Index › GTM › Products › Instagram · November 2026 Edition
2 categories · Named, not ranked

Instagram

Instagram is a social media platform that businesses use to reach customers, including through partnerships with micro-influencers and through geotargeted and targeted advertising · instagram.com ↗

–Too few to rank
7/14Models named it
0First choices
6Warnings
November 2026 Edition · all company sizes counted.
Ranked inIn-app messaging and customer communications #99 mid-marketSocial media management #55
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Instagram has 2.

Why models recommend it

No positive label carried a quote.

What gives them pause

“Instagram is avoided by some due to its focus on visual content and the pressure to maintain a strong presence”Llama 4 Maverick · Negative question · warning
“Many popular apps, like Instagram, Skype, Slack and Snapchat don't offer end-to-end encryption at all.”Muse Glimmer 30B · Negative question · warning

Also on the shortlist

The products named in the same answers as Instagram, over the 10 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Instagram's own site, not checked by Gane.

For
people who get you
Headquarters
Menlo Park, California, United States
Founded
2010
Visit instagram.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Instagram came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 8 of the 10 answers that named Instagram and are not a share of its labels.

Domains cited

g2.com5
linkedin.com4
gane.ai/indexpublisher (Gane)3
blog.hubspot.com2
capterra.com2
fitsmallbusiness.com2
marketing-interactive.com2
reddit.com2
skywalk.ltd2
techradar.com2

Twenty-three of the twenty-six domain citations in answers naming Instagram came from a third party's page. Three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Instagram across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00011
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00011

What it publishes

Addresses on instagram.com
376
subdomains included
Content
367
counted in the table below
Documentation
7
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
News or press33522026-09-25
Blog2822026-09-28
Report or ebook202018-08-01
Comparison102018-11-28
Podcast or video102024-12-18

Most recent

How it is countedHide how it is counted

Every page instagram.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.