Oracle Autonomous Data Warehouse
Google BigQuery, Snowflake
Two alternativesAmazon Redshift, Azure Synapse Analytics
Google BigQuery
One alternativeAmazon Redshift
against: Snowflake
no first choiceagainst: Amazon Redshift, Amazon SimpleDB, Azure Synapse Analytics, Google BigQuery, Neon, Oracle, SAP Datasphere, Snowflake, Tabular, Teradata Vantage
MiniMax M2.5Snowflake
Four alternativesAmazon Redshift, Azure Synapse Analytics, Databricks SQL, Google BigQuery
against: ClickHouse Cloud, Starburst
Google BigQuery, SnowflakeChanged
Two alternativesAmazon Redshift, Databricks SQL
no first choiceGoogle BigQuery
Two alternativesAmazon Redshift, Azure Synapse Analytics
no first choiceagainst: Alibaba Cloud AnalyticDB, Amazon Redshift, Azure Synapse Analytics, Google BigQuery, IBM Db2 Warehouse, Oracle Cloud Infrastructure (OCI) Analytic Warehouse, Snowflake
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:22yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:24yes14 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:34yes1427 s
Direct recommendationPerplexity Sonarsonar2026-09-17 08:34yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:00yes1911 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 09:00yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:22yes1012 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:24yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:27no037 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:20yes1024 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:11yes1426 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:21no064 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:16yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:09yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:00yes922 s
ParaphrasePerplexity Sonarsonar2026-09-17 08:31yes196 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:21yes3917 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 08:27yes109 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:03yes912 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:12yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:58yes530 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:55yes1026 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:42yes2937 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:47yes1040 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:03yes1812 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:51yes46 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:21yes1028 s
ComparativePerplexity Sonarsonar2026-09-17 08:44yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:30yes2713 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 08:24yes55 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:12yes1017 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:24yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:02yes532 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:33yes525 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:32yes25115 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:51yes517 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:04no04 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:21yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:38yes1523 s
Budget constrainedPerplexity Sonarsonar2026-09-17 09:03yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:03yes1810 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:53yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:55yes810 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:31yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:57yes523 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:58yes1044 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:29yes2578 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:01yes1551 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:45no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:20no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:55yes826 s
Scale constrainedPerplexity Sonarsonar2026-09-17 08:19yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:18yes1410 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 09:05no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:38yes1819 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:05yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:09yes527 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:07yes1022 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:00yes923 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:04no043 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:18yes1812 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:02yes68 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:41yes2323 s
Negative framingPerplexity Sonarsonar2026-09-17 09:00yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 08:22yes4316 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 08:46yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:52yes2937 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:43yes94 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:53yes3080 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:08yes2432 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:01yes2968 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:20yes538 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Haiku 4.5
0 of 2 flipped
GPT-5.4 mini
1 of 4 flipped
Gemini 3.5 Flash
2 of 5 flipped
Perplexity Sonar
2 of 3 flipped
Grok 4.20
1 of 5 flipped
Mistral Small
4 of 5 flipped
DeepSeek V4 Flash
3 of 4 flipped
Llama 4 Maverick
2 of 4 flipped
Qwen 3.7 Flash
1 of 5 flipped
Kimi K2
4 of 6 flipped
GLM 4.7 FlashX
3 of 4 flipped
MiniMax M2.5
0 of 3 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Azure Synapse read as Azure Synapse Analytics
Databricks read as Databricks SQL
Databricks (Lakehouse) read as Databricks SQL
Databricks SQL / Lakehouse read as Databricks SQL
Fabric read as Microsoft Fabric Data Warehouse
Microsoft Fabric read as Microsoft Fabric Data Warehouse
Teradata read as Teradata Vantage
Unresolved, counted raw
Alibaba Cloud AnalyticDB
Amazon SimpleDB (AWS)
IBM Netezza
Mch Strategic Data
Oracle Cloud Infrastructure (OCI) Analytic Warehouse
Tabular
Discontinued, still offered
No shut-down product was recommended here.
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