September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Developer platform › Feature flags › Small business · September 2026 Edition

Feature flags for small business buyers

Asked as “feature flag platform”, and as “feature management tool”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
43%
Clear leader
43ConfigCat16PostHog Feature Flags14Flagsmith27others

43% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01ConfigCat43%4%57endorsed leader
02PostHog Feature Flags16%2%43accepted challenger
03Flagsmith14%5%57accepted challenger
04GrowthBook4%3%35accepted challenger
05Statsig4%3%29accepted challenger
06DevCycle4%0%12accepted challenger
07Unleash2%11%44accepted challenger
08Split2%56%18criticized challenger
09LaunchDarkly2%85%53criticized challenger
Show the one product at 0%, ordered by negative rate
10Optimizely0%70%10criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01ConfigCat43%
02PostHog Feature Flags16%
03Flagsmith14%
04GrowthBook4%
05Statsig4%
06DevCycle4%
07Unleash2%
08Split2%
09LaunchDarkly2%
10Optimizely0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LaunchDarkly
85%
45 of 53 labels negative · 12 of 12 models · 14 hard negative
“LaunchDarkly is generally not worth the cost for a team under 10 engineers with straightforward on/off flags” Claude Haiku 4.5, negative prompt
Split
56%
10 of 18 labels negative · 10 of 12 models · 4 hard negative
“Tied to full DevOps suite; strong for experimentation but enterprise-oriented pricing and integration depth overwhelms simple needs.” Grok 4.20, negative prompt
Optimizely
70%
7 of 10 labels negative · 6 of 12 models · 4 hard negative
“Be most cautious with: ... enterprise experimentation platforms like Optimizely/Split \u2014 they're built for scale you don't have yet” DeepSeek V4 Flash, negative prompt
Unleash
11%
5 of 44 labels negative · 4 of 12 models
“Targeting is typically user-level; B2B org-level targeting often requires extra work or custom attributes; limited analytics/experiments out of the box.” GLM 4.7 FlashX, paraphrase prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 867 links across 138 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Harness42 answers · 44 citations · 11 models
vendor site · GrowthBook35 answers · 76 citations · 11 models
vendor site · ConfigCat35 answers · 54 citations · 11 models
vendor site · Amplitude32 answers · 51 citations · 11 models
vendor site · LinkedIn24 answers · 24 citations · 9 models
vendor site · Guideflow22 answers · 25 citations · 8 models
vendor site · Statsig21 answers · 31 citations · 10 models
21 answers · 21 citations · 10 models
20 answers · 25 citations · 9 models
20 answers · 23 citations · 9 models
vendor site · Flagsmith18 answers · 25 citations · 8 models
vendor site · LaunchDarkly17 answers · 23 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best feature flag platform”, “feature flag platform”, “feature flag platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
ConfigCat configcat.com43%12759034,12726
PostHog Feature Flags posthog.com16%100320625,936120
Flagsmith flagsmith.com14%15788052,61833
Reflag reflag.com8%814001930
GrowthBook growthbook.io4%1202,9001426,646261
Statsig statsig.com4%12012,100182353,837$1766
DevCycle devcycle.com4%2326012,7010
Unleash getunleash.io2%17122,20013,4418,25054
Split split.io2%62246,000342,4921,066
LaunchDarkly launchdarkly.com2%17914,80041040,192$66211

Google's top ten for the three searches hold 15 sites; 5 of them are among the sites the models cited here (configcat.com, flagsmith.com, getunleash.io, growthbook.io, launchdarkly.com). The first result for “best feature flag platform” is growthbook.io.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best feature flag platform for a small B2B company?”Paraphrase“Which feature management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top feature flag platforms for a small team and how do they differ?”Budget-constrained“What is the best feature flag platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a feature flag platform. What should we look at?”Negative“Which feature flag platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: LaunchDarklyReflagChanged
One alternativeSavio
against: AB Tasty, Optimizely
ConfigCat
Three alternativesFlagsmith, Statsig, Unleash
against: LaunchDarkly
no first choice
Four alternativesAWS AppConfig, Azure Feature Management, Firebase, Unleash
no first choiceagainst: Amplitude, ConfigCat, LaunchDarkly, Optimizely
GPT-5.4 miniConfigCat
One alternativeFlagsmith
against: LaunchDarkly
ConfigCatHeld
One alternativeLaunchDarkly
ConfigCat, Flagsmith
One alternativeUnleash
