September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Onboarding and employee experience › HR AI assistants › Small business · September 2026 Edition

HR AI assistants for small business buyers

Asked as “AI assistant for HR teams”, and as “HR chatbot for employee questions”, on behalf of a small B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
29%
Contested · MeBeBot 21%
29Gusto21MeBeBot12Ask BambooHR38others

29% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Gusto29%0%33accepted challenger
02MeBeBot21%0%17accepted challenger
03Ask BambooHR12%3%33accepted challenger
04Workativ Assistant7%0%23accepted challenger
05Leena AI2%21%14accepted challenger
06ChatGPT Lab in the set2%23%13accepted challenger
Show the four products at 0%, ordered by negative rate
09Moveworks0%82%11criticized challenger
10Workday Illuminate0%82%11criticized challenger
08Paradox0%50%12criticized challenger
07Rippling0%17%18accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

ChatGPT is made by OpenAI, whose model GPT-5.4 mini is in the set. On the four share prompts that model made it the first choice one time of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
C06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Gusto29%
02MeBeBot21%
03Ask BambooHR12%
04Workativ Assistant7%
05Leena AI2%
06ChatGPT2%
07Rippling0%
08Paradox0%
09Moveworks0%
10Workday Illuminate0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Workday Illuminate
82%
9 of 11 labels negative · 7 of 12 models · 7 hard negative
“Workday AI Screening Lawsuit (2024): A federal court ruled that AI screening tools can be considered employers under discrimination law” GLM 4.7 FlashX, negative prompt
HireVue
83%
5 of 6 labels negative · 5 of 12 models · 3 hard negative
“Why to Avoid: HireVue faces ongoing investigations and lawsuits regarding "facial analysis"” Qwen 3.7 Flash, negative prompt
Paradox
50%
6 of 12 labels negative · 5 of 12 models · 2 hard negative
“including its high-volume recruiting AI, *Paradox*” Gemini 3.5 Flash, negative prompt
Moveworks
82%
9 of 11 labels negative · 5 of 12 models · 1 hard negative
“enterprise-scale, expensive” DeepSeek V4 Flash, budget prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 944 links across 290 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Gusto28 answers · 39 citations · 11 models
vendor site · Workativ26 answers · 45 citations · 11 models
vendor site · FirstHR26 answers · 31 citations · 9 models
vendor site · Moveworks26 answers · 30 citations · 11 models
vendor site · Sana Labs24 answers · 26 citations · 10 models
24 answers · 24 citations · 8 models
vendor site · Peoplebox19 answers · 19 citations · 9 models
vendor site · Humand18 answers · 29 citations · 8 models
17 answers · 24 citations · 8 models
16 answers · 16 citations · 8 models
15 answers · 16 citations · 9 models
vendor site · Rippling15 answers · 15 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “ai assistant for hr teams”, “best ai assistant for hr teams”, “hr ai assistants”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Gusto gusto.com29%742673,00010,5601,629,483118
MeBeBot mebebot.com21%3570036
Ask BambooHR bamboohr.com12%611001,055,247$44,6981066
Workativ workativ.com
Workativ Assistant 7%
7%487021,110 company
Playroll Orbit playroll.com7%2111,7151
Windmill gowindmill.com5%3
Leena leena.ai
Leena AI 2%
2%1331,300388,0610
ChatGPT2%124,000,000218,639
HelpJet helpjet.com2%310039
WotNot wotnot.io2%2

