Index › HR › Compensation and total rewards › Earned wage access › Small business · November 2026 Edition

Earned wage access for small business buyers

Asked as “earned wage access provider”, and as “on-demand pay benefit”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
30%
Contested · ZayZoon 30%
30Tapcheck30ZayZoon20DailyPay20others

30% of first choices, contested.

Since October 2026▼−20Since October 2026: 50% → 30%, −20 points. Past the 13-point floor: movement.ZayZoon held the lead, −20 points on 50%, past the floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01ZayZoon30%2%53accepted challenger▼−20Since October 2026: 50% → 30%, −20 points. Past the 13-point floor: movement.50% → 30%
02Tapcheck30%4%54accepted challenger▲+6Since October 2026: 24% → 30%, +6 points. Inside the 13-point floor: within noise.24% → 30%
03DailyPay20%19%53accepted challenger▲+8Since October 2026: 12% → 20%, +8 points. Inside the 13-point floor: within noise.12% → 20%
04Payactiv2%13%39accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise.0% → 2%
05Rain2%7%29accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise.0% → 2%
Show the two products at 0%, ordered by negative rate
07EarnIn0%62%16criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 13-point floor: within noise.4% → 0%
06Branch0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise.0% → 0%

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01ZayZoon30%
02Tapcheck30%
03DailyPay20%
04Payactiv2%
05Rain2%
06Branch0%
07EarnIn0%

What they warned about

Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
EarnIn
62%
10 of 16 labels negative · 9 of 14 models · 7 hard negative
“Providers like EarnIn, Dave, MoneyLion, and Empower operate outside employer partnerships. These are generally more problematic for small businesses” Kimi K2, negative prompt
DailyPay
19%
10 of 53 labels negative · 7 of 14 models · 1 hard negative
“BBB complaint summary for DailyPay, LLC shows 923 total complaints in the last 3 years... complaints about incorrect pay dates, issues with their DailyPay pay balance going into the negative” Muse Glimmer 30B, negative prompt
Dave
86%
6 of 7 labels negative · 6 of 14 models · 3 hard negative
“Providers like EarnIn, Dave, MoneyLion, and Empower operate outside employer partnerships. These are generally more problematic for small businesses” Kimi K2, negative prompt
Brigit
86%
6 of 7 labels negative · 5 of 14 models · 5 hard negative
“Be careful: Companies that classify the product as a "direct-to-consumer" cash advance (like Brigit) ... carry significantly different — and riskier — regulatory profiles.” DeepSeek V4 Flash, scale prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 894 links across 190 sites, every framing counted. Ranked by the number of answers carrying the site or page. 18 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

vendor site · Lead Change Group43 answers · 130 citations · 10 models
vendor site · G241 answers · 93 citations · 12 models
vendor site · DailyPay28 answers · 45 citations · 13 models
24 answers · 24 citations · 11 models
vendor site · Tapcheck23 answers · 50 citations · 10 models
vendor site · Guideflow21 answers · 21 citations · 11 models
vendor site · ADP15 answers · 27 citations · 6 models
15 answers · 16 citations · 7 models
vendor site · ZayZoon14 answers · 18 citations · 9 models
12 answers · 12 citations · 7 models
11 answers · 13 citations · 8 models
10 answers · 11 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best earned wage access provider”, “earned wage access provider”, “earned wage access providers”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
ZayZoon zayzoon.com30%16790,50030439,8951
Tapcheck tapcheck.com30%13422,20042045,032167
DailyPay dailypay.com20%216165,0003,329213,488$2,108562
Gusto gusto.com
Gusto Wallet 2%, Gusto Cashout 2%
4%10673,00010,5601,629,483 company118
Payactiv payactiv.com2%208110,00070092,054$231133
Rain rainapp.com2%95246,000376,1156,43817
Clair getclair.com2%1612,10091,2606,711
Billie2%40,500386,430
QuickBooks Instant Pay2%
Resolve resolver.com2%1

