AdRoll ABM vs DV360
Four of fourteen models named AdRoll ABM first on the direct prompt; zero named DV360. AdRoll ABM was named by eleven of the fourteen models and DV360 by ten and AdRoll ABM carries 18 labels and DV360 15, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in thirteen categories this edition.
DV360
criticized challengerNamed in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
AdRoll ABMFirst choices, of fourteen modelsDV360Every model, every framing
| Model | DirectDV | ParaphraseDV | ComparativeDV | Budget-constrainedDV | Scale-constrainedDV | NegativeDV |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | DV | DV | DV | ||
| GPT-5.4 mini | DV | DV | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | DV | |||||
| Grok 4.20 | | | DV | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | DV | | ||||
| Llama 4 Maverick | DV | |||||
| Qwen 3.7 Flash | DV | |||||
| Kimi K2 | | DV | DV | |||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | DV |
AdRoll ABMDV DV360 first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll ABM on the left and DV360 on the right.The direct prompt
AdRoll ABM first, DV360 not the choice
4 of 14 modelsDV360 was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll ABM0%#– of 17AdRoll ABM—not namedWhat the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“If your primary goal is Account-Based Marketing (ABM) tightly connected to your CRM ... start with RollWorks.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about DV360
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required” Kimi K2 · budget prompt · hard negative
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets” DeepSeek V4 Flash · direct prompt · hard negative
“avoid enterprise-heavy platforms like The Trade Desk or DV360” GPT-5.4 mini · budget prompt · hard negative
“Starting with DV360 or The Trade Desk as they balance functionality with usability” Claude Haiku 4.5 · paraphrase prompt · first choice
“managed enterprise options like The Trade Desk and DV360” Muse Glimmer 30B · scale prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.