Google's top ten for the three searches hold 20 sites; 2 of them are among the sites the models cited here (moveworks.com, sanalabs.com). The first result for “ai assistant for hr teams” is shrm.org.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best AI assistant for HR teams for a small B2B company?”Paraphrase“Which HR chatbot for employee questions would you recommend to a small business that sells to other businesses?”Comparative“What are the top HR AI assistants for a small team and how do they differ?”Budget-constrained“What is the best AI assistant for HR teams for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an AI assistant for HR teams. What should we look at?”Negative“Which HR AI assistants should a small business avoid or be cautious about?”
Claude Haiku 4.5Ask BambooHR
Six alternativesAshby, Leena AI, Microsoft Copilot inside Viva, Moveworks, Paradox, Workable
MeBeBotChanged
One alternativeAsk BambooHR
Ask BambooHR
Three alternativesGusto, Justworks, PeopleHR
Ask BambooHR
Three alternativesChatGPT, Gemini, Gusto
no first choicenothing named
GPT-5.4 miniAsk BambooHR
Three alternativesLeena AI, Workday GO, Workday Self-Service Agent
Ask BambooHRHeld
One alternativeZendesk Employee Service Suite
against: Workday Self-Service Agent
Ask BambooHR
Two alternativesLeena AI, Rippling
against: Moveworks
ChatGPT, Microsoft Copilot
Three alternativesAsk BambooHR, Gusto, Notion AI
no first choicenothing named
Gemini 3.5 FlashWorkativ Assistant, WotNot
Six alternativesClaude, MeetGeek, Notion AI, Rippling, Slite Agent, tl;dv
against: Moveworks, ServiceNow HR Service Delivery
CultureBotChanged
Four alternativesAskHR, Guru, MeBeBot, eesel AI
against: Moveworks, Paradox
Gusto
Four alternativesMeBeBot, Rippling, Risotto, Workable
against: Leena AI, Moveworks
Google NotebookLM
Four alternativesClaude, Gusto, TalentHR, Workativ Assistant
against: Moveworks, Workday Illuminate
no first choiceagainst: ChatGPT, Claude, Gemini, HireVue, Hubstaff, Oracle Fusion HCM AI Agents, Paradox, SAP SuccessFactors, Teramind, Workday Illuminate
Perplexity SonarGusto
Four alternativesAsk BambooHR, CustomGPT.ai, Wisq's Harper, Workativ Assistant
MeBeBotChanged
Three alternativesHeyy, Leena AI, Workativ Assistant
Leena AI
Four alternativesAsk BambooHR, Gusto, Paradox, Workativ Assistant
against: Moveworks, Workday Assistant
Gusto
Three alternativesAsk BambooHR, ChatGPT, Claude
no first choiceagainst: Paradox, Workday Illuminate
Grok 4.20Gusto
Three alternativesAsk BambooHR, MeBeBot, Workativ Assistant
against: Rippling
MeBeBotChanged
Three alternativesAsk BambooHR, Workativ Assistant, WotNot
Ask BambooHR, Gusto
Three alternativesLattice, Rippling, Workativ Assistant
against: Paradox, Workday Illuminate
Playroll Orbit
Two alternativesFactorial, Gusto
against: Rippling
no first choiceagainst: ChatGPT, Claude, Copilot, Gemini, Greenhouse, HireVue, Pymetrics, Workday Illuminate
Mistral SmallGusto, Windmill
Two alternativesLeena AI, Paradox
MeBeBotChanged
Two alternativesAsk BambooHR, Workativ Assistant
MeBeBot
Three alternativesGusto, HelpJet, Humand
HelpJet
Five alternativesChatGPT, Claude, Factorial, Gusto, Heroic Knowledge Base
against: Moveworks, Workday Assistant
no first choicenothing named
DeepSeek V4 FlashGusto
Two alternativesRippling, Workativ Assistant
against: Ask BambooHR, Leena AI
MeBeBotChanged
Three alternativesAsk BambooHR, Heyy, Workativ Assistant
against: Moveworks
Gusto, Humand
Five alternativesAsk BambooHR, Lattice, Leapsome, Rippling, Workativ Assistant
against: Sana
Gusto, MeBeBot, Playroll Orbit
One alternativeWorkativ Assistant
against: Aisera, Espressive Barista, HiBob, Leena AI, Moveworks, Paycom, Paylocity, Rippling
no first choiceagainst: Alex/Apriora, EasyHire, Eightfold AI, HeyMilo, HireVue, Workday Illuminate
Llama 4 MaverickGusto
Three alternativesLeena AI, Paradox, Windmill
MeBeBotChanged
Three alternativesAsk BambooHR, ChatBot, Workativ Assistant
no first choiceno first choice
One alternativeHeroic Knowledge Base
no first choicenothing named
Qwen 3.7 FlashGusto
Two alternativesPersonio, Rippling
Ask BambooHRChanged
Two alternativesMeBeBot, Slack or MS Teams AI Integrations
Lattice, hireEZ
Three alternativesHelpJet, Humand, Sana
Gusto, Playroll Orbit
Three alternativesChatGPT, Claude, Deel HR
no first choiceagainst: Eightfold AI, HireVue, Lattice, Workday Illuminate
Kimi K2Workativ Assistant
Two alternativesAsk BambooHR, Gusto
against: Paradox
MeBeBotChanged
Two alternativesHeeya, Workativ Assistant
Leena AI
Four alternativesAsk BambooHR, Factorial, FirstHR, Gusto
Gusto
Five alternativesChatGPT, Claude, Effy AI, Factorial, Homebase
no first choiceagainst: Eightfold AI, Workday Illuminateagainst: ChatGPT, Free Claude
GLM 4.7 FlashXGusto
Seven alternativesChatGPT / Claude, Espressive Barista, Pin, Rippling, TestGorilla, Textio Loop, Workable
Workativ AssistantChanged
Two alternativesHeeya, MeBeBot
Gusto
Three alternativesHumand, Leena AI, Windmill
Deelo AI Assistant
Seven alternativesChatGPT / Claude, Effy AI, Factorial, Gusto, Manatal, Playroll Orbit, Rippling
against: Eightfold AI, HireVue, Paradox
no first choiceagainst: Amazon's "Men-Only" Hiring Model, OpenAI GPT-3.5, Workday Illuminate, iTutorGroup
MiniMax M2.5Leena AI, Windmill
One alternativeParadox
MeBeBotChanged
Three alternativesAeroChat, Heyy, Workativ Assistant
Gusto, MeBeBot
Two alternativesLeena AI, Paradox
Gusto
Two alternativesBonusly, Effy AI
