September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Identity and access › MFA › Enterprise · September 2026 Edition

Multi-factor authentication for enterprise buyers

Asked as “MFA solution”, and as “multi-factor authentication tool”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
40%
Contested · Cisco Duo 30%
40Microsoft Entra ID30Cisco Duo26Okta Verify04others

40% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Microsoft Entra ID40%0%50endorsed leader
02Cisco Duo30%4%52endorsed leader
03Okta Verify26%19%54accepted challenger
Show the four products at 0%, ordered by negative rate
07Microsoft Authenticator0%30%10criticized challenger
06RSA SecurID0%25%16criticized challenger
04YubiKey0%3%30accepted challenger
05Ping Identity0%0%27accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Microsoft Entra ID40%
02Cisco Duo30%
03Okta Verify26%
04YubiKey0%
05Ping Identity0%
06RSA SecurID0%
07Microsoft Authenticator0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Okta Verify
19%
10 of 54 labels negative · 7 of 12 models · 1 hard negative
“Avoid Okta for a pure MFA project unless you require its extensive third-party SSO integration capabilities” GLM 4.7 FlashX, budget prompt
RSA SecurID
25%
4 of 16 labels negative · 4 of 12 models · 1 hard negative
“RSA SecurID legacy OTP | Phase out for modern needs” DeepSeek V4 Flash, negative prompt
Microsoft Authenticator
30%
3 of 10 labels negative · 3 of 12 models
“software authenticator apps (like Google Authenticator or Microsoft Authenticator generating time-based one-time passwords) is better than SMS but has significant drawbacks” Qwen 3.7 Flash, negative prompt
Cisco Duo
4%
2 of 52 labels negative · 2 of 12 models
“Cisco Duo is a market leader, but specific implementation flaws and supply chain risks make it a cautionary example.” GLM 4.7 FlashX, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 993 links across 269 sites, every framing counted. Ranked by the number of answers carrying the site or page.

37 answers · 50 citations · 11 models
vendor site · Rippling33 answers · 34 citations · 10 models
vendor site · WorkOS25 answers · 27 citations · 10 models
23 answers · 24 citations · 10 models
vendor site · miniOrange22 answers · 22 citations · 10 models
20 answers · 27 citations · 7 models
vendor site · Okta18 answers · 23 citations · 11 models
vendor site · Microsoft17 answers · 24 citations · 7 models
17 answers · 18 citations · 10 models
15 answers · 19 citations · 9 models
vendor site · Datawiza15 answers · 16 citations · 8 models
14 answers · 14 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mfa solution”, “mfa solution”, “mfa solutions”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Microsoft parent site
Microsoft Entra ID 40%, Microsoft Authenticator 0%
40%4992,240,000403,136
Cisco parent site
Cisco Duo 30%, Cisco Secure Access 0%
30%189165,00048,352
Okta Verify okta.com26%12249,5001,3221,959,740118
Auth0 auth0.com2%24518,100772170,673117
WorkOS workos.com2%3012,10010733,47875
YubiKey yubico.com0%5349,5002,53697,36332
Ping pingidentity.com
Ping Identity 0%, PingID 0%
0%26412,10024973,959 company$3055
Windows Hello windows.net0%29,9001,212290
RSA rsa.com
RSA SecurID 0%, RSA ID Plus 0%
0%202,90011345,286 company08
HYPR hypr.com0%81,900209137,6190