against: LaunchDarkly
ConfigCat, Flagsmithagainst: LaunchDarklyno first choiceagainst: Harness FME, LaunchDarkly, Optimizely Feature Experimentation, Split
Gemini 3.5 FlashPostHog Feature Flags
Three alternativesConfigCat, Flagsmith, Schematic
against: LaunchDarkly
PostHog Feature FlagsHeld
Three alternativesConfigCat, Flagsmith, Schematic
against: LaunchDarkly
ConfigCat
Four alternativesDevCycle, Flagsmith, GrowthBook, PostHog Feature Flags
ConfigCat
Four alternativesFlagsmith, GrowthBook, PostHog Feature Flags, Statsig
against: LaunchDarkly
ConfigCat
Five alternativesFlagsmith, GrowthBook, PostHog Feature Flags, Statsig, Unleash
against: LaunchDarkly
against: GrowthBook, LaunchDarkly, Optimizely, Split, Unleash
Perplexity SonarFlagsmith, PostHog Feature Flags
One alternativeGrowthBook
against: LaunchDarkly
ConfigCat, ReflagChanged
One alternativeFlagsmith
against: LaunchDarkly
ConfigCat
Five alternativesDevCycle, Flagsmith, GrowthBook, PostHog Feature Flags, Unleash
ConfigCat
Three alternativesFlagsmith, GrowthBook, Unleash
against: PostHog Feature Flags
no first choiceagainst: Eppo, Harness Feature Flags, LaunchDarkly, Split
Grok 4.20Flagsmith
One alternativePostHog Feature Flags
against: LaunchDarkly, Unleash
ConfigCat, FlagsmithChanged
One alternativePostHog Feature Flags
against: LaunchDarkly, Statsig, Unleash
PostHog Feature Flags, Statsig
Four alternativesConfigCat, Flagsmith, GrowthBook, Unleash
against: LaunchDarkly
Flagsmith, PostHog Feature Flags
Two alternativesGrowthBook, Unleash
against: LaunchDarkly
no first choice
Five alternativesConfigCat, Flagsmith, GrowthBook, Statsig, Unleash
against: LaunchDarkly
against: LaunchDarkly, Optimizely, Split
Mistral SmallConfigCat
One alternativeFlagsmith
against: LaunchDarkly
no first choiceChangedConfigCat
Four alternativesFlagsmith, PostHog Feature Flags, Split, Unleash
against: LaunchDarkly
ConfigCat, DevCycle
Three alternativesFlagsmith, PostHog Feature Flags, Statsig
no first choiceagainst: Flagsmith, LaunchDarkly, Split, Unleash
DeepSeek V4 FlashConfigCat
Three alternativesFlagsmith, GrowthBook, PostHog Feature Flags
against: LaunchDarkly
ConfigCatHeld
Three alternativesFlagsmith, LaunchDarkly, Unleash
ConfigCat
Five alternativesFlagsmith, PostHog Feature Flags, Split, Statsig, Unleash
against: LaunchDarkly
ConfigCat
Four alternativesGrowthBook, PostHog Feature Flags, Statsig, Unleash
against: LaunchDarkly
ConfigCat, DevCycle
Two alternativesGrowthBook, Statsig
against: LaunchDarkly
against: CloudBees Feature Management, Harness, LaunchDarkly, Optimizely, Split
Llama 4 MaverickReflag
Three alternativesConfigCat, Harness FME, LaunchDarkly
no first choiceChangedno first choiceConfigCatLaunchDarkly
Two alternativesFlagsmith, Unleash
against: Eppo, Flagsmith, LaunchDarkly, Split
Qwen 3.7 FlashConfigCat
Two alternativesFlagsmith, GrowthBook
against: LaunchDarkly
FlagsmithChanged
One alternativeUnleash
ConfigCat
Two alternativesFlagsmith, Unleash
against: LaunchDarkly
Statsig, Unleash
One alternativeGrowthBook
against: LaunchDarkly, Split
Flagsmith, Statsig
One alternativeUnleash
against: LaunchDarkly
against: LaunchDarkly
Kimi K2ConfigCat, Split
Two alternativesFlagsmith, GrowthBook
against: LaunchDarkly
PostHog Feature FlagsChanged
Two alternativesConfigCat, GrowthBook
PostHog Feature Flags
Five alternativesConfigCat, DevCycle, Flagsmith, Statsig, Unleash
GrowthBook, PostHog Feature Flags
Three alternativesConfigCat, Flagsmith, Unleash
PostHog Feature Flags
Four alternativesConfigCat, Flagsmith, Statsig, Unleash
against: LaunchDarkly
against: LaunchDarkly, Optimizely, Split
GLM 4.7 FlashXConfigCat
Four alternativesFlagsmith, PostHog Feature Flags, Statsig, Unleash
against: LaunchDarkly
PostHog Feature FlagsChanged
One alternativeReflag
against: ConfigCat, Flagsmith, LaunchDarkly, Unleash
Flagsmith, Unleash
Five alternativesConfigCat, DevCycle, GrowthBook, PostHog Feature Flags, Statsig
against: LaunchDarkly
ConfigCat
Four alternativesFlagsmith, GrowthBook, PostHog Feature Flags, Statsig
no first choiceagainst: Harness FME, LaunchDarkly
MiniMax M2.5ConfigCat
Two alternativesFlagsmith, GrowthBook
against: LaunchDarkly
ReflagChanged
Three alternativesConfigCat, PostHog Feature Flags, Statsig
ConfigCat, DevCycle
Two alternativesSplit, Statsig
against: LaunchDarkly
ConfigCat, GrowthBook
Two alternativesFlagsmith, PostHog Feature Flags
no first choiceagainst: LaunchDarkly, Optimizely, Split
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 14:05no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:24yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:13yes1526 s
