September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Core HR and payroll › Workforce management sui › Small business · September 2026 Edition

Workforce management suites for small business buyers

Asked as “workforce management software”, and as “WFM platform for an hourly workforce”, on behalf of a small B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
18%
Contested · Homebase 16%
18When I Work16Homebase14Connecteam52others

18% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01When I Work18%2%45accepted challenger
02Homebase16%2%45accepted challenger
03Connecteam14%0%37accepted challenger
04Gusto12%11%18accepted challenger
05Zoho People10%6%18accepted challenger
06Deputy8%7%43accepted challenger
07Rippling6%14%21accepted challenger
08BambooHR6%13%15accepted challenger
Show the three products at 0%, ordered by negative rate
10SAP SuccessFactors WFM0%100%12criticized challenger
11UKG Pro Workforce Management0%100%12criticized challenger
09Workday Workforce Management0%100%11criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
S10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01When I Work18%
02Homebase16%
03Connecteam14%
04Gusto12%
05Zoho People10%
06Deputy8%
07Rippling6%
08BambooHR6%
09Workday Workforce Management0%
10SAP SuccessFactors WFM0%
11UKG Pro Workforce Management0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SAP SuccessFactors WFM
100%
12 of 12 labels negative · 11 of 12 models · 7 hard negative
“Expensive pricing model, best suited for large enterprises. Overwhelming for businesses without dedicated HR teams.” Claude Haiku 4.5, negative prompt
UKG Pro Workforce Management
100%
12 of 12 labels negative · 10 of 12 models · 8 hard negative
“WFM suites that may not be suitable for small businesses include UKG Pro, SAP, and Oracle, which are designed for global enterprises and can be costly” Llama 4 Maverick, negative prompt
Workday Workforce Management
100%
11 of 11 labels negative · 10 of 12 models · 8 hard negative
“Workday: Built with medium-sized and large enterprises... making it oversized for smaller operations.” Claude Haiku 4.5, negative prompt
Oracle Fusion Cloud HCM
100%
9 of 9 labels negative · 8 of 12 models · 5 hard negative
“include UKG Pro, SAP, and Oracle, which are designed for global enterprises and can be costly” Llama 4 Maverick, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 892 links across 222 sites, every framing counted. Ranked by the number of answers carrying the site or page.

38 answers · 44 citations · 11 models
vendor site · Guideflow33 answers · 35 citations · 10 models
24 answers · 29 citations · 9 models
vendor site · Gusto24 answers · 26 citations · 9 models
vendor site · Connecteam23 answers · 32 citations · 10 models
21 answers · 24 citations · 11 models
20 answers · 29 citations · 8 models
18 answers · 23 citations · 9 models
vendor site · G217 answers · 35 citations · 9 models
vendor site · FirstHR17 answers · 18 citations · 10 models
vendor site · Gartner16 answers · 17 citations · 9 models
16 answers · 16 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best workforce management software”, “wfm suites”, “workforce management software”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
When I Work wheniwork.com18%267110,0005,608218,244$2034
Homebase joinhomebase.com16%353201,0003,839472,253$793120
Connecteam connecteam.com14%69349,500288312,449$13,504120
Gusto gusto.com12%742673,00010,5601,629,483118
Zoho parent site
Zoho People 10%
10%3096,60050
Deputy deputy.com8%35640,50017,00045,127$3,22232
Rippling rippling.com6%1438301,00017,886712,399$42,013115
BambooHR bamboohr.com6%107490,5005511,055,247$44,698106
Jibble jibble.io2%579,90010867,2111
Harvest getharvest.com2%21135,00089,364711,23446

