Mobile apps · November 2026 Edition
Braze vs Apple Search Ads
Three of fourteen models named Braze first on the direct prompt; zero named Apple Search Ads. Braze was named by fourteen of the fourteen models and Apple Search Ads by eleven and Braze carries 46 labels and Apple Search Ads 22, so the shares are not directly comparable.
New York City, United States, founded 2011. Named in fourteen categories this edition.
Apple Search Ads
accepted challengerNamed in three categories this edition.
First-choice share12%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 19; printed, not drawn.
Labels4622A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in nine of the fourteen direct answers. Customer.io vs Braze · Customer.io vs Apple Search Ads · Braze vs Meta Advantage+ App Campaigns
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsApple Search AdsDirect303 against Braze
Paraphrase305 against Braze
Comparative01
Budget-constrained052 against Braze
Scale-constrained00
Negative011 against Braze
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Braze and Apple Search Ads stood in it.
| Model | DirectAS | ParaphraseAS | ComparativeAS | Budget-constrainedAS | Scale-constrainedAS | NegativeAS |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | AS | AS | AS | |
| Perplexity Sonar | | | | AS | ||
| Grok 4.20 | | | AS | | AS | |
| Mistral Small | | | AS | | ||
| DeepSeek V4 Flash | | | AS | AS | | AS |
| Llama 4 Maverick | AS | |||||
| Qwen 3.7 Flash | | | | AS | ||
| Kimi K2 | | | AS | | ||
| GLM 4.7 FlashX | | AS | AS | |||
| MiniMax M2.5 | | | AS | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | | AS |
BrazeAS Apple Search Ads first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and Apple Search Ads on the right.The direct prompt
The plain question, one answer per model, grouped by where Braze and Apple Search Ads stood in it.
Braze first, Apple Search Ads not the choice
3 of 14 modelsApple Search Ads was named in the answer but not as the choice, or not at all.GPT-5.4 miniBraze alternatives: Airship, CleverTap, Customer.io
GLM 4.7 FlashXAppsFlyer, Braze alternatives: CleverTap, Customer.io, MobileAction
MiniMax M2.5Braze alternatives: Insider, MoEngage
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Insider alternatives: Braze, CleverTap
Grok 4.20CleverTap alternatives: AppsFlyer, Braze, Customer.io, Google Display & Video 360, Liftoff, MoEngage, Moloco, Singular
Mistral SmallCustomer.io alternatives: Braze, CleverTap
DeepSeek V4 FlashCleverTap alternatives: Adjust, Branch, Braze, Insider, MoEngage
Qwen 3.7 FlashOneSignal alternatives: AppsFlyer, Braze
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal
Muse Glimmer 30BAdjust, CleverTap, MoEngage alternatives: Branch, Braze, Insider, OneSignal, Vero, WebEngage
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashCustomer.io alternatives: AppsFlyer, Branch, Pendo Mobile
Perplexity SonarCustomer.io alternatives: HubSpot Marketing Hub
Llama 4 MaverickCustomer.io alternatives: ActiveCampaign, HubSpot Marketing Hub, Meta Advantage+ App Campaigns
Kimi K2Customer.io alternatives: CleverTap
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apple Search Ads leads by seven points.
Apple Search Ads11%#2 of 16
Braze4%#7 of 16Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze12%#2 of 19Apple Search Ads10%#3 of 19
The full mid-market standing →Enterprise
Braze leads by sixty points.
Braze60%#1 of 13Apple Search Ads0%#– of 13
The full enterprise standing →What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid Braze unless you have a clear need for its advanced capabilities *and* a budget to match—it's often overkill and overpriced” Kimi K2 · direct prompt · hard negative
“For most mid-market B2B apps, a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack” GLM 4.7 FlashX · direct prompt · first choice
What the models said about Apple Search Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Apple Search Ads is usually the best starting platform for an iOS app because it reaches users who are already searching for relevant apps and has no minimum spend.” Perplexity Sonar · budget prompt · first choice
“The best mobile app marketing platform for a company with a limited budget is Apple Search Ads and Meta App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“stick to these primary channels first: Self-Attributing Networks (SANs) / Major Platforms: Apple Search Ads (ASA)” Gemini 3.5 Flash · negative prompt · first choice
Also compared
Customer.io vs BrazeCustomer.io vs Apple Search AdsBraze vs Meta Advantage+ App CampaignsBraze vs CleverTapBraze vs AppsFlyerBraze vs OneSignalBraze vs MoEngageApple Search Ads vs Meta Advantage+ App CampaignsApple Search Ads vs CleverTapApple Search Ads vs AppsFlyerApple Search Ads vs OneSignalApple Search Ads vs MoEngageAll twenty-eight head-to-head pages and the full mobile apps standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.