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:04yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:59yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:05yes1425 s
Direct recommendationPerplexity Sonarsonar2026-09-17 19:11yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:31yes3116 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 21:30yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:42yes1719 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:59yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:29yes944 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:10yes1424 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:53yes1046 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:16yes512 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:59yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:21yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 17:57yes1225 s
ParaphrasePerplexity Sonarsonar2026-09-17 18:09yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:50yes3516 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 19:38yes87 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:49yes1314 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:52yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:13yes528 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:07yes817 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:42yes11172 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:29yes517 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:06yes159 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:48yes813 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:07yes1348 s
ComparativePerplexity Sonarsonar2026-09-17 19:11yes2012 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:56yes3017 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 18:08yes2013 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:58yes2854 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:21yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:07yes1038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:09yes1049 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:30yes24278 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:59yes1322 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:54yes99 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:18no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:03yes2550 s
Budget constrainedPerplexity Sonarsonar2026-09-17 18:04yes197 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:55yes3918 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 18:40yes56 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:35yes1725 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:32yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:24yes830 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:50yes1521 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:52yes1429 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:59yes510 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:56no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:38no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:36yes1126 s
Scale constrainedPerplexity Sonarsonar2026-09-17 21:03yes2013 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:42yes1511 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:00no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 18:24yes1846 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:34yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:01no030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:26yes1429 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:19yes10109 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:17yes523 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:10yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:42no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:11yes2927 s
Negative framingPerplexity Sonarsonar2026-09-17 20:44yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:22yes3720 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 19:43yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:21yes2927 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:14yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:14yes2064 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:09yes1840 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:39yes1588 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:27yes1020 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
BambooHR read as Ask BambooHR
BambooHR (Ask BambooHR) read as Ask BambooHR
BambooHR (Built-in Chatbot) read as Ask BambooHR
BambooHR + Bamboo AI read as Ask BambooHR
BambooHR's AI features read as Ask BambooHR
BambooHR's built-in AI assistant read as Ask BambooHR
Deel read as Deel HR
Effy read as Effy AI
Eightfold read as Eightfold AI
Espressive read as Espressive Barista
Oracle Cloud HCM read as Oracle Fusion HCM AI Agents
Sana Labs read as Sana
ServiceNow read as ServiceNow HR Service Delivery
Workativ read as Workativ Assistant
Workday read as Workday Illuminate
Unresolved, counted raw
Amazon's "Men-Only" Hiring Model
AskHR
Chatbase
CultureBot (AI Employee Assistant)
Deelo AI Assistant
Free Claude
Google Workspace AI
Gretel
OpenAI GPT-3.5
Slack or MS Teams AI Integrations
Slido
Slite Agent
Tars
Textio Loop
Wisq's Harper
Zendesk Sunshine Conversations
tl;dv
Discontinued, still offered
No shut-down product was recommended here.
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