Google's top ten for the three searches hold 26 sites; 4 of them are among the sites the models cited here (firsthr.app, g2.com, gartner.com, peoplemanagingpeople.com). The first result for “best workforce management software” is amplifai.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best workforce management software for a small B2B company?”Paraphrase“Which WFM platform for an hourly workforce would you recommend to a small business that sells to other businesses?”Comparative“What are the top WFM suites for a small team and how do they differ?”Budget-constrained“What is the best workforce management software for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a workforce management software. What should we look at?”Negative“Which WFM suites should a small business avoid or be cautious about?”
Claude Haiku 4.5Gusto
Four alternativesConnecteam, Homebase, Planday, Rippling
When I WorkChanged
Two alternativesDeputy, Homebase
Connecteam, When I Work
One alternativeHomebase
Connecteam
Two alternativesGusto, Homebase
no first choiceagainst: Infor Workforce Management, SAP SuccessFactors WFM, Workday Workforce Management
GPT-5.4 miniConnecteam
Five alternativesBuddy Punch, Deputy, Homebase, Rippling, When I Work
UKG ReadyChangedHomebase
Three alternativesDeputy, Sling, When I Work
against: UKG Ready
Homebase
Three alternativesConnecteam, When I Work, WorkforceHub
no first choiceagainst: Oracle Fusion Cloud HCM, SAP SuccessFactors WFM, UKG Pro Workforce Management
Gemini 3.5 FlashGusto, Rippling
Five alternativesConnecteam, Float, Harvest, Runn, Toggl Track
QuickBooks TimeChanged
Three alternativesConnecteam, Rippling, Workyard
Assembled, Connecteam
Four alternativesDeputy, Injixo, Jibble, Zendesk WFM
against: NICE Workforce Management, Verint Workforce Management
Homebase
Five alternativesClockify, Connecteam, Jibble, When I Work, Zoho People
Gusto, Homebase
Four alternatives7shifts, BambooHR, Deputy, Rippling
against: ADP Workforce Now, Blue Yonder Workforce Management, Calabrio ONE, Dayforce, NICE Workforce Management, Paychex, SAP SuccessFactors WFM, UKG Pro Workforce Management, UKG Ready, Verint Workforce Management, Workday Workforce Management, Zebra Reflexis
Perplexity SonarGusto
Four alternativesConnecteam, Homebase, Rippling, When I Work
When I WorkChanged
Three alternativesConnecteam, Deputy, Homebase
Deputy
Six alternativesAssembled, BambooHR, Connecteam, Homebase, Rippling, When I Work
Connecteam
Four alternativesClockify, DeskTime, Homebase, Zoho People
no first choiceagainst: Infor Workforce Management, NICE Workforce Management, Oracle Fusion Cloud HCM, SAP SuccessFactors WFM, UKG Pro Workforce Management, Workday Workforce Management
Grok 4.20Rippling
Three alternativesBambooHR, Connecteam, Deputy
When I WorkChanged
Two alternativesDeputy, Homebase
no first choice
Five alternativesConnecteam, Deputy, Homebase, Rippling, When I Work
Homebase
Three alternativesConnecteam, When I Work, Zoho People
against: Rippling, UKG Pro Workforce Management
no first choice
Four alternativesDeputy, Homebase, Rippling, WorkforceHub
against: UKG Workforce Central
against: ADP Workforce Now, Employment Hero, Justworks, Kronos Workforce Dimensions, Oracle Fusion Cloud HCM, SAP SuccessFactors WFM, UKG Pro Workforce Management, Workday Workforce Management
Mistral SmallConnecteam, Gusto
Three alternativesBambooHR, Remote, Rippling
When I WorkChanged
Two alternativesConnecteam, Homebase
Deputy, When I Work
Four alternativesGusto, Homebase, Justworks, Monday.com
Zoho People
Two alternativesDeskTime, Gusto
no first choiceagainst: Oracle Fusion Cloud HCM, SAP SuccessFactors WFM, UKG Pro Workforce Management, UKG Workforce Central, Workday Workforce Management
DeepSeek V4 FlashBambooHR
Three alternativesConnecteam, Deputy, Rippling
When I WorkChanged
Three alternativesConnecteam, Deputy, Homebase
against: 7shifts
Connecteam, Deputy
Four alternativesBambooHR, Homebase, Rippling, When I Work
against: UKG Ready/Pro
Connecteam, Homebase
Three alternativesDeputy, When I Work, Zoho People
against: TriNet
no first choiceagainst: Calabrio ONE, NICE Workforce Management, Oracle Fusion Cloud HCM, Oracle Workforce Management, SAP SuccessFactors WFM, UKG Pro Workforce Management, Verint Workforce Management, Workday Workforce Management
Llama 4 Maverickno first choiceno first choiceHeldSurfboard
Four alternativesConnecteam, When I Work, Zimyo, Zoho People
Zoho People
Three alternativesConnecteam, Gusto, When I Work
no first choiceagainst: Oracle Fusion Cloud HCM, SAP SuccessFactors WFM, UKG Pro Workforce Management
Qwen 3.7 FlashHarvest, Toggl Track
Four alternativesClockShark, Deputy, Gusto, Monday.com
When I WorkChanged
Two alternativesDeputy, Homebase
Surfboard
Four alternativesAssembled, Deputy, When I Work, Zendesk WFM
against: Gusto, Rippling
Connecteam, Homebase
Two alternativesWhen I Work, Zoho People
against: Deputy
no first choiceagainst: Oracle Fusion Cloud HCM, SAP SuccessFactors WFMagainst: Employment Hero, Gusto, Homebase, Oracle Fusion Cloud HCM, QuickBooks Time, SAP SuccessFactors WFM, UKG Pro Workforce Management, Workday Workforce Management
Kimi K2Deputy
Two alternativesRippling, When I Work
When I WorkChanged
Two alternativesDeputy, Homebase
Homebase, When I Work
Two alternativesConnecteam, Deputy
against: BambooHR, Rippling, Zoho People
Jibble, Zoho People
Three alternativesHomebase, TimeplanGo, When I Work
Deputy
Four alternativesConnecteam, Homebase, When I Work, Workforce.com
against: ADP Workforce Now, Deputy, Oracle Fusion Cloud HCM, SAP SuccessFactors WFM, UKG Pro / UKG Dimensions, When I Work, Workday Workforce Management
GLM 4.7 FlashXHomebase
Four alternativesConnecteam, Deputy, When I Work, Zoho People
DeputyChanged
Four alternatives7shifts, Connecteam, Homebase, When I Work
Deputy
Four alternatives7shifts, Connecteam, Homebase, When I Work
against: SAP SuccessFactors WFM, UKG Pro Workforce Management, Workday Workforce Management
Homebase, When I Work, Zoho People
Three alternativesConnecteam, Deputy, Planday
no first choiceagainst: ADP Workforce Now, BambooHR, Blue Yonder Workforce Management, Deputy, Oracle Workforce Management, Replicon, SAP Workforce Management, UKG Pro Workforce Management, Workday Workforce Management
