September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Developer platform › API gateways › Small business · September 2026 Edition

API gateways for small business buyers

Asked as “API gateway”, and as “API gateway and traffic management tool”, on behalf of a small B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
43%
Clear leader
43Zuplo25Kong Gateway12Amazon API Gateway20others

43% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Zuplo43%0%49endorsed leader
02Kong Gateway25%41%76criticized challenger
03Amazon API Gateway12%20%64accepted challenger
04Tyk7%2%55accepted challenger
05Cloudflare API Gateway4%0%12accepted challenger
06Apache APISIX4%7%14accepted challenger
07Azure API Management2%56%18criticized challenger
08Apigee Lab in the set2%81%26criticized challenger
Show the two products at 0%, ordered by negative rate
10NGINX0%13%15accepted challenger
09Traefik Hub0%6%16accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Apigee is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models one time of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Zuplo43%
02Kong Gateway25%
03Amazon API Gateway12%
04Tyk7%
05Cloudflare API Gateway4%
06Apache APISIX4%
07Azure API Management2%
08Apigee2%
09Traefik Hub0%
10NGINX0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Kong Gateway
41%
31 of 76 labels negative · 11 of 12 models · 7 hard negative
“Avoid heavy self-hosted solutions like Kong unless you specifically need the plugin ecosystem” Qwen 3.7 Flash, budget prompt
Apigee
81%
21 of 26 labels negative · 10 of 12 models · 14 hard negative
“Apigee is one API gateway that is recommended to be avoided due to its outdated technology and lack of fit for modern cloud-native architectures” Llama 4 Maverick, negative prompt
Azure API Management
56%
10 of 18 labels negative · 8 of 12 models · 2 hard negative
“six-figure price tags and extreme administrative complexity. Overkill for a small team.” DeepSeek V4 Flash, direct prompt
Amazon API Gateway
20%
13 of 64 labels negative · 8 of 12 models
“AWS API Gateway is a common choice, but small businesses should watch request volume, data transfer, caching, WebSocket connection time” GPT-5.4 mini, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

62 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 909 links across 183 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Zuplo45 answers · 107 citations · 11 models
33 answers · 53 citations · 10 models
33 answers · 33 citations · 11 models
32 answers · 32 citations · 10 models
vendor site · KnoxCall31 answers · 31 citations · 10 models
25 answers · 32 citations · 10 models
23 answers · 23 citations · 8 models
vendor site · DigitalAPI20 answers · 21 citations · 10 models
vendor site · Gravitee19 answers · 21 citations · 9 models
18 answers · 21 citations · 10 models
vendor site · Tyk16 answers · 32 citations · 10 models
vendor site · SourceForge15 answers · 17 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “api gateway”, “api gateways”, “best api gateway”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Zuplo zuplo.com43%16939007,963
Kong konghq.com
Kong Gateway 25%
25%3598809320,236 company$376624
Amazon aws.amazon.com
Amazon API Gateway 12%
12%317151,000,0001,380,9399,238,321$20,4761
Tyk tyk.io7%2151,300427,9630
Cloudflare parent site
Cloudflare API Gateway 4%, Cloudflare Workers 0%, Cloudflare Gateway 0%
4%134550,00010,897
Apache APISIX apache.org4%5526061,144,0250
Postman postman.com2%11990,5007,676221,85529
Azure parent site
Azure API Management 2%
2%275301,00047,904
Apigee cloud.google.com
Apigee 2%, Google Cloud Endpoints 0%
2%3205,4003517,405,3477
Traefik Hub traefik.io0%219046,09590