Direct recommendationPerplexity Sonarsonar2026-09-17 14:13yes196 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:18yes4818 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 13:14yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:39yes1416 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:11yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 14:13yes1023 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:51yes1019 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:46yes2568 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:30yes1016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:31yes96 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:04yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 10:23yes519 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:26yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 11:50yes199 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 12:26no01 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:01yes1011 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:44yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 14:08no029 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:26yes918 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:36yes2081 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:34yes1669 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:14yes1612 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:21yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:30yes1029 s
ComparativePerplexity Sonarsonar2026-09-17 10:48yes166 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:58yes2514 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 12:53yes710 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:10yes913 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:04yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:02yes1046 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:22yes1559 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:03yes13259 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:42yes928 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:53no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:08yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:49yes1319 s
Budget constrainedPerplexity Sonarsonar2026-09-17 10:32yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:04yes4818 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 12:07yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:15yes1014 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:32yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:36yes539 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:52yes919 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:44yes1268 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:50yes1519 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:40no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:32no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:14yes622 s
Scale constrainedPerplexity Sonarsonar2026-09-17 11:02yes199 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:14yes1612 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 11:38no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:41yes1826 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:58yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:19no035 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:11yes1428 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:09yes2346 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:19no013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:53yes1610 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:41yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:58yes1020 s
Negative framingPerplexity Sonarsonar2026-09-17 13:58yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:23yes2012 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 14:08yes1410 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:56yes2523 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:38yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:22yes1327 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:05yes2836 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:00yes2551 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:47yes2055 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
CloudBees read as CloudBees Feature Management
PostHog read as PostHog Feature Flags
Unresolved, counted raw
AB Tasty
AppConfig
Azure Feature Management
Cloudflare's Flagship
Configu
Savio
Userback
Vercel Feature Flags
Discontinued, still offered
No shut-down product was recommended here.
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