2 categories · Named, not rankedOpenX
OpenX is a programmatic advertising product for display and video advertising · openx.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. OpenX has 2.
Why models recommend it
No positive label carried a quote.
What gives them pause
“massive open exchanges (like some iterations of OpenX or various unknown headers)”Qwen 3.7 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as OpenX, over the 5 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 3 | 3 | View → | |
| 3 | 0 | View → | |
| 2 | 2 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on OpenX's own site, not checked by Gane.
- For
- advertisers, publishers, DSPs, and curation partners
- Customers named
- Havas Media Network North America, The Guardian, NatWest, Horizon, ID5, inPowered AI, Hyundai, Genius Sports
- Headquarters
- Pasadena, United States
- Founded
- 2008
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 3 of the 5 answers that named OpenX and are not a share of its labels.
Domains cited
Fourteen of the fourteen domain citations in answers naming OpenX came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 633 | 9 | 2026-09-21 | Video ads, Programmatic | |
| Blog | 91 | 5 | 2026-09-14 | ||
| Conference or event | 13 | 3 | 2026-08-17 | ||
| Case study | 11 | 3 | 2026-09-24 | Identity | |
| Comparison | 7 | 1 | 2026-07-31 | ||
| Report or ebook | 2 | 1 | 2026-09-24 | ||
| Podcast or video | 2 | 0 | 2025-02-12 |
Most recent
- 2026-09-24Openx boosts familiarity and favorability in a competitive business banking environment for natwest case study
- 2026-09-24Supply side intelligence trend report 2026 report or ebook
- 2026-09-21The wires 2026 news or press
- 2026-09-17Adexchanger top women in media ad tech erika loberg nichole schupbach and zoey larsen news or press
- 2026-09-14How supply side targeting helps political campaigns win in 2026 blog
- 2026-09-02The cloud isnt the tax managing it yourself is blog
How it is countedHide how it is counted
Every page openx.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.