Forrester
Forrester is a global market research company that helps organizations meet customer demands and succeed with technology
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 39%.
Apollo.io is first at 22%.
AlphaSense is first at 25%.
Why models recommend it
No positive label carried a quote.
What gives them pause
“Similarly expensive; better for Fortune 500 budgets”Kimi K2 · Paraphrase question · warning
“Excellent for high-level enterprise technology evaluation and IT strategy, but extremely expensive.”Gemini 3.5 Flash · Negative question · warning
“Similar complaints about vendor influence, especially in reports funded by specific companies”Grok 4.20 · Negative question · warning
“Gartner or Forrester - For deeper market analysis (higher cost)”MiniMax M2.5 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Forrester, over the 25 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 22 | 0 | View → | |
| 15 | 4 | View → | |
| 11 | 2 | View → | |
| 10 | 2 | View → | |
| 10 | 2 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 0 | View → | |
| 7 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 10 of the 25 answers that named Forrester and are not a share of its labels.
Domains cited
No domain is on file for Forrester, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |