Feature flags · Named, not rankedOptimizely
Optimizely is a platform for creating and optimizing digital experiences, covering experimentation and feature management · optimizely.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Optimizely has 8.
Why models recommend it
“often chosen by teams that want experimentation and digital-experience tooling alongside flags”GPT-5.4 mini · Comparative question · alternative
“High-End/Enterprise: LaunchDarkly, Split.io, Optimizely.”MiniMax M2.5 · Scale-constrained question · alternative
What gives them pause
“Feature management is secondary to their core products”DeepSeek V4 Flash · Scale-constrained question · warning
“Be cautious of LaunchDarkly or Optimizely.”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Optimizely, over the 24 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 24 | 8 | View → | |
| 22 | 2 | View → | |
| 21 | 4 | View → | |
| 18 | 1 | View → | |
| 14 | 1 | View → | |
| 13 | 3 | View → | |
| 13 | 1 | View → | |
| 13 | 0 | View → | |
| 6 | 0 | View → | |
| 6 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Optimizely's own site, not checked by Gane.
- For
- marketing and digital teams; marketers, digital leaders, and product teams; experience-makers
- Price stated
- Customized pricing to your specific needs
- Customers named
- Nike, Zoom, Salesforce, Alaska Airlines, Visa, Admiral, Santander, The Royal Mint
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 22 of the 24 answers that named Optimizely and are not a share of its labels.
Domains cited
Eighty-seven of the eighty-seven domain citations in answers naming Optimizely came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 1,606 | 4 | 2026-09-03 | Cloud hosting, APM | |
| Case study | 102 | 13 | 2026-09-28 | SCA | |
| Webinar or virtual event | 85 | 0 | 2025-12-11 | ||
| Blog | 82 | 45 | 2026-09-28 | Feature flags | |
| News or press | 79 | undated | |||
| Report or ebook | 38 | 16 | 2026-09-28 | ||
| Comparison | 29 | 0 | 2026-03-13 | ||
| Podcast or video | 23 | 16 | 2026-09-28 | ||
| Conference or event | 11 | 3 | 2026-09-28 | ||
| Template or tool | 7 | 1 | 2026-09-28 |
Most recent
- 2026-09-28Australian red cross case study
- 2026-09-28DAddario2 case study
- 2026-09-28Dakota supply group case study
- 2026-09-28Docusign case study
- 2026-09-28Alaska airlines video case study
- 2026-09-28Eftsure case study
Events in person
- October 15, 2026StockholmStockholm, Sweden · hosts
- October 28, 2026BostonBoston, United States · hosts
- September 24, 2026Innovation StageInnovation Stage, Cologne · spoke
- September 23, 2026DMEXCO 2026Koelnmesse, Cologne · exhibited
- September 23, 2026Panel-Diskussion: MarTech Summit | Tech StageTech Stage, Cologne · spoke
- September 23, 2026Masterclass | Stage MC6AStage MC6A, Cologne · spoke
- September 23, 2026Livestream | Halle 8, Stand E-17Halle 8, Stand E-17, Cologne · spoke
As the event pages on optimizely.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page optimizely.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.