Close is a sales CRM for calling, emailing, texting and automation, built for teams that sell · close.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
CloudTalk is first at 33%.
CloudTalk is first at 26%. 2 of 14 models made it the first choice when asked directly.
Five9 is first at 28%.
“Best Built-in CRM Dialer Close – The dialer is the core product, fully integrated into their CRM”GLM 4.7 FlashX · Comparative question · first choice
“Close is often the top recommendation. It is a native CRM with a powerful built-in power dialer.”Qwen 3.7 Flash · Direct question · first choice
“Safer alternatives to consider first (based on cleaner records): Pipedrive, Close, or Apollo.io”Grok 4.20 · Negative question · first choice
“Close: Strong for SMB/mid-market, excellent CRM-native experience, power/parallel modes.”Grok 4.20 · Scale-constrained question · first choice
“Simple round‑robin, basic assignment rules | If you're small enough that custom routing isn't critical”GLM 4.7 FlashX · Scale-constrained question · warning
“it's usually less "enterprise mid-market" than Orum/Nooks/Salesloft”GPT-5.4 mini · Direct question · warning
The products named in the same answers as Close, over the 134 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 52 | 17 | View → | |
| 51 | 9 | Compare → | |
| 47 | 13 | Compare → | |
| 46 | 5 | View → | |
| 44 | 5 | Compare → | |
| 44 | 2 | Compare → | |
| 34 | 1 | View → | |
| 32 | 0 | View → | |
| 30 | 4 | Compare → | |
| 27 | 11 | View → |
What the models named instead of Close →
A side-by-side page exists where both products are among a category's top eight.
Stated on Close's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 120 of the 134 answers that named Close and are not a share of its labels.
262 of the 262 domain citations in answers naming Close came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 2 | 2 | 1 | 0 | 5 |
| Mistral Small | 1 | 2 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 2 | 2 | 1 | 6 |
| MiniMax M2.5 | 0 | 4 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 4 | 0 | 6 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 893 | 8 | 2026-09-28 | CRM, Dialers | |
| Glossary or explainer | 209 | 0 | 2026-02-17 | CRM, Dialers | |
| Comparison | 49 | 2 | 2026-07-29 | CRM | |
| Case study | 14 | 0 | 2025-05-15 | CRM | |
| Report or ebook | 14 | 0 | 2020-05-27 | CRM | |
| Conference or event | 6 | 0 | 2023-12-20 | ||
| Webinar or virtual event | 5 | 0 | 2020-03-03 | ||
| Template or tool | 3 | undated | CRM | ||
| Podcast or video | 1 | 0 | 2023-12-15 |
Every page close.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.