Google's top ten for the three searches hold 24 sites; 3 of them are among the sites the models cited here (datawiza.com, miniorange.com, rippling.com). The first result for “best mfa solution” is miniorange.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best MFA solution for an enterprise B2B company?”Paraphrase“Which multi-factor authentication tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade MFA solutions and how do they differ?”Budget-constrained“What is the best MFA solution for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a MFA solution. What should we look at?”Negative“Which MFA solutions should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Microsoft Entra ID, Okta Verify
Two alternativesCisco Duo, Ping Identity
Microsoft Entra IDChanged
Two alternativesCisco Duo, Okta Verify
Cisco Duo, Microsoft Entra ID
Five alternativesIBM Verify, Inteca Managed Keycloak, Okta Verify, PingID, YubiKey
no first choiceno first choicenothing named
GPT-5.4 miniMicrosoft Entra ID
One alternativeCisco Duo
Okta VerifyChanged
One alternativeMicrosoft Entra ID
no first choiceMicrosoft Entra ID
One alternativeOkta Verify
no first choicenothing named
Gemini 3.5 FlashOkta Verify
Six alternativesAuth0, Cisco Duo, Microsoft Entra ID, Ping Identity, WorkOS, YubiKey
Cisco DuoChanged
Five alternativesMicrosoft Entra ID, Okta Verify, Ping Identity, PingID, YubiKey
Microsoft Entra ID, Okta Verify
Two alternativesCisco Duo, Ping Identity
Cisco Duo, Microsoft Entra ID
One alternativeYubiKey
Cisco Duo
Four alternativesMicrosoft Entra ID, Okta Verify, Ping Identity, YubiKey
nothing named
Perplexity SonarCisco Duo, Microsoft Entra ID
Three alternativesAuth0, Silverfort, WorkOS
Microsoft Entra IDChanged
Three alternativesCisco Duo, Okta Verify, Ping Identity
no first choiceCisco Duo, Microsoft Entra IDagainst: Okta Verifyno first choicenothing named
Grok 4.20Cisco Duo
Three alternativesMicrosoft Entra ID, Okta Verify, PingOne MFA
Cisco DuoHeld
Two alternativesMicrosoft Entra ID, Okta Verify
Cisco Duo, Okta Verify
Three alternativesMicrosoft Entra ID, Ping Identity, RSA SecurID
against: Beyond Identity, HYPR
Microsoft Entra ID
One alternativeCisco Duo
against: Okta Verify, YubiKey
Cisco Duo
Four alternativesMicrosoft Entra ID, Okta Verify, Ping Identity, WorkOS
against: Authy, Google Authenticator
Mistral SmallMicrosoft Entra ID, Okta Verify
Two alternativesAuth0, Cisco Duo
Okta VerifyChanged
Two alternativesCisco Duo, Microsoft Entra ID
Cisco Duo
Six alternativesMicrosoft Authenticator, Microsoft Entra ID, Okta Verify, Ping Identity, Thales SafeNet Trusted Access, YubiKey
against: RSA SecurID
Microsoft Entra ID, Okta Verify
Two alternativesCisco Duo, RSA ID Plus
no first choicenothing named
DeepSeek V4 FlashAuth0, WorkOS
Five alternativesCisco Duo, Clerk, Descope, Microsoft Entra ID, YubiKey
against: Okta Verify
Okta VerifyChanged
Three alternativesCisco Duo, Microsoft Entra ID, YubiKey
Cisco Duo, Microsoft Entra ID, Okta Verify
Two alternativesPing Identity, YubiKey
Microsoft Entra ID
One alternativeCisco Duo
against: Okta Verify
no first choice
Six alternativesCisco Duo, Microsoft Entra ID, Okta Verify, PingID, YubiEnterprise, YubiKey
against: Cisco Duo, Microsoft Authenticator, Okta Verify, RSA SecurID
Llama 4 Maverickno first choiceOkta VerifyChangedCisco Duo
Four alternativesHYPR, Microsoft Authenticator, RSA SecurID, YubiKey
Microsoft Entra ID, Okta Verifyno first choicenothing named
Qwen 3.7 FlashMicrosoft Entra ID, Okta Verify
Four alternativesAuth0, Feitian, Ping Identity, YubiKey
Cisco Duo, Okta VerifyChanged
One alternativeMicrosoft Entra ID
Cisco Duo, Okta Verify
Four alternativesHYPR, Microsoft Entra ID, Ping Identity, YubiKey
against: RSA SecurID
Microsoft Entra ID
Two alternativesCisco Duo, Ping Identity
against: Okta Verify
no first choiceagainst: Google Authenticator, Microsoft Authenticator
Kimi K2Cisco Duo
Two alternativesMicrosoft Entra ID, Okta Verify
Cisco DuoHeld
Three alternativesMicrosoft Entra ID, Okta Verify, Ping Identity
Cisco Duo
Five alternativesMicrosoft Authenticator, Okta Verify, Ping Identity, RSA SecurID, YubiKey
Microsoft Entra ID
One alternativeCisco Duo
against: Okta Verify
Microsoft Entra ID, Okta Verify
Two alternativesCisco Duo, Ping Identity
nothing named
GLM 4.7 FlashXCisco Duo, Okta Verify
Four alternativesAuth0, Microsoft Entra External ID, Microsoft Entra ID, Ping Identity
Microsoft Entra IDChanged
Two alternativesCisco Duo, Okta Verify
no first choiceCisco Duo
One alternativeMicrosoft Entra ID
against: Okta Verify
no first choiceagainst: Cisco Duo, Microsoft Authenticator, Okta Verify
MiniMax M2.5Cisco Duo
Two alternativesMicrosoft Entra ID, Okta Verify
Microsoft Entra IDChanged
Three alternativesCisco Duo, Okta Verify, RSA SecurID
no first choiceCisco Duo, Microsoft Entra IDagainst: Okta Verifyno first choiceagainst: RSA SecurID
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:07no06 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:39yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:50yes1122 s
