2 categories · Named, not rankedRoku
Roku is a TV platform that runs on Roku devices and Roku TV, built for TV viewers · roku.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Roku has 2.
Why models recommend it
No positive label carried a quote.
What gives them pause
“CTV and alternative channels with unverified attribution defaults”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Roku, over the 2 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 1 | 1 | View → | |
| 1 | 1 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Roku's own site, not checked by Gane.
- For
- TV lovers around the world
- Price stated
- Once you own a device, the Roku platform itself is free to use; there's no subscription fee.
- Free plan or trial
- free to use; there's no subscription fee
- Integrations
- 500
- Headquarters
- Los Gatos, United States
- Founded
- 2002
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 2 of the 2 answers that named Roku and are not a share of its labels.
Domains cited
Nine of the ten domain citations in answers naming Roku came from a third party's page. One was to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 602 | 1 | 2026-09-09 | ||
| Blog | 392 | undated | |||
| Case study | 14 | 0 | 2026-03-16 | ||
| Comparison | 8 | 0 | 2022-06-28 | ||
| Webinar or virtual event | 5 | 0 | 2024-12-12 | ||
| Conference or event | 3 | 0 | 2025-05-19 |
Most recent
- 2026-09-09Roku and friends google dv360 glossary or explainer
- 2026-03-16Case study blu dot surpasses 2000 roas with roku ads manager shopify case study
- 2026-02-25The shoppable tv ad shopify action ads glossary or explainer
- 2025-10-27How to get your ctv ads ready ahead of the holidays glossary or explainer
- 2025-06-04New research uncovers the evolving relationship between streaming and attention glossary or explainer
- 2025-05-19Heard at retail media summit lessons on the convergence of ctv and retail media conference or event
How it is countedHide how it is counted
Every page roku.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.