MiniMax M2.5BambooHR, Rippling
Two alternativesGusto, Zoho People
ConnecteamChanged
Three alternativesDeputy, Gusto, Homebase
Deputy
Five alternatives7shifts, Connecteam, Homebase, Sling, When I Work
Zoho People
One alternativeDeskTime
BambooHR, Deputy, Gusto, When I Workagainst: ADP Workforce Now, Employment Hero, Oracle Workforce Management, SAP Workforce Management, UKG Pro Workforce Management, Workday Workforce Management
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:39yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:45yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:11yes1927 s
Direct recommendationPerplexity Sonarsonar2026-09-17 18:20yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:45yes2713 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 21:35yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:12yes1819 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:30yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:37no028 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:12yes1239 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:26yes1323 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:01yes58 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:52yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:53yes44 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:52yes1523 s
ParaphrasePerplexity Sonarsonar2026-09-17 18:42yes166 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:05yes3018 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 17:57yes56 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:28yes2219 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:04yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:16yes746 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:31yes1419 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:46yes1543 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:30yes1235 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:37yes1510 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:58yes516 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:55yes1846 s
ComparativePerplexity Sonarsonar2026-09-17 18:20yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:56yes3016 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 18:38yes99 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:03yes2024 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:14yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:05yes529 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:45yes1534 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:02yes25118 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:57yes1743 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:36yes108 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:00yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:46yes2020 s
Budget constrainedPerplexity Sonarsonar2026-09-17 18:26yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:56yes2319 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:18yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:15yes912 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:45yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:00yes835 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:07yes1021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:56yes1421 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:04yes513 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:36no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:23no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:11no014 s
Scale constrainedPerplexity Sonarsonar2026-09-17 19:09yes2010 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:31yes1518 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:29no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:48yes1013 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:56yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:25no024 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:58yes1023 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:07no07 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:15no057 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:38yes3214 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:33no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:03yes1629 s
Negative framingPerplexity Sonarsonar2026-09-17 18:08yes197 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:10yes4317 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 17:55yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:14yes2748 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:27yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:26yes1040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:20yes2835 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:00yes2881 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:57yes1349 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
ADP read as ADP Workforce Now
Blue Yonder read as Blue Yonder Workforce Management
Blue Yonder (formerly JDA) read as Blue Yonder Workforce Management
Calabrio read as Calabrio ONE
Infor read as Infor Workforce Management
Kronos read as UKG Workforce Central
NICE read as NICE Workforce Management
NICE IEX WFM read as NICE Workforce Management
Oracle read as Oracle Fusion Cloud HCM
Oracle Cloud HCM read as Oracle Fusion Cloud HCM
Oracle Fusion read as Oracle Fusion Cloud HCM
Oracle HCM Cloud read as Oracle Fusion Cloud HCM
SAP read as SAP SuccessFactors WFM
SAP SuccessFactors read as SAP SuccessFactors WFM
SAP SuccessFactors / SAP Workforce Management read as SAP SuccessFactors WFM
UKG read as UKG Pro Workforce Management
UKG (Kronos) read as UKG Pro Workforce Management
UKG (Specifically UKG Ready and UKG Dimensions) read as UKG Pro Workforce Management
UKG (Ultimate Kronos Group) read as UKG Pro Workforce Management
UKG Pro read as UKG Pro Workforce Management
Verint read as Verint Workforce Management
Workday read as Workday Workforce Management
Workday HCM read as Workday Workforce Management
Unresolved, counted raw
Injixo
Discontinued, still offered
No shut-down product was recommended here.
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