Marketing resource management · November 2026 Edition
Asana vs HubSpot Marketing Hub
One of fourteen models named Asana first on the direct prompt; three named HubSpot Marketing Hub. Asana was named by thirteen of the fourteen models and HubSpot Marketing Hub by eleven and Asana carries 35 labels and HubSpot Marketing Hub 12, so the shares are not directly comparable.
By Asana Inc., San Francisco, United States, founded 2008. Named in six categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 17; printed, not drawn.
Labels3512A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Asana reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in eight of the fourteen direct answers. monday.com Work Management vs Asana · monday.com Work Management vs HubSpot Marketing Hub · Wrike for Marketing vs Asana
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AsanaFirst choices, of fourteen modelsHubSpot Marketing Hub
Direct13
Paraphrase10
Comparative001 against Asana
Budget-constrained10
Scale-constrained001 against Asana
Negative004 against Asana · 2 against HubSpot Marketing Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Asana and HubSpot Marketing Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | |||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Asana HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Asana on the left and HubSpot Marketing Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Asana and HubSpot Marketing Hub stood in it.
Asana first, HubSpot Marketing Hub not the choice
1 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.GPT-5.4 miniAsana alternatives: Ansira, Aprimo, Wrike for Marketing, monday.com Work Management
HubSpot Marketing Hub first, Asana not the choice
3 of 14 modelsAsana was named in the answer but not as the choice, or not at all.Perplexity SonarHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Wrike for Marketing
Kimi K2HubSpot Marketing Hub alternatives: Aprimo, IntelligenceBank
MiniMax M2.5HubSpot Marketing Hub alternatives: Adobe Marketo Engage, IntelligenceBank, Salesforce Marketing Cloud Account Engagement, monday.com Work Management
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5ClickUp alternatives: Adobe Marketo Engage, HubSpot Marketing Hub
Gemini 3.5 FlashWrike for Marketing alternatives: Asana, Optimizely Content Marketing Platform, Smartsheet, monday.com Work Management
Grok 4.20monday.com Work Management alternatives: Asana, Smartsheet, Wrike for Marketing
Qwen 3.7 FlashAkili alternatives: HubSpot Marketing Hub, Smartsheet, monday.com Work Management
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallAprimo, SAS Customer Intelligence 360 alternatives: IntelligenceBank, SAP Marketing Cloud
DeepSeek V4 FlashWrike for Marketing alternatives: IntelligenceBank, Smartsheet, monday.com Work Management
Llama 4 Maverickno first choice
GLM 4.7 FlashXWrike for Marketing, monday.com AI Work Platform alternatives: IntelligenceBank, Marmind
GPT-6 LunaWrike for Marketing alternatives: Aprimo, Uptempo
Muse Glimmer 30BWrike for Marketing, monday AI Work Platform, monday.com Work Management alternatives: Aprimo, BrandMaker
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Asana leads by five points.
Asana5%#5 of 13HubSpot Marketing Hub0%#9 of 13Mid-marketThe figures above
Level: the same share of first choices.
Asana6%#4 of 17HubSpot Marketing Hub6%#6 of 17Enterprise
Level: the same share of first choices.
Asana0%#11 of 12HubSpot Marketing Hub0%#– of 12What the models said about Asana
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“trying to force these to function as your MRM leads to "tool sprawl."” Kimi K2 · negative prompt · hard negative
“I'd recommend Asana as the best overall starting point for marketing planning, budgeting coordination, and calendar management” GPT-5.4 mini · paraphrase prompt · first choice
“with Asana often being the safer pick if you want the simplest low-cost starting point” GPT-5.4 mini · budget prompt · first choice
“if you want the strongest default pick, I'd start with Asana” GPT-5.4 mini · direct prompt · first choice
What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
Also compared
monday.com Work Management vs Asanamonday.com Work Management vs HubSpot Marketing HubWrike for Marketing vs AsanaWrike for Marketing vs HubSpot Marketing HubClickUp vs AsanaClickUp vs HubSpot Marketing HubAsana vs Teamwork.comAsana vs MarmindAsana vs UptempoTeamwork.com vs HubSpot Marketing HubHubSpot Marketing Hub vs MarmindHubSpot Marketing Hub vs UptempoAll twenty-eight head-to-head pages and the full marketing resource mgt standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.