Google's top ten for the three searches hold 12 sites; 3 of them are among the sites the models cited here (dailypay.com, enterprise.chime.com, tapcheck.com). The first result for “best earned wage access provider” is enterprise.chime.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best earned wage access provider for a small B2B company?”Paraphrase“Which on-demand pay benefit would you recommend to a small business that sells to other businesses?”Comparative“What are the top earned wage access providers for a small team and how do they differ?”Budget-constrained“What is the best earned wage access provider for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an earned wage access provider. What should we look at?”Negative“Which earned wage access providers should a small business avoid or be cautious about?”
Claude Haiku 4.5Tapcheck
Two alternativesPayactiv, ZayZoon
no first choiceChangedZayZoon
Three alternativesPayactiv, Rain, Tapcheck
Tapcheck
Three alternativesChime Workplace, FlexEarn, ZayZoon
no first choicenothing named
GPT-5.4 miniTapcheck
Two alternativesDailyPay, Payactiv
DailyPayChanged
Two alternativesBranch, Payactiv
Rain, ZayZoon
Four alternativesDailyPay, Payactiv, Tapcheck, Wisely
ZayZoon
Two alternativesDailyPay, Tapcheck
against: Payactiv
no first choiceagainst: Payactiv
Gemini 3.5 FlashZayZoon
Three alternativesClair, Gusto Cashout, Tapcheck
Gusto Cashout, QuickBooks Instant PayChanged
Two alternativesTapcheck, ZayZoon
Gusto Wallet
Four alternativesEarnIn, Homebase Cash Out, Tapcheck, ZayZoon
Clair, Gusto Wallet
Seven alternativesADP Immediate Pay, Branch, QuickBooks Payroll, Rain, Rippling, Tapcheck, ZayZoon
no first choiceagainst: Brigit, Dave, EarnIn, Klover, MoneyLion – Instacash
Perplexity SonarTapcheck
Two alternativesGusto Wallet, ZayZoon
against: DailyPay, Payactiv
ZayZoon Earned Wage AccessChanged
One alternativeDailyPay
Tapcheck, ZayZoon
Two alternativesPayactiv, Rain
against: DailyPay
Tapcheck
Two alternativesPayactiv, ZayZoon
against: DailyPay
no first choiceagainst: Dave, EarnIn, Empower, MoneyLion – Instacash
Grok 4.20ZayZoon
Two alternativesDailyPay, Tapcheck
against: Dayforce Wallet, EarnIn
ZayZoonHeld
Three alternativesDailyPay, Payactiv, Tapcheck
DailyPay, ZayZoon
Three alternativesBranch, Payactiv, Rain
against: Tapcheck
ZayZoon
Three alternativesDailyPay, Payactiv, Tapcheck
against: Rain
no first choiceagainst: Dave, EarnIn, Rain
Mistral SmallDailyPay, ZayZoon
Two alternativesRain, Tapcheck
Billie, Resolve, TreviPayChangedDailyPay, Payactiv
One alternativeRain
against: Tapcheck, ZayZoon
Tapcheck, ZayZoon
One alternativePayactiv
no first choiceagainst: Brigit, EarnIn, Empower, MoneyLion – Instacash
DeepSeek V4 FlashZayZoon
Three alternativesDailyPay, Rain, Tapcheck
against: Payactiv
TapcheckChanged
One alternativeZayZoon
DailyPay, ZayZoon
Two alternativesRain, Tapcheck
ZayZoon
Three alternativesDailyPay, Rain, Tapcheck
DailyPay, ZayZoon
One alternativeTapcheck
against: Branch, Brigit
against: Brigit, DailyPay, Dave, EarnIn, FloatMe
Llama 4 MaverickDailyPay
Three alternativesRain, Tapcheck, ZayZoon
no first choiceChangedno first choiceTapcheck
One alternativeZayZoon
against: DailyPay
no first choicenothing named
Qwen 3.7 FlashTapcheck
Two alternativesDailyPay, ZayZoon
TapcheckHeld
Two alternativesDailyPay, ZayZoon
Tapcheck
Three alternativesDailyPay, Payactiv, ZayZoon
Tapcheck
Two alternativesChime Workplace, ZayZoon
Brigit
Three alternativesDailyPay, Kronos, Wagena
against: ADP Immediate Pay, Dayforce Wallet
against: Brigit, DailyPay, Dave, EarnIn
Kimi K2ZayZoon
Three alternativesDailyPay, Payactiv, Tapcheck
DailyPayChanged
One alternativeZayZoon
ZayZoon
Four alternativesDailyPay, Payactiv, Rain, Tapcheck
Tapcheck, ZayZoon
Two alternativesPayactiv, Rain
no first choiceagainst: Dave, EarnIn, Empower, MoneyLion – Instacash
GLM 4.7 FlashXDailyPay
Three alternativesPayactiv, Tapcheck, ZayZoon
ZayZoonChanged
Two alternativesPayactiv, Tapcheck
DailyPay, Payactiv, Tapcheck
Three alternativesBranch, Rain, ZayZoon
DailyPay
Three alternativesPayactiv, Rain, Tapcheck
no first choiceagainst: Brigit, Dave Inc., EarnIn
MiniMax M2.5DailyPay
Three alternativesPayactiv, Tapcheck, ZayZoon
ZayZoonChanged
Three alternativesAsurePay, DailyPay, EarnIn
Tapcheck
Three alternativesDailyPay, Payactiv, ZayZoon
Rain, Tapcheck
One alternativeZayZoon
against: DailyPay
Payactiv, Tapcheck
One alternativeDailyPay
nothing named
GPT-6 LunaDailyPay
One alternativeTapcheck
DailyPayHeldTapcheck, ZayZoon
Two alternativesBranch, Payactiv
against: DailyPay
Tapcheck
One alternativeZayZoon
no first choiceagainst: DailyPay, EarnIn, MoneyLion – Instacash
Muse Glimmer 30BDailyPay
Two alternativesTapcheck, ZayZoon
ZayZoonChangedDailyPay
Three alternativesRain, Tapcheck, ZayZoon
Tapcheck, ZayZoon
Two alternativesDailyPay, Payactiv
no first choiceagainst: DailyPay, Payactiv
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:21yes168 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 09:51yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:24yes1020 s
