Attribution and marketing mix modeling · Named, not rankedOptiMine
OptiMine is a marketing mix modeling and attribution product that integrates digital and offline data · optimine.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. OptiMine has 5.
Why models recommend it
No positive label carried a quote.
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as OptiMine, over the 14 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 14 | 3 | View → | |
| 13 | 0 | View → | |
| 12 | 1 | View → | |
| 11 | 5 | View → | |
| 11 | 3 | View → | |
| 11 | 1 | View → | |
| 11 | 0 | View → | |
| 10 | 1 | View → | |
| 9 | 0 | View → | |
| 7 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on OptiMine's own site, not checked by Gane.
- For
- brands
- Customers named
- JCPenney, Aflac, Citibank, Pandora Music, X, UnitedHealthcare, Coolibar, Publicis
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 14 of the 14 answers that named OptiMine and are not a share of its labels.
Domains cited
Sixty-nine of the seventy-five domain citations in answers naming OptiMine came from a third party's page. Six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 88 | undated | |||
| Blog | 81 | 0 | 2026-03-18 | ||
| Report or ebook | 13 | 0 | 2025-11-13 | ||
| Case study | 12 | 0 | 2025-10-06 | ||
| Webinar or virtual event | 10 | 0 | 2026-02-26 | ||
| Podcast or video | 9 | undated | |||
| Conference or event | 8 | 0 | 2026-02-11 | ||
| Glossary or explainer | 7 | undated | |||
| Comparison | 5 | undated |
Most recent
- 2026-03-18What to expect during optimines mmm implementation blog
- 2026-02-26Proving the power of faster mmm on demand webinar webinar or virtual event
- 2026-02-11Optimine is headed to etail palm springs 2026 conference or event
- 2026-02-04Optimine recognized by gartner and forrester for mmm excellence blog
- 2026-01-15Marketing mix modeling 1 blog
- 2026-01-14Why monthly model refresh cadence matters for mmm blog
How it is countedHide how it is counted
Every page optimine.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.