Google's top ten for the three searches hold 18 sites; 2 of them are among the sites the models cited here (api7.ai, reddit.com). The first result for “api gateway” is aws.amazon.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best API gateway for a small B2B company?”Paraphrase“Which API gateway and traffic management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top API gateways for a small team and how do they differ?”Budget-constrained“What is the best API gateway for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a API gateway. What should we look at?”Negative“Which API gateways should a small business avoid or be cautious about?”
Claude Haiku 4.5Amazon API Gateway, Kong Gateway, TykZuploChanged
Two alternativesAmazon API Gateway, Merge
Zuplo
Three alternativesAmazon API Gateway, Kong Gateway, NGINX
Zuplo
Five alternativesAmazon API Gateway, Apache APISIX, Apigee, Azure API Management, Kong Gateway
no first choiceagainst: Amazon API Gateway
GPT-5.4 miniZuplo
One alternativeAmazon API Gateway
against: Apigee, Kong Gateway
Azure API ManagementChanged
Two alternativesAmazon API Gateway, Kong Gateway
Amazon API Gateway
Three alternativesCloudflare API Gateway, Kong Gateway, Tyk
against: Apigee
Kong Gateway
Three alternativesCloudflare API Gateway, Cloudflare Workers, NGINX
against: Amazon API Gateway
no first choiceagainst: Amazon API Gateway, Apigee, Azure API Management
Gemini 3.5 FlashZuplo
Three alternativesAmazon API Gateway, Gravitee, Tyk
against: Kong Gateway
ZuploHeld
Two alternativesAmazon API Gateway, Tyk
against: Kong Gateway
Zuplo
Four alternativesAmazon API Gateway, Kong Gateway, KrakenD, Tyk
Zuplo
Three alternativesAmazon API Gateway, KrakenD, Tyk
against: Kong Gateway
Zuplo
Five alternativesAmazon API Gateway, GCP API Gateway, Kong Gateway, Tyk, Unkey
against: Apigee, MuleSoft Anypoint Platform
against: Amazon API Gateway, Ambassador, Apache APISIX, Apigee, Azure API Management, Kong Gateway, MuleSoft Anypoint Platform
Perplexity SonarZuplo
Two alternativesAmazon API Gateway, Tyk
against: Kong Gateway
Amazon API Gateway, ZuploChanged
Two alternativesPostman, Tyk
Zuplo
Four alternativesAmazon API Gateway, NGINX, Traefik Hub, Tyk
against: Kong Gateway
Amazon API Gateway, Zuplo
One alternativeTyk
against: Kong Gateway
no first choiceagainst: Apigee, Axway Amplify API Management, Azure API Management, Boomi, MuleSoft Anypoint Platform, SAP API Management
Grok 4.20Zuplo
Two alternativesAmazon API Gateway, Kong Gateway
Kong GatewayChanged
Three alternativesApache APISIX, Tyk, Zuplo
against: Amazon API Gateway
no first choice
One alternativeTraefik Hub
Kong Gateway
Three alternativesApache APISIX, Tyk, Zuplo
against: Amazon API Gateway
Kong Gateway
Three alternativesAmazon API Gateway, Cloudflare Gateway, Tyk
against: Amazon API Gateway, Apigee, Azure API Management, Kong Gateway
Mistral SmallZuplo
Two alternativesAmazon API Gateway, Tyk
against: Kong Gateway
Apigee, Kong GatewayChanged
One alternativeTyk
Zuplo
Four alternativesAmazon API Gateway, Gravitee, Kong Gateway, Tyk
Zuplo
One alternativeTyk
against: Kong Gateway
no first choiceagainst: Google Cloud API Gateway
DeepSeek V4 FlashZuplo
Two alternativesAmazon API Gateway, Tyk
against: Apigee, Azure API Management, Kong Gateway, MuleSoft Anypoint Platform
Tyk, ZuploChanged
One alternativeAmazon API Gateway
against: Apigee, Kong Gateway
Zuplo
Five alternativesAmazon API Gateway, Cloudflare API Gateway, NGINX, Traefik Hub, Tyk
against: Apigee, Kong Gateway, MuleSoft Anypoint Platform
Apache APISIX, Kong Gateway
Three alternativesAmazon API Gateway, Cloudflare API Gateway, KrakenD
against: Apigee, Gravitee, Kong Gateway
Amazon API Gateway, Zuplo
Two alternativesTraefik Hub, Tyk
against: Apigee, Kong Gateway
against: Amazon API Gateway, Apigee, Azure API Management, Kong Gateway
Llama 4 MaverickPostman
Three alternativesAmazon API Gateway, Tyk, Zuplo
against: Kong Gateway
no first choiceChangedTyk, Zuplo
One alternativeAmazon API Gateway
against: Kong Gateway
no first choice
Three alternativesAmazon API Gateway, Tyk, Zuplo
against: Kong Gateway
no first choiceagainst: Apigee
Qwen 3.7 FlashKong Gateway
Four alternativesAmazon API Gateway, Azure API Management, Postman, Tyk
ZuploChanged
One alternativeTyk
against: Amazon API Gateway, Amazon Cognito, Kong Gateway
Zuplo
Two alternativesAmazon API Gateway, Tyk
against: Kong Gateway
Cloudflare API Gateway, Zuplo
One alternativeTyk
against: Amazon API Gateway, Azure API Management, Kong Gateway
Kong Gateway, Tyk
Three alternativesAmazon API Gateway, Apache APISIX, Envoy
against: MuleSoft Anypoint Platform, NGINX
against: Amazon API Gateway, Apigee, Azure API Management, Kong Gateway, NGINX, Traefik Hub
Kimi K2Cloudflare API Gateway, Zuplo
Two alternativesAmazon API Gateway, Kong Gateway
ZuploChanged
Three alternativesAmazon API Gateway, Cloudflare API Gateway, Kong Gateway
against: Kong Gateway, Tyk
Traefik Hub, Zuplo
Two alternativesAmazon API Gateway, Tyk
against: Kong Gateway
Amazon API Gateway, Zuplo
Two alternativesCloudflare API Gateway, Tyk
against: Kong Gateway
Amazon API Gateway, Kong Gateway, Zuplo
Four alternativesCloudflare API Gateway, Gravitee, Traefik Hub, Tyk
against: Apigee, MuleSoft Anypoint Platform
against: Amazon API Gateway, Apigee, Azure API Management, Kong Gateway
GLM 4.7 FlashXKong Gateway
Three alternativesAmazon API Gateway, Apache APISIX, Zuplo
against: Apigee
Kong GatewayHeld
Two alternativesAmazon API Gateway, Apache APISIX
against: Apigee
Zuplo
Three alternativesAmazon API Gateway, Kong Gateway, Tyk
Zuplo
Five alternativesCloudflare API Gateway, Kong Gateway, KrakenD, Traefik Hub, Tyk
no first choice
Four alternativesAmazon API Gateway, Apache APISIX, Kong Gateway, Zuplo
against: Amazon API Gateway, Apigee, Azure API Management, Kong Gateway, MuleSoft Anypoint Platform
