Retell AI is a conversational AI product used for sales calling and customer support · retellai.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: CloudTalk has 12%.
CloudTalk is first at 25%. 4 of 14 models made it the first choice when asked directly.
Synthflow is first at 19%.
“Excellent for production-scale support automation; reliable for regulated industries; good balance of ease and power.”Grok 4.20 · Comparative question · first choice
“Choose Retell AI if you want to build complex, multi-step workflows ... Their visual editor is superior here.”GLM 4.7 FlashX · Comparative question · first choice
“Currently a market leader in this space... Choose Retell AI or Vapi if you are building a product feature”Qwen 3.7 Flash · Comparative question · first choice
“Choose Vapi or Retell AI if you are a developer or team building a scalable, customized phone agent”Gemini 3.5 Flash · Comparative question · first choice
“Not recommended if you need a no-code launch or a predictable flat monthly bill.”Mistral Small · Negative question · warning
“Cautious on data privacy if integrating deeply with CRMs/APIs (extra attack surfaces). Hallucinations remain a core issue.”Grok 4.20 · Negative question · warning
“strong overall reviews, but users mention higher cost per call, missing features, and setup complexity in some cases”GPT-5.4 mini · Negative question · warning
“Do not rely solely on "SOC 2 Type 2" marketing claims... They may be poor choices for a small business”Perplexity Sonar · Negative question · warning
The products named in the same answers as Retell AI, over the 152 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 120 | 4 | Compare → | |
| 92 | 2 | View → | |
| 88 | 16 | Compare → | |
| 48 | 6 | Compare → | |
| 40 | 17 | Compare → | |
| 35 | 3 | Compare → | |
| 28 | 2 | View → | |
| 25 | 5 | View → | |
| 17 | 0 | View → | |
| 16 | 0 | View → |
What the models named instead of Retell AI →
A side-by-side page exists where both products are among a category's top eight.
Stated on Retell AI's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 147 of the 152 answers that named Retell AI and are not a share of its labels.
363 of the 427 domain citations in answers naming Retell AI came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 2 | 3 | 1 | 0 | 6 |
| Perplexity Sonar | 1 | 2 | 1 | 1 | 5 |
| Grok 4.20 | 2 | 3 | 0 | 1 | 6 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 0 | 5 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 0 | 5 |
| Kimi K2 | 2 | 1 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 2 | 0 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-6 Luna | 2 | 2 | 0 | 0 | 4 |
| Muse Glimmer 30B | 1 | 2 | 1 | 0 | 4 |
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,269 | 4 | 2026-09-25 | AI voice agents, CRM | |
| Glossary or explainer | 270 | 4 | 2026-07-19 | ||
| Comparison | 235 | 5 | 2026-09-28 | AI voice agents | |
| Case study | 19 | 2 | 2026-07-10 | AI voice agents | |
| Conference or event | 11 | 1 | 2026-09-10 | ||
| News or press | 8 | 1 | 2026-09-10 | ||
| Report or ebook | 5 | 2 | 2026-10-02 | ||
| Webinar or virtual event | 4 | 0 | 2025-01-09 | ||
| Template or tool | 3 | 0 | 2025-03-16 |
Every page retellai.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.