Instantly is a sales engagement and lead intelligence product from Instant, built for sales teams · instantly.ai ↗
Gane, the publisher, sells software in Email marketing and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
GlockApps is first at 25%.
GlockApps is first at 38%.
Validity Everest is first at 46%.
“Dedicated tools like Instantly or Lemlist are typically preferred here to avoid "throttling" issues.”Qwen 3.7 Flash · Negative question · alternative
“these sales outreach platforms include unlimited email warm-up for multiple inboxes in their base plans”Gemini 3.5 Flash · Budget-constrained question · alternative
“Choose Instantly or Smartlead if you are running "spray and pray" style cold email campaigns at scale”Qwen 3.7 Flash · Comparative question · alternative
“Choose Lemlist or Instantly if: Your primary go-to-market strategy is high-volume cold email outreach”Gemini 3.5 Flash · Comparative question · alternative
“It's recommended to avoid these platforms if you're a large enterprise.”Llama 4 Maverick · Negative question · warning
“Users report inflated scores ... that drop sharply (to <30%) when tested with independent tools like GlockApps.”Grok 4.20 · Negative question · warning
“Tools like Instantly.ai or certain Make.com automations get flagged for spam risks—use with strict limits.”Grok 4.20 · Negative question · warning
“For cold email/outreach (~$37–59/month starters)... Skip if not doing high-volume cold outreach.”Grok 4.20 · Budget-constrained question · warning
The products named in the same answers as Instantly, over the 121 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 66 | 18 | View → | |
| 39 | 5 | View → | |
| 39 | 0 | View → | |
| 35 | 4 | View → | |
| 33 | 8 | View → | |
| 29 | 0 | View → | |
| 26 | 15 | View → | |
| 24 | 4 | View → | |
| 23 | 8 | View → | |
| 22 | 3 | View → |
What the models named instead of Instantly →
A side-by-side page exists where both products are among a category's top eight.
Stated on Instantly's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 107 of the 121 answers that named Instantly and are not a share of its labels.
171 of the 214 domain citations in answers naming Instantly came from a third party's page. Twelve were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 2 | 3 | 5 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,234 | 35 | 2026-09-28 | CRM, Scheduling | |
| Comparison | 119 | 14 | 2026-09-14 | CRM, Scheduling | |
| Glossary or explainer | 41 | 4 | 2026-08-27 | Enrichment | |
| Template or tool | 22 | 3 | 2026-08-11 | CRM, Scheduling | |
| Case study | 6 | 0 | 2026-05-25 | ||
| Webinar or virtual event | 6 | 1 | 2026-09-04 | ||
| Report or ebook | 5 | 0 | 2026-02-24 | ||
| Podcast or video | 2 | 0 | 2025-05-07 | ||
| News or press | 1 | 0 | 2022-09-20 |
Every page instantly.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (54); 3 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.