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Sales engagement platforms · November 2026 Edition

Apollo.io vs Outreach

Five of fourteen models named Apollo.io first on the direct prompt; three named Outreach. Both were named by all fourteen models and Apollo.io carries 66 labels and Outreach 61, so the shares are not directly comparable.

Apollo.io

accepted challenger

San Francisco, United States, founded 2015. Named in twenty-two categories this edition.

Outreach

criticized challenger

Named in thirteen categories this edition.

First-choice share30%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%33%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 12; printed, not drawn.
Labels6661A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Salesloft was named alongside these two in thirteen of the fourteen direct answers. Salesloft vs Apollo.io · Salesloft vs Outreach · Apollo.io vs HubSpot Sales Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales engagement platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsOutreach
Direct532 against Outreach
Paraphrase322 against Outreach
Comparative110
Budget-constrained806 against Outreach
Scale-constrained00
Negative105 against Apollo.io · 10 against Outreach
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Apollo.io and Outreach were named in the same answer 169 times, of the 1129 answers naming Apollo.io and the 309 naming Outreach. In those answers Outreach took the first choice forty-four times and Apollo.io forty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Apollo.io and Outreach stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Apollo.io Outreach first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Outreach on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and Outreach stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Llama 4 MaverickApollo.io, Outreach, Salesloft

Apollo.io first, Outreach an alternative

4 of 14 modelsOutreach was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Apollo.io, HubSpot Sales Hub alternatives: Amplemarket
Grok 4.20Apollo.io alternatives: HubSpot Sales Hub, Outreach, Salesloft
DeepSeek V4 FlashApollo.io alternatives: HubSpot Sales Hub, Salesloft
Kimi K2Apollo.io, Salesloft alternatives: HubSpot Sales Hub

Outreach first, Apollo.io an alternative

2 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.
Perplexity SonarOutreach alternatives: Apollo.io, HubSpot Sales Hub, Klenty, Salesloft
Muse Glimmer 30BOutreach, Salesloft alternatives: Apollo.io, HubSpot Sales Hub

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniSalesloft alternatives: Apollo.io, HubSpot Sales Hub, Outreach
Gemini 3.5 FlashSalesloft alternatives: Apollo.io, Gong Engage, HubSpot Sales Hub, Outreach
Mistral SmallSalesloft alternatives: Apollo.io, HubSpot Sales Hub, Kixie, Outreach
Qwen 3.7 FlashSalesloft alternatives: HubSpot Sales Hub, Outreach
GLM 4.7 FlashXSalesloft alternatives: Apollo.io, Kixie, Mixmax
MiniMax M2.5Salesloft alternatives: HubSpot Sales Hub, Outreach
GPT-6 LunaSalesloft alternatives: Apollo.io, HubSpot Sales Hub, Outreach

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by forty-eight points.
Apollo.io50%#1 of 14
Outreach2%#9 of 14
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by twenty points.
Apollo.io30%#2 of 12
Outreach9%#4 of 12
The full mid-market standing →
Enterprise
The order flips: Outreach leads at enterprise.
Outreach52%#1 of 9
Apollo.io2%#5 of 9
The full enterprise standing →

What the models said about Apollo.io

No label in this category carried a quote.

What the models said about Outreach

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid heavy enterprise tools like Outreach, Salesloft, or LinkedIn Sales Navigator add-ons” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid Outreach if you're not a large enterprise with dedicated implementation support” GLM 4.7 FlashX · negative prompt · hard negative
“What to Avoid - Outreach and Salesloft: ... overkill for limited budgets.” Kimi K2 · budget prompt · hard negative
“It is widely considered the most robust and flexible platform... However, it can be complex to set up and is expensive.” Qwen 3.7 Flash · comparative prompt · first choice
“Outreach has the deepest sequence builder, best-in-class A/B testing, and revenue intelligence layered on top.” Claude Haiku 4.5 · comparative prompt · first choice
“Choose Outreach for complex enterprise sales processes, strong governance, and advanced orchestration.” Perplexity Sonar · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.