Direct recommendationPerplexity Sonarsonar2026-11-01 08:57yes104 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:06yes2032 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 10:34yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 08:40yes1931 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 11:48yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:48yes1963 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 09:33yes1224 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 12:49yes922 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:26yes530 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 12:19yes315 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:31yes1530 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:56no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 11:55yes18 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:25yes417 s
ParaphrasePerplexity Sonarsonar2026-11-01 11:09yes103 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:14yes1030 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 12:20yes59 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:03yes2422 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 09:01yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:52yes529 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 08:45yes1438 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:38yes1494 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:41yes940 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 11:35yes212 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:11yes915 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:46yes1510 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 09:56yes37 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 08:55yes1024 s
ComparativePerplexity Sonarsonar2026-11-01 11:24yes105 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:07yes933 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 10:20yes55 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:18yes1948 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:58yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:02yes1465 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:43yes1731 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:30yes2386 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:49yes1942 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 10:46yes522 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 08:58yes1935 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 12:57yes138 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 10:21yes44 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 12:59yes1019 s
Budget constrainedPerplexity Sonarsonar2026-11-01 08:49yes103 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:26yes1427 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 11:34yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:29yes2216 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:48yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:18yes847 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:05yes1535 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:09yes24215 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:45yes518 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 11:54yes315 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:13yes2327 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:32no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 11:10no05 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:37no016 s
Scale constrainedPerplexity Sonarsonar2026-11-01 10:05yes108 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:17yes530 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 11:22no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:31yes2331 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 11:10yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 10:26no030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:08yes2342 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:59yes2553 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 10:10yes552 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 09:32yes323 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 08:50yes1525 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:50yes98 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 09:33yes47 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 12:54yes1222 s
Negative framingPerplexity Sonarsonar2026-11-01 11:40yes105 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:20yes2537 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 09:24yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 12:34yes2525 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:16yes105 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:43yes1034 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:38yes2132 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:24yes24279 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 12:56no015 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 10:26yes427 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:30yes2329 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
ADP read as ADP Immediate Pay
ADP (Wisely / ADP Pay) read as ADP Immediate Pay
ADP Wisely read as Wisely
Dayforce read as Dayforce Wallet
Gusto read as Gusto Wallet
Gusto (Gusto Cashout) read as Gusto Wallet
Instant read as Instant Financial
MoneyLion read as MoneyLion – Instacash
Unresolved, counted raw
ADP RUN On-Demand Pay
AsurePay
Billie
Dave Inc.
GoDo
Inova Payroll
QuickBooks Instant Pay
Rain7
Resolve
TreviPay
Wagena
ZayZoon Earned Wage Access
Discontinued, still offered
No shut-down product was recommended here.
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