MiniMax M2.5Apache APISIX, Kong Gateway
Three alternativesGravitee, NGINX, Traefik Hub
Amazon API GatewayChanged
Seven alternativesAWS Application Load Balancer, Azure API Management, Azure Load Balancer/Application Gateway, Express Gateway, Kong Gateway, NGINX, Tyk
Zuplo
Four alternativesAmazon API Gateway, Kong Gateway, NGINX, Tyk
Tyk, Zuplo
One alternativeAmazon API Gateway
against: Kong Gateway
Kong Gateway
Four alternativesAmazon API Gateway, Cloudflare Workers, Traefik Hub, Tyk
against: Apigee, Kong Gateway
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:28no06 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:23yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:23yes1332 s
Direct recommendationPerplexity Sonarsonar2026-09-17 11:04yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 14:00yes4017 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 09:43yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 14:05yes2641 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:36yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:51no037 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:36yes1341 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:35yes22157 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:29yes525 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:21yes178 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:49yes37 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:17yes525 s
ParaphrasePerplexity Sonarsonar2026-09-17 11:14yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:01yes189 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 11:16no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:03yes1923 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:58yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:53yes15111 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:41yes2739 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:26yes20105 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:12no073 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:12yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:32yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:01yes1527 s
ComparativePerplexity Sonarsonar2026-09-17 09:38yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 14:11yes4620 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 09:46yes1212 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:46yes815 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:40yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:32yes535 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:34yes1039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:01yes22120 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:55yes522 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:55yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 11:17no04 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:15yes1026 s
Budget constrainedPerplexity Sonarsonar2026-09-17 14:02yes203 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:29yes2717 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 12:52yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:11yes1011 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:40yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:53yes2043 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:16yes1527 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:11yes1439 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:32yes1550 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:11no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:29no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:44yes1324 s
Scale constrainedPerplexity Sonarsonar2026-09-17 09:47yes2016 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 11:47no05 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 11:51no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:27yes1924 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:10yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 14:05no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:18yes1056 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:14yes14108 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:24yes522 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:48yes198 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:53yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:49yes1724 s
Negative framingPerplexity Sonarsonar2026-09-17 09:45yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:12yes4018 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 11:52yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:10yes1919 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:27yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:52yes1563 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:23yes2535 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:30yes2981 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:55yes927 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Axway read as Axway Amplify API Management
Cloudflare read as Cloudflare API Gateway
Kong read as Kong Gateway
Kong (Community Edition) read as Kong Gateway
Kong (Kong Gateway & Kong Konnect) read as Kong Gateway
Kong (Konnect) read as Kong Gateway
Kong (OSS or Konnect) read as Kong Gateway
Kong (Open Source) read as Kong Gateway
Kong Cloud read as Kong Gateway
Kong Enterprise read as Kong Gateway
MuleSoft read as MuleSoft Anypoint Platform
Traefik read as Traefik Hub
Traefik Proxy read as Traefik Hub
Unresolved, counted raw
Envoy-based solutions
Otoroshi
SAP API Management
Discontinued, still offered
No shut-down product was recommended here.
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