B2B intent data providers · November 2026 Edition
Bombora vs Apollo.io
Eight of fourteen models named Bombora first on the direct prompt; one named Apollo.io. Bombora was named by fourteen of the fourteen models and Apollo.io by thirteen and Bombora carries 68 labels and Apollo.io 37, so the shares are not directly comparable.
Named in nine categories this edition.
San Francisco, United States, founded 2015. Named in twenty-two categories this edition.
First-choice share34%29%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 12; printed, not drawn.
Labels6837A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Bombora reading right to left. Rank and label count are printed, not drawn.G2 Buyer Intent was named alongside these two in ten of the fourteen direct answers. Bombora vs ZoomInfo · Bombora vs Dealfront · Bombora vs G2 Buyer Intent
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BomboraFirst choices, of fourteen modelsApollo.io
Direct811 against Bombora
Paraphrase85
Comparative100
Budget-constrained0109 against Bombora
Scale-constrained30
Negative207 against Bombora · 1 against Apollo.io
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Bombora and Apollo.io stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Bombora Apollo.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, Bombora on the left and Apollo.io on the right.The direct prompt
The plain question, one answer per model, grouped by where Bombora and Apollo.io stood in it.
Bombora first, Apollo.io an alternative
8 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Bombora, G2 Buyer Intent
GPT-5.4 miniBombora alternatives: 6sense, Demandbase
Perplexity SonarBombora alternatives: Dealfront, G2 Buyer Intent, ZoomInfo
Mistral SmallBombora alternatives: Apollo.io, G2 Buyer Intent, Warmly
Llama 4 MaverickBombora alternatives: 6sense, Apollo.io, G2 Buyer Intent
Qwen 3.7 FlashBombora, Factors.ai alternatives: Apollo.io, Prospeo
MiniMax M2.5Bombora alternatives: G2 Buyer Intent, Salesmotion, Sona, TrustRadius
GPT-6 LunaBombora alternatives: 6sense, G2 Buyer Intent
Apollo.io first, Bombora an alternative
1 of 14 modelsBombora was named in the answer but not as the choice, or not at all.Grok 4.20Apollo.io alternatives: Bombora, Dealfront, Factors.ai, G2 Buyer Intent, ZoomInfo
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashZoomInfo alternatives: Apollo.io, Bombora, Cognism, G2 Buyer Intent
DeepSeek V4 FlashAdRoll ABM alternatives: Bombora, G2 Buyer Intent, ZoomInfo + Intent Add-on
Kimi K2G2 Buyer Intent, ZoomInfo Streaming Intent alternatives: Apollo.io, Bombora, Warmly
GLM 4.7 FlashXFactors.ai alternatives: Apollo.io, Dealfront, HubSpot Breeze Intelligence
Muse Glimmer 30BHubSpot Breeze Intelligence alternatives: 6sense, Bombora, Salesmotion, TechTarget Priority Engine, ZoomInfo
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by sixty-two points.
Apollo.io62%#1 of 13Bombora0%#12 of 13Mid-marketThe figures above
The order flips: Bombora leads at mid-market.
Bombora34%#1 of 12Apollo.io29%#2 of 12Enterprise
Bombora leads by twenty-three points.
Bombora25%#2 of 9Apollo.io2%#– of 9What the models said about Bombora
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid on a Limited Budget - Bombora (~$25K+/year) — Enterprise-grade, not budget-friendly” MiniMax M2.5 · budget prompt · hard negative
“Nobody should pay for Bombora data twice across four platforms that all resell it” Claude Haiku 4.5 · negative prompt · hard negative
“Avoid enterprise platforms such as 6sense, Demandbase, or Bombora initially” Perplexity Sonar · budget prompt · hard negative
“Key Differentiator: Higher data accuracy and consent compliance than raw ad-tech/bidstream data because it measures actual content consumption on trusted B2B publisher sites.” Gemini 3.5 Flash · comparative prompt · first choice
“Choose Bombora if you need a relatively neutral third-party topic-intent feed to integrate into your CRM, CDP, or marketing stack.” Perplexity Sonar · comparative prompt · first choice
“If you have an established ABM program, jump straight to Bombora or a similar provider to layer on top of your existing workflow.” Qwen 3.7 Flash · scale prompt · first choice
What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Apollo.io and Bombora are the most frequently recommended due to their balance of affordability, ease of integration, and strong intent signals.” Mistral Small · paraphrase prompt · first choice
“Best All-in-One Platform (3rd-Party Intent Data): Apollo.io ... Free tier available; paid plans start around $49 to $99/user/month.” Gemini 3.5 Flash · budget prompt · first choice
Also compared
Bombora vs ZoomInfoBombora vs DealfrontBombora vs G2 Buyer IntentBombora vs RB2BBombora vs HubSpot Breeze IntelligenceBombora vs CognismApollo.io vs ZoomInfoApollo.io vs DealfrontApollo.io vs G2 Buyer IntentApollo.io vs RB2BApollo.io vs HubSpot Breeze IntelligenceApollo.io vs CognismAll twenty-eight head-to-head pages and the full intent data standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.