Direct recommendationPerplexity Sonarsonar2026-09-17 14:14yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:31yes3725 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 12:01yes78 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:13yes2338 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:40yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:08no041 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:19yes1022 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:09yes3359 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:20yes2040 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:57no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:43yes26 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:29yes818 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:32yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:23yes3415 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 14:03yes2012 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:33yes1720 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:05yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:59yes1058 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:17yes1455 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:48yes2582 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:02no014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:44yes1412 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:58yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:01yes2031 s
ComparativePerplexity Sonarsonar2026-09-17 12:33yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:29yes3118 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 10:03yes911 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:56yes1823 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:25yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:44yes538 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:38yes1442 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:49no084 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:30yes1021 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:10yes3331 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:50yes26 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:46yes1924 s
Budget constrainedPerplexity Sonarsonar2026-09-17 11:02yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 11:14yes2412 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:47yes56 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:05yes2024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:48yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:40yes537 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:11yes1020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 14:09yes2856 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:09yes1446 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:26yes1911 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:03no010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 10:54yes1225 s
Scale constrainedPerplexity Sonarsonar2026-09-17 12:46yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 13:55yes1512 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:48no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:44yes2628 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:43yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:10yes557 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:19yes1560 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:48yes18118 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:08no013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 14:10yes1814 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 11:33yes35 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 10:05yes1525 s
Negative framingPerplexity Sonarsonar2026-09-17 09:36yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 13:49yes2311 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 12:55yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:56yes2929 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:35yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:33yes1044 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:27yes2841 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:51yes27180 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:23yes1652 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
JumpCloud read as JumpCloud Protect
Microsoft read as Microsoft Entra ID
Okta read as Okta Verify
Okta (Adaptive MFA) read as Okta Verify
Okta Adaptive MFA read as Okta Verify
Okta Adaptive Multi-Factor Authentication (MFA) read as Okta Verify
Okta Identity Cloud read as Okta Verify
Okta Workforce Identity read as Okta Verify
Okta Workforce Identity Cloud read as Okta Verify
Okta Workforce Identity with Adaptive MFA read as Okta Verify
OneLogin read as OneLogin MFA
Ping read as Ping Identity
RSA read as RSA SecurID
Thales read as Thales SafeNet Trusted Access
Unresolved, counted raw
AuthX
FIDO2 / WebAuthn security keys
FaceID
Inteca Managed Keycloak
PingOne MFA
Thales SafeNet
Touch ID
macOS Touch ID
Discontinued, still offered
No shut-down product was recommended here.
← Identity verificationNHI management →