7 categories · Named, not ranked1 more
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Facebook has 8.
Why models recommend it
No positive label carried a quote.
What gives them pause
“Why avoid? Deep integration with Facebook's ad ecosystem leads to cross-site tracking, data harvesting for profiling, and privacy scandals.”Grok 4.20 · Negative question · warning
“Using purely "social" platforms as your main content hub is often discouraged due to "Rented Land" risk”Qwen 3.7 Flash · Negative question · warning
“These tend to prioritize advertising data collection over user privacy”MiniMax M2.5 · Negative question · warning
“The announcements from Facebook to disallow sharing news stories and eliminate fact checking indicate that it is moving in a similar direction.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Facebook, over the 16 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 2 | 1 | View → | |
| 2 | 1 | View → | |
| 2 | 1 | View → | |
| 2 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Facebook's own site, not checked by Gane.
- Headquarters
- Colombia
- Founded
- 2004
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 13 of the 16 answers that named Facebook and are not a share of its labels.
Domains cited
Twenty-five of the thirty domain citations in answers naming Facebook came from a third party's page. Five were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 2 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 17 | undated | |||
| Webinar or virtual event | 1 | undated |
How it is countedHide how it is counted